When it comes to digital marketing, you are faced with two main choices- SEO and PPC. SEO uses organic techniques to raise your firm’s ranking in search engines. By using these methods, your firm appears in more standard, local, and mobile searches. PPC is a[Read the Full Article]
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7 SEO Tactics You Can’t Afford to Miss
When it comes to online marketing, nothing gets results like great search engine optimization. Google and other search engines use your lawyer SEO techniques to index your website’s information and present it on relevant SERPs. There are multiple techniques that go into an effective comprehensive[Read the Full Article]
5 Ideas for Better Attorney Blogging
For lawyers, blogging is a tricky subject. The law clearly outlines and what attorneys are allowed to do on public posts, and these actions are heavily monitored. Because lawyers are prohibited from giving legal advice on public forums, the subject matter can seem limited and[Read the Full Article]
Does Word Count Matter in SEO?
Because SEO is a reactive industry its “principles” are based largely on confirmation bias and groupthink. Sure, Google gives us some guidelines to follow and occasionally releases a public statement but for the most part, SEO is a guessing game. Somewhere along the line the[Read the Full Article]
One Simple Trick To Get More Google Reviews
What you are about to learn could change the course of your online marketing presence. It’s one simple trick to get more Google Reviews for your small business. Some might call it a hack but it’s perfectly legitimate and white-hat. That’s why it’s so valuable[Read the Full Article]
Web Content Writing: Why it Should Not be a Standalone Service
Most would argue that content is the lifeblood of the SEO industry. Although its most frequently attributed to Google themselves, the origin of the phrase content is king can actually be traced back to Bill Gates in 1996. Google has certainly echoed the sentiment though,[Read the Full Article]
Can YouTube Videos Improve SEO?
For SEO experts, the saying ‘content is king” normally references text and images, but videos are actually the most engaging form of content available on the web. In fact, users watch over a billion hours of YouTube video per day. So it stands to reason[Read the Full Article]
10 Ways to Improve Google Search Rankings for Contractors
Let’s discuss a topic that most every small business has interest in, which is how to improve Google search rankings. In 2019, the most effective way to generate business leads is through Google search. The business websites that rank the highest will acquire the most[Read the Full Article]
Why Don’t I Show up on Google Maps?
Everyone is trying to get into the top 3 Google Maps rankings, and for good reason. Listings within the local 3 pack appear directly on SERPs for relevant keywords, making them as good as a number one organic result, if not better. When businesses are[Read the Full Article]
How To Get More Google Reviews (Podcast)
As a top digital marketing company, Add Positions is asked one question more frequently than any other. “How can I get more Google Reviews?” Our services are tailored to small businesses, so you can imagine why prospective clients would ask this highly relevant question. One[Read the Full Article]
