Who would you trust to remodel your house: Billy Bob’s with no customer reviews, or 5-star rated Justin Home Remodeling with 327? These are made up company names, but they demonstrate the essential value of client feedback when it comes to local search marketing. In[Read the Full Article]
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Search Marketing: Fusing SEO & PPC Campaigns
Our search marketing experts at Nolen Walker field a lot of interesting questions throughout the year. One of the most frequently asked ones we hear is “Should I focus on SEO or PPC?” While different industries may benefit more from one category or the other,[Read the Full Article]
Is Content Marketing Still Worth the Effort?
Sometimes, the indirect approach offers the best results. As the tide of online research swelled in the last decade, content marketing rose to meet it. Nowadays, many people won’t even buy shampoo without performing considerable research on the most popular products. Take that hunger for[Read the Full Article]
How a Search Engine Works – SEO 101
With more and more consumers shifting towards online search for all their essential services and supplies, it’s clear that search engine optimization (SEO) forms the dividing line between success and obscurity for countless businesses. Whether your local business operates out of a house, a brick[Read the Full Article]
How Can I Improve My Conversion Rate?
Did you know that getting people to your company website is only half the battle? Only a small percentage of people visiting your company page will transform into clients. That’s a daunting truth to face, especially when you spend so much time and effort getting[Read the Full Article]
SEO or PPC- Which is Best for Your Attorney Marketing?
When it comes to digital marketing, you are faced with two main choices- SEO and PPC. SEO uses organic techniques to raise your firm’s ranking in search engines. By using these methods, your firm appears in more standard, local, and mobile searches. PPC is a[Read the Full Article]
7 SEO Tactics You Can’t Afford to Miss
When it comes to online marketing, nothing gets results like great search engine optimization. Google and other search engines use your lawyer SEO techniques to index your website’s information and present it on relevant SERPs. There are multiple techniques that go into an effective comprehensive[Read the Full Article]
5 Ideas for Better Attorney Blogging
For lawyers, blogging is a tricky subject. The law clearly outlines and what attorneys are allowed to do on public posts, and these actions are heavily monitored. Because lawyers are prohibited from giving legal advice on public forums, the subject matter can seem limited and[Read the Full Article]
Does Word Count Matter in SEO?
Because SEO is a reactive industry its “principles” are based largely on confirmation bias and groupthink. Sure, Google gives us some guidelines to follow and occasionally releases a public statement but for the most part, SEO is a guessing game. Somewhere along the line the[Read the Full Article]
One Simple Trick To Get More Google Reviews
What you are about to learn could change the course of your online marketing presence. It’s one simple trick to get more Google Reviews for your small business. Some might call it a hack but it’s perfectly legitimate and white-hat. That’s why it’s so valuable[Read the Full Article]
