Calling all landscapers: are you doing things the old-fashioned way? There’s nothing wrong with word of mouth referrals, local newspaper ads, and truck wraps, but there is so much more opportunity out there.
It would help if you were complimenting your grassroots marketing campaigns with SEO or Search Engine Optimization. SEO allows your business to be seen by more people who use search engines to find local businesses and services.
And the numbers don’t lie. At least one market study has revealed that 4 in every five people use a search engine to find local businesses and home services. And the great thing about SEO is that you can use it to boost sales for specific services or specialties.
For landscapers, irrigation SEO can be instrumental in particular. Everyone needs irrigation services at one point or another, so will your company be the one they hire when the time comes? Find out how to boost your irrigation SEO rankings in the following guide we’ve composed just for landscapers.
Emphasize Local SEO
Your landscaping business may be many things. But at the end of the day, it is at its core a local business. You most likely run a very personal, face-to-face business that caters to the residents’ and business owners’ needs.
People in your town probably know you and your crew on a first-name basis. So your foray into SEO should have a very local bent. Start by registering your business with Google My Business. GMB will help you break into the local three map pack and let people know that you offer their area services.
You are also going to want to register on Houzz and Angie’s List in your area. Both of these sites offer excellent opportunities to customize your profile based on the areas that you service. And they are specifically for home service contractors like you.
On the more technical side, you should utilize schema markup on your company’s website as well. Local schema markup will make it easier for search engines to index your site based on searches with local intent.
For example, if someone searches “irrigation landscapers near me,” local schema markup will signal to search engines that you do offer irrigation services in the area of the person that performed that search (if you are actually in that area, of course).
These days, people get their information through blog content, videos, and social media posts (for better or worse). Information about local services and businesses show up on each vertical. So let’s say someone wants to know the benefits of installing a new sprinkler system for their garden.
They might search what we in the industry call a “research intention” search. In other words, they may not be ready to spend money on new sprinklers just yet, but they want to know more about them.
On the other hand, we have buyer intent searches representing people conducting a search engine query to find a product to buy or a business to work with/hire. An example of a buying intent search may be “affordable landscapers near me.”
But whether a person is ready to buy or wants more info, you should have content available on your website, on YouTube, or on your social media pages prepared to inform or convert them.
These days, online reviews are an essential commodity for any business. People rely on online reviews as much as they do word of mouth referrals. So be sure your company is listed with Yelp, the Better Business Bureau, and other public review websites, so people have the opportunity to tell other consumers about your business.
Be sure you and your staff are requesting reviews. And make it easy for them to leave reviews. Consider having QR codes printed on your business cards that lead to a review page. Include a link in any emails you send out that also leads to your review pages.
Just the Beginning
Of course, there is a lot more to SEO than what’s listed here. Still, this would be a good start whether you already have an SEO strategy in place or not. And for irrigation SEO ranking dominance, be sure to contact us here at Nolen Walker. We can help your landscaping business earn new customers through tried and true digital marketing strategies, so get in touch with our team today.