What is Digital Marketing?
Digital marketing refers to the promotion of a business, individual, or product through computer technology. The process can make use of various resources including applications, mediums, software, and the internet itself. In its modern ideration, digital marketing is most commonly associated with online promotion and the techniques that foster its realization which include; SEO, PPC, Social Media, and Website Design.
Digital Marketing Company - Nolen Walker
Lead GenerationAcquiring customer leads through online channels, usually via phone call Search VisibilityIncreased exposure on search results either through organic or paid advertising Website TrafficAttracting more unique visitors to their website which should lead to more sales
At Nolen Walker, our digital marketing services work cohesively to bring clients a robust online presence. By combining innovation with research and testing, our clients typically see improvement in lead generation, search visibility, and website traffic. As a service that covers the full spectrum of internet marketing, we provide each customer with a digital identity that can serve as the anchor to their marketing strategy. Every successful online marketing campaign includes content marketing, custom website design, link building, social media marketing and search engine optimization. Nolen Walker provides each in abundance, all of which are included in our service plans. As a company that works with a variety of industries, we tailor-fit our services to meet the needs of each individual company.
Small Business SEO Services
Our company works with small businesses throughout a variety of industries. In today’s competitive landscape every company can benefit from online promotion. The absence of a digital identity can limit a businesses’ revenue potential and hinder their ability to create meaningful growth. Many companies find it intimidating to tackle digital marketing on their own and feel they lack the resources to compete with larger brands and conglomerates. Nolen Walker is the antidote to this conundrum as our services are tailored specifically to small business owners. We utilize well-researched data to implement techniques that have been proven to work over time. Additionally, we closely follow the latest marketing trends to adapt to the fluid landscape.
We help small businesses with these digital marketing strategies
- BrandingEstablish a consensus identity that consumers can recognize and recall
- Citation BuildingImmerse your business in local citations like Google My Business and Yelp
- Keyword TargetingResearch and target keywords with buyer intent and opportunity
- Content Marketing Well written copy is a pillar of any content marketing strategy, and its subsequent marketing is equally as important. Add Positions provides unique content writing and marketing services which pass Copyscape every time!
- Lead Generation The ultimate goal of every online promotional campaign is to generate leads for your business. Add Positions offers lead generation tools to help small businesses acquire new customers digitally.
- PPC Management SEO is not something that works overnight but Pay Per Click ads help supplement traffic in the meantime. Add Positions has a Google Ads expert on staff ready to help your business target high ROI keywords.
- Reputation Management Consumers won’t proceed with your service before they’ve checked your reviews online. Add Positions provides reputation management services including a customer reviews widget for your website!
- Social Media Marketing Facebook, Instagram and YouTube are some of the most powerful marketing tools on the web. Add Positions offers social media marketing services which helps consumers stay connected via mobile.
- Website Design The anchor of every sustainable internet marketing strategy is a custom website tailored for your needs. Add Positions has a team of web designers ready to implement custom logo design, coding and colors.
- Electricians Getting electrician leads can be challenging, especially without proper search engine optimization. SEO for electricians is a cost-efficient way to drive traffic to your website, and get the phone ringing.
- Fence Installers Homeowners need fences to protect their privacy and give their pets more freedom. SEO for fence installers helps qualified contractors secure exclusive leads at a promising rate.
- Home Security Companies Major brands have dominated the local markets for home security services, but they don’t have to. SEO for home security companies helps match quality leads with companies like yours.
- HVAC Contractors Heating and cooling contractors can enjoy great improvements with professional optimization. SEO for HVAC contractors helps keep companies busy throughout all seasons with consistent leads.
- Landscapers To generate quality leads online, your landscaping website must be fully optimized. SEO for landscapers helps regulate lead generation and ensure its exclusivity and quality.
- Moving Companies Ever wonder why some movers get more leads with a worse service? SEO is your answer. SEO for moving companies levels the playing field and ensures the cream rises to the top.
- Outdoor Lighting Specialists Homeowners love the outdoor luxury provided by outdoor lighting, and usually find services online. SEO for outdoor lighting specialists helps increase your website’s search visibility.
- Painters Word of mouth is no longer a plausible avenue towards consistent leads for painters. SEO for painters is the best way to establish and sustain a revenue stream over the long-term.
- Pizza Parlors There’s plenty of opportunity for pizza parlors to dominate local search results. SEO for pizzerias helps restaurants maximize their online presence.
- Plumbers Several marketing firms claim to be experts in plumber internet marketing but few follow through. SEO for plumbing contractors is a fiscally responsible way to regulate lead generation for your company.
- Pool Companies Whether your pool company deals more with construction or cleaning, online visibility will help. SEO for pool companies help match high quality leads with professional services like your own.
- Roofers Because the roofing industry is somewhat seasonal, it can be difficult to maintain revenue. SEO for roofers encourages a more consistent lead stream by keeping your brand visible.
- Tree Trimming Companies Homeowners often require the professional expertise of tree trimmers, but can’t find them online. SEO for tree trimming companies helps promote your company’s expertise to a large audience.
- Vehicle Wrap Companies Car wraps are popular across all parts of the country, and help contractors market their services. SEO for car wrap companies markets the marketer if you will, by improving online visibility.
- Water Restoration Companies Water induced damages can happen at almost any time, either from nature or mechanical issues. SEO for water restoration companies helps build an abundance of quality restoration leads.
Some marketers have argued that Google now favors major brands over small businesses. Our research shows that this is only true when it is warranted. Local companies that have a strong online presence can still rank on the top of organic search results, but only if the ranking is earned through the proper courses of action. Because local optimization often lacks proper implementation, larger companies secure the top ranking by default, not simply because their favored by Google but because their content, SEO, web design are all superior. Of course, money helps refine each of those qualities, but they are attainable even with a limited budget. Nolen Walker provides internet marketing solutions to small business owners and empowers them to compete with nationally funded brands.
The Nolen Walker Advantage
An internet presence is a representation of your business and in today’s marketing landscape is often the separator between success and failure. Regardless of which industry you work in, consumers will be looking for places to find your services online. If not to buy products themselves, it will be to verify the reputation of your business and gain trust in the authenticity of your company. Nolen Walker ensures your services are well established throughout all corners of the web, and that your reputation is both monitored and regulated. With more than a decade of experience working on SEO and website design we provide an excellent chance at success for every business owner. Because we put our clients first, each plan is customized to fit your company’s specific needs. This includes everything from payment plans to range of services.
- Payment PlansChoose between fixed monthly payments, pay per lead, and more
- LocationsExpand your service area as widely or as narrowly as you desire
- ServicesMix and match services that best suit your business goals, and ignore the rest
- Web PagesChoose many or a select few pages for your website
THE BEST QUALITY MARKETING YOU CAN DO FOR YOUR BUSINESS
Finding affordable SEO services is not as simple as it should be. While many digital marketing firms exist throughout the country, too few of them exhibit best practices on behalf of their clients. For example, many of our customers are coming from previous experiences with subpar marketers. Their website was designed using stock templates in some cases, and in others, they were ranking for keywords that were free from “buyer intent.” In other words, the traffic migrating to their domain was empty in that it could never be converted into an actual lead. Nolen Walker implements a cohesive online marketing campaign so that the customer’s ultimate goal is reached.
We set up our clients' web presence properly and continue to work on the site and social media regularly. This type of search engine optimization effort produces a solid website with dozens of keywords that rank highly in their market, and it’s done according to industry best practices.