There’s fierce competition in the NYC dental market. Your patients have many choices when they need a dentist, so how can you gain an edge over the other practices in the city? The best way is to invest in local SEO.
Search Engine Optimization is still one of the most potent digital marketing tools because it can significantly increase online exposure – if appropriately done, you will get exposure for your practice online.
Local SEO is a specialized niche of SEO. As the name implies, it targets patients specifically in your vicinity. For example, NYC dental practices should focus on local SEO because you will be treating patients from Massachusetts or traveling to Connecticut.
Therefore, a more focused approach to SEO would yield the highest ROI. Nolen Walker will talk about some of the most critical local SEO services for dentists in NYC in the following post.
1) Google My Business
The first thing you have to consider is your Google My Business page. You do have a Google My Business Page for your practice, don’t you? If not, you can start one for free here. In addition, Google My Business allows you to reach your local market more effectively because GMB listings appear in most local map pack results.
Remember that SEO is all about ranking as high as possible on a relevant search. So a GMB listing becomes vitally important because the local map pack appears in 30% of all search engine result first pages. The first page is where you want to be. Hardly anyone clicks through to the second page of search results.
Plus, GMB allows you to specify your area of operation. Your patients can also leave reviews that will appear on your GMB page and help you earn more patients. The best part is that it’s free and effortless to set up. Just remember to fill your profile out as thoroughly as possible. It doesn’t have to happen overnight, but over time, remember to add high-quality photos, accurate descriptions of your practice and services, and other information that may attract a new patient.
2) Think Mobile
It’s time to start optimizing your website for mobile web browsers. Why? Because last year, mobile browsing accounted for 55% of worldwide web traffic. In short, more people than ever before are using their phones, tablets, and smart devices to help them find local businesses and services – that includes dentists.
There are a few ways you can optimize your site for mobile users. Voice searches are becoming more prevalent as voice recognition continues to improve. So one thing you can do to optimize for mobile is incorporate longer, more conversational keywords into your copy. You probably already know how important keywords are if you read this, but the terrain is shifting. People use terse keywords when they type search because it’s faster and easier. Now with mobile searches, people are using more extended, more conversational phrases to perform searches. Whereas someone might type in “local dentist NYC” for a traditional search, they might say “where’s a good dentist in NYC?” for a voice search.
Another easy thing you can do to optimize for mobile is to compress all your images. People won’t wait around for a slow mobile site to load. They will move on to the following search result, and that you lose patients. So make sure your image files are as small as possible and compressed.
3) Link Building
Link building can be complex, but it’s an important ranking factor. It’s one of the things Google prioritizes the most when deciding which websites to display on a relevant search. Links are essential for both your own website and for other sites. For your website, you have to set up internal links. Internal links are links that lead to other pages on your site. In short, every page of your website has to have a link that leads to another. Google doesn’t like pages that lead to nowhere.
That’s the easy part. The not-so-easy part is getting off-site links. Off-site links, or backlinks, are links on other people’s sites that lead to yours. Pretty much everyone struggles with this, so here are some tips:
- Review Sites: Review sites are low-hanging fruit for backlinks. Be present on as many relevant review websites like Yelp as possible. Reviews are also very important for local SEO anyway.
- Competitor Backlink Research: Seeing where other dentists in your area get their backlinks can be beneficial. There are competitor backlink analysis tools that you can use to get this information. Seeing where competitors get links may give you some ideas on getting similar backlinks for your own practice.
- Local Directories: Reaching out to local chambers of commerce and medical organizations is another way you could get some backlinks.
- Blogger Outreach: Reach out to others in the dental industry and propose a guest blog placement.
4) Keyword Usage
We touched on dental keywords a bit earlier, and we’re still not going to regurgitate those basics here. You should already know how important keywords are. However, few people understand how to utilize keywords properly.
You must avoid keyword cramming, like adding keywords that don’t fit or sound natural to increase the keyword density. Instead, use keywords naturally, even if it means using them less frequently.
Secondly, use your keywords in your page descriptions, meta titles, and meta descriptions. The meta titles, page descriptions, and meta descriptions Google uses to find relevant information for their users. Therefore, using keywords strategically in these descriptions and titles is an excellent way to attract your site’s attention for the keywords you are targeting.
For local SEO, longtail keywords are vital. Local longtail keywords incorporate the name of the target area, whether it’s a city, town, or county. For instance, “dental office in NYC.” Wherever possible, use longtail keywords in the copy of your website.
5) Keep an Eye Out
Of course, none of these tips will mean anything unless you can track their success. So be sure to keep an eye on the results of your local SEO endeavors by monitoring three key performance markers:
- Keyword Rankings: This refers to how high you are ranking in Google for specific keywords.
- Site Traffic: Your site traffic (how many unique visitors you get) should increase after implementing these local SEO strategies.
- Conversions: Of course, the bottom line is how many new patients you are getting in your office.
Bonus Tip: Hire Professional SEO Services for Dentists
Manually implementing these strategies can save you money, but it can cost you time and performance, which leads to a net loss. The top New York City dentists invest in professional dental SEO services. Hiring an experienced agency can save you time and increase your online presence. However, not all agencies are going to provide value to your company. It is vital to research a company’s reputation by checking their Google My Business reviews and setting up a preliminary consultation.