Category Archives: SEO

Why is SEO So Expensive? (Breaking Down the Cost in 2022)

Blog Cover for "Why is SEO So Expensive"

As a small business owner, you may wonder why SEO is so expensive.

SEO has become vastly critical to growing your business online – and online growth translates to company growth. 

The higher you rank, the more people will click on your site. The more clicks you get, the more chances you will close a customer. The general concept behind SEO is pretty simple, but the execution is complex. 

That’s part of the reason SEO services are so expensive in 2022. Another reason is that SEO is in very high demand because, quite frankly, it works. 

If you don’t think Search Engine Optimization is essential, consider the following statistic: consumers will begin their interaction with a business or service via a search engine query 68% of the time. Consumer behavior demonstrates clear evidence that people use search engines to find products and services. 

In the following post, Nolen Walker Academy sheds light on the question, ‘why is SEO so expensive?’ 

Time, Expertise, and Resources

SEO takes time, requires expertise, and demands resources. Finding a single person to meet all three of these criteria is nearly impossible. Therefore, for the most part, professional-level SEO campaigns come from an agency. A company can employ experts in each facet of SEO while driving results efficiently through human resources.

Time

SEO involves several stages, each of which takes a significant amount of time. Of course, if you have multiple people handling the tasks, it will go by much faster. Depending on your online presence, budget, and goals, you may need to spend more time on SEO than other companies nearby.

Expertise

Expertise rightly costs more money because it drives better results. So while you may think you are paying more for SEO services, you are also lowering the chances of wasting money on your digital marketing campaign. Mitigating the risk of lousy SEO is worth spending more.

Resources

The smartest SEO professional can’t implement their recommendations without resources. If you hire an SEO consultant, you probably have in-house resources who can execute their plan. However, many things can get lost in translation. SEO agencies with resources for content, link building, and website design typically drive the best results quickly.

How Much Does SEO Service Cost in 2022?

In general, you can expect to pay between $100 and $300 an hour for SEO services. Lump-sum single project deals usually run the gamut from $2,500 and $30,000. Monthly SEO services typically range from $750 to $2,000 per month. 

The truth is that there is no universal answer to the question. It will depend on several factors, including:

  • Whether you choose to pay for hourly SEO service or one lump sum for a single, long-term project.
  • The level of expertise of the consultant or agency that you hire
  • Your level of need (SEO services that you opt for)

It’s certainly not the cheapest service out there, which speaks to the high demand. So what are the specific costs associated with SEO services?

Infographic Showing How Much SEO Costs

Multi-Faceted Work

SEO is so expensive because it is highly involved, multi-faceted work that requires several different areas of expertise. So many various aspects of marketing and web design go into a complete SEO strategy. Here are just a few of them:

  • SEO Auditing: Before launching a strategy, the company must audit your existing web presence. An initial audit involves tracking your current rankings, identifying target keywords, measuring monthly traffic, and researching your competitors’ traffic and ranking stats. 
  • Web Design: Web design is a huge part of SEO because alterations always need to be made to your website to optimize it for search engine queries. 
  • User Experience: UX is also an essential part of SEO. Optimizing your website means making sure that it runs quickly and smoothly. The user needs to easily find the information they need so that they will be more likely to complete a purchase. 
  • Copywriting: Effective and clear writing with knowledge of SEO structure is essential to any SEO strategy. 
  • Content Marketing: Like any good digital marketing strategy, a great deal of creativity goes into the content you publish. Content marketing is a massive part of a complete SEO strategy, whether written or video. 

An SEO consultant needs to wear many hats to drive tangible results. That’s why SEO agencies are so prevalent. With an agency, you get a team instead of a single consultant. The group usually has various skills and experience backgrounds to develop comprehensive SEO strategies. 

Level of Expertise

You can undoubtedly find monthly SEO services on the (relative) cheap. You may find a solo consultant willing to provide monthly SEO services for around $80 a month. Their level of expertise is likely to be minimal, though. 

Often, these cheaper services come from consultants who are still cutting their teeth. They probably have a limited track record which is why they’re willing to offer such intensive service for so cheap. 

The problem with SEO services and training is that it is not regulated. Therefore, there is no regulated training needed to start offering their SEO services. In general, though, it takes about 18 months to learn everything you need to know about SEO. 

However, using it in the real world is a much different story. It’s generally agreed that it takes eight years of experience to yield results for clients. Like with many other kinds of services, level of experience and expertise will drive up the cost. 

SEO Takes Time

We don’t just mean time to learn; but time to execute. Very rarely will you hear about someone hiring an SEO agency or consultant for a one-off service. Typically, people pay for monthly SEO service or “by the project,” which is usually a long-term deal. 

That’s because it takes time to see actual results from SEO. 4-6 months at least – and that’s on the moderate end. So while you may start to see results after just four months, such results won’t necessarily translate to a fatter bottom line. 

Upping your rankings and getting more sales takes time with SEO, so you will have to hire someone for long-term work, which, of course, also drives up the cost. SEO is very rarely a “one and done” service. It requires constant maintenance, adjustments, testing, and refinement to increase sales. 

Infographic Showing How Long SEO Takes

What to Look for in SEO Services

Whether you are a business owner or someone interested in learning SEO as a career, it’s essential to know what to look for and what you should be learning. Unfortunately, there is plenty of misinformation online regarding SEO.

As someone looking to hire an SEO service, you should ensure that the plan they are offering you fits your business needs. The agency or consultant should also be very clear about the pricing structure. 

Ask them to explain all the costs in detail and tell you each service. Then, as someone looking to learn SEO, make sure you understand white hat tactics and offer them to clients. 

It would help if you stayed away from any agency or consultant who practices keyword stuffing, link farming, an ad-centric strategy, and other Black Hat SEO tactics, even as a consumer. 

The Top 4 Best Niches for SEO in 2022 (+ Optimization Tips)

Blog Cover With Title "Best Niches for SEO"

There’s a saying in the SEO industry: the riches are in the niches.

But what are the best SEO niches in 2022? In the following post, Nolen Walker outlines the top 4 SEO niches to earn money and gain clients. Then, of course, you can learn how to start your own digital marketing agency by rolling in Nolen Walker Academy, LLC. But for now, get familiar with which industries you will cater your agency to in 2022.

Best SEO Niches for New Agencies

In 2022, there are specific niches that you should be targeting that will have the highest need for your SEO services. Furthermore, these are the niches you should focus on most of our sales and outreach efforts. 

Consumers are generally more comfortable partnering with a firm that intimately understands their industry.

1) The Home Services Industry

The home service industry is one of the best niches for SEO in 2022 because of the high service and sales turnaround and the typically high price-point for the services. Believe it or not, increased competition is also a pretty good sign for SEO niches because people will be looking for ways to stand out in a saturated market. That’s where you come in.

Today, there are over 200,000 active roofers in the United States. Numbers are similar across the board for other home service businesses like plumbers, electricians, handymen, finish carpenters, general contractors, carpet cleaners, window washers, and more. 

And while a densely saturated market may mean you will have to work extra hard, it also means that there is fertile ground for SEO sales. Plus, home services aren’t going anywhere any time soon. 

As the lawyers say, people always need work done on their homes, so the industry is safe for you to plant your flag or hang your shingle. 

Clean Web Design to Boost Roofing Company SEO

Optimization Tip

Home services like roofing, sheetrock, masonry work, and finish carpentry are all about visual representations of what the contractor can do. In plain English: pictures! High-quality images are always a good idea for SEO, especially in an industry like home services. 

Compare the usefulness of images to home services to that of, say, legal services, and you will begin to see what we mean. 

2) The Legal Industry

Legal services are a great point of emphasis if you are trying to boost your SEO service sales. Legal services are one of the best niches for SEO in 2022 because of the high price-point of the services rendered. In addition, lawyers tend to have a lot of dough to spend and are always looking for ways to get more clients. 

However, you have to be shrewd when targeting law firms and private practitioners. You may want to omit big law firms altogether. That’s because they will likely already have a marketing or advertising team in-house. Instead, take a look at the local practices in your area. 

Consider family law, divorce, personal injury, and patent practitioners in your area, for starters. The ones you will want to avoid (even though they are likely to have small practices) are public defenders. The reason is that it’s thankless (and nearly payless) work.

Screenshot of SEMRush Keywords for Law Firms

Optimization Tip

People aren’t typically willing to cheap out on a lawyer – especially when jail time or lawsuits are involved. So it helps to lend your client an air of professionalism. High-quality blog content and striking website design will be your best allies when optimizing for your lawyer clients. 

3) Transportation and Moving

The “near me” search term has seen a staggering boom over the last couple of years. Transportation and moving services are ripe territories to cash in on this boom. Why? Because who is looking for a ride or a moving service two towns over? No one, that’s who. 

Moving and transportation services need a high local SEO emphasis, and you could be just the person to actuate it for them. Nearly half of all Google searches are local searches. The “near me” search term has seen a 200% increase in usage over the last two years and a 900% overall increase over the previous three years.

As you can imagine, this boom doesn’t apply to just transportation and moving services. Still, they represent one of the business groups with the most substantial ties to local searches. As a result, they stand to benefit mightily from the regional search trend. 

Screenshot of Moving Company Google Business Profile

Optimization Tip

This one should be a no-brainer if you have read this far. First, of course, you’ll want to emphasize and present your prospective clients with a solid local SEO strategy that includes schema markup, locally oriented keyword profiles, and the like. 

Now is the time to put your local SEO training to good use – you do have local SEO training, don’t you?

4) The Healthcare Industry

Last but not least, the service that everyone will need at some point in their life or another, healthcare. One of the reasons healthcare is one of the best SEO niches in 2022 is because it has a built-in workforce to respond to leads. 

Yes, we are talking about receptionists – people paid to answer phones and respond to appointment calls. But, of course, the healthcare industry isn’t going anywhere any time soon. It’s a high price-point which means it will pay you a good amount for your services. 

The competition is relatively low compared to some of the other niches we have mentioned so far. The only downside with this niche is your pitch. It may be hard to convince practitioners in your area with an established patient base that they need your services. 

That’s why it will pay to do a bit of market research. Try to target relatively new practices in your area or ones close together. The competition works in your favor in this situation because the little guy will want to gain the edge over the more established practice in any way. 

And don’t fall into the trap of just targeting medical doctors. Instead, it would be best to look at orthodontists, podiatrists, plastic surgeons, physical therapists, chiropractors, cardiologists, urologists, and radiologists. 

Screenshot of Local Map Pack for Chiropractor Near Me

Optimization Tip

Patients flock to trustworthy doctors. As a result, reputation management will be massive for your clients in the medical industry. Start by getting them active on all relevant review websites, spiffing up their Google My Business pages, and creating Google review links for their patients. 

Jewelry Store SEO Factors for 2021

SEO for Jewelry Stores

It’s a new year, and if you are a jewelry store owner, it’s time to think about revamping your SEO strategy. For online and brick and mortar jewelry store owners alike, it’s essential to keep up with the ever-changing SEO trends to stay competitive in the rankings. 

Of course, this can be a full-time job, what with the frequent algorithm changes that major search engines roll out every year. But it’s our job to keep our finger on the pulse of ranking factor changes and marketing trends. 

Quite frankly, it’s our job to keep you informed. So in today’s post, we will be sifting through the SEO practices of yesteryear to let you know which SEO practices you should adopt/maintain in the new year and which ones you can scrap.

1) Local SEO for Jewelry Stores

Yes, absolutely. Firstly, local SEO for jewelry stores is vital because the jewelry sales business is still very much local business – and that’s not changing any time soon. Have you ever heard of someone driving across state lines to buy an engagement ring? Probably not. 

But that’s not a 2021 exclusive fact. What is exclusive to this year is that 72% of consumers who perform a search for local businesses will visit one of the companies they find within 5 miles of their location. That means that the people in your area are looking to stay local when buying jewelry. So local jewelry store SEO is still vastly crucial in 2021. 

Make sure that you keep your Google My Business listing up to date. Include new pictures, any new service hours, and perhaps most importantly, any COVID safety precautions you may be taking. That’s an important one because, unfortunately, COVID is still very much a thing in 2021. And people will hold off on visiting your store if they perceive your business as unsafe. 

Also, make sure that you are implementing longtail keywords on your website and landing pages. Longtail keywords should include a specific service and an exact geographic location. For example, “ring fitters in Tampa.” Having multiple landing pages for various services is also a good SEO practice for jewelers. 

2) Voice Search Optimization

SEO practices also shift with technology. Voice recognition technology has come a long way over the past decade, and now more than ever, people are using their voices to conduct online searches. An Impressive 41% of adults report using the voice search feature on their mobile devices at least once a day. 

But voice searches work the same way standard searches do, right? Not necessarily. The dynamic shifts some, and it has less to do with how search engines index sites and more to do with how users are interacting with search engines – namely, the words they are using to search. So you should optimize your jewelry store’s website for this growing voice search trend. 

People are talking to their phones rather than typing on them to conduct searches. As a result, the phrases they are using to search are becoming a lot more conversational. For example, instead of typing “ring fitting near me,” people are verbally asking their mobile devices, “where can I get a ring fitting?” Because speaking is more painless than typing for most people, they aren’t leaving out articles or intentionally shortening their search phrases. 

This shift in search phrases also has to do with how these voice search features show how users are encouraged to use them. Developers want users to speak to their devices as though they were talking to another human. As a result, search keywords are becoming longer and more conversational. So, SEO for jewelry stores in 2021 also needs to include more extended, more conversational keywords. 

3) On-Site SEO for Jewelers

Keeping up with your on-site content will be vastly influential in 2021. For example, images are a biggie. Posting new photos on your site or GMB profile is essential, but you also must remember to include rich tags to make sure they get indexed by search engines. As we move from the holiday season to the new year, many shop owners are swapping out their Christmas photos for new pictures but forgetting to include descriptive tags. But all your new images need tags relevant for 2021.

4) Content Writing & Marketing

Search engines are placing a much higher emphasis on quality content in 2021 than ever before. And while many of you already know the importance of a content marketing strategy and have implemented one, you have to make sure that your plan is up to snuff in the new year. Your content has to provide value to your visitors. Google only prioritizes well-written, human-oriented content.

Any sites that use duplicate content, poorly written content, keyword cramming, or content that has otherwise been written more for web crawlers than humans will get penalized and lose rankings.

The emergence of voice searches influences Google’s strategy. Developers are trying to humanize the search experience and make it, so their web crawlers are indexing content written by humans. 

Invest in a Jewelry Store SEO Service

Again, keeping up with all the latest algorithm changes and shifts in marketing dynamics can be a full-time job. Luckily, that is precisely our occupation. Here at Nolen Walker, we are your SEO partners. We not only provide you the services you need to dominate the rankings, but we also keep you abreast of all the marketing trends you need to know about as they emerge. 

SEO for jewelry stores is just the beginning. We provide every service you will need to optimize your website, social media and earn more leads. Modernize your SEO strategy with our help.

Irrigation SEO: The Guide

Irrigation SEO (Blog Cover)

Calling all landscapers: are you doing things the old-fashioned way? There’s nothing wrong with word of mouth referrals, local newspaper ads, and truck wraps, but there is so much more opportunity out there. 

It would help if you were complimenting your grassroots marketing campaigns with SEO or Search Engine Optimization. SEO allows your business to be seen by more people who use search engines to find local businesses and services. 

And the numbers don’t lie. At least one market study has revealed that 4 in every five people use a search engine to find local businesses and home services. And the great thing about SEO is that you can use it to boost sales for specific services or specialties.

For landscapers, irrigation SEO can be instrumental in particular. Everyone needs irrigation services at one point or another, so will your company be the one they hire when the time comes? Find out how to boost your irrigation SEO rankings in the following guide we’ve composed just for landscapers. 

Emphasize Local SEO

Your landscaping business may be many things. But at the end of the day, it is at its core a local business. You most likely run a very personal, face-to-face business that caters to the residents’ and business owners’ needs. 

People in your town probably know you and your crew on a first-name basis. So your foray into SEO should have a very local bent. Start by registering your business with Google My Business. GMB will help you break into the local three map pack and let people know that you offer their area services. 

You are also going to want to register on Houzz and Angie’s List in your area. Both of these sites offer excellent opportunities to customize your profile based on the areas that you service. And they are specifically for home service contractors like you. 

On the more technical side, you should utilize schema markup on your company’s website as well. Local schema markup will make it easier for search engines to index your site based on searches with local intent. 

For example, if someone searches “irrigation landscapers near me,” local schema markup will signal to search engines that you do offer irrigation services in the area of the person that performed that search (if you are actually in that area, of course).

Emphasize Content

These days, people get their information through blog content, videos, and social media posts (for better or worse). Information about local services and businesses show up on each vertical. So let’s say someone wants to know the benefits of installing a new sprinkler system for their garden. 

They might search what we in the industry call a “research intention” search. In other words, they may not be ready to spend money on new sprinklers just yet, but they want to know more about them. 

On the other hand, we have buyer intent searches representing people conducting a search engine query to find a product to buy or a business to work with/hire. An example of a buying intent search may be “affordable landscapers near me.”

But whether a person is ready to buy or wants more info, you should have content available on your website, on YouTube, or on your social media pages prepared to inform or convert them. 

Create blogs that answer common questions about irrigation, upload videos that help people maintain their yards, and post stories to Facebook and Instagram that have anything to do with landscaping. 

Emphasize Reviews

These days, online reviews are an essential commodity for any business. People rely on online reviews as much as they do word of mouth referrals. So be sure your company is listed with Yelp, the Better Business Bureau, and other public review websites, so people have the opportunity to tell other consumers about your business. 

Be sure you and your staff are requesting reviews. And make it easy for them to leave reviews. Consider having QR codes printed on your business cards that lead to a review page. Include a link in any emails you send out that also leads to your review pages. 

Just the Beginning

Of course, there is a lot more to SEO than what’s listed here. Still, this would be a good start whether you already have an SEO strategy in place or not. And for irrigation SEO ranking dominance, be sure to contact us here at Nolen Walker. We can help your landscaping business earn new customers through tried and true digital marketing strategies, so get in touch with our team today.

Plumber SEO: Everything Plumbing Companies Need in 2021

Plumber SEO

What is Plumber SEO?

Plumber SEO is the practice of optimizing web assets to rank on Google search. Ultimately, the goal of SEO is to generate qualified plumbing leads within your service area. Compared to other marketing tactics like paid advertising and email blasts, SEO provides the best ROI by almost any measure. 

Plumber SEO in 2021

Very shortly, we are going to be rounding the corner of a challenging and unprecedented year. 2020 brought unheard-of challenges to many industries, and businesses had to find ways to adapt. The home service industry is one such industry. 

As a plumber operating in 2020, you probably had to implement new safety policies to keep your head above water in these trying times and hang on to customers. The good thing for plumbers is that plumbing is an essential service. 

People can’t simply sit idly by while their kitchen sinks spew like Old Faithful. But it has still been tough. And if you operate a small plumbing business, you probably felt the squeeze of 2020 pretty strongly. 

That’s because the plumbing space is already plenty competitive. Whether you are in a large or small market, you are probably competing with at least a handful of contractors offering similar services to the same clientele. 

So how do you stand out in rugged terrain? The answer is plumber SEO. In 2020, SEO showed that it was still a relevant form of digital marketing. Because in 2020, search engines were still the go-to for online consumers, with 68% of them beginning their purchasing journey on a search engine. 

The bottom line is that as long as search engines are still relevant, search engine optimization (SEO) will always be appropriate. And the simple truth is that less than 1% of searchers will even venture onto the second page of a search engine results page when looking for goods and services. 

In 2021, you will still need to show up near the top of the first page to have any hope of success. So to start the new year off on the right foot and give your business the best chance to do better than it did in 2020, take a look at these plumber SEO tips.

Mobile SEO for Plumbers

A relevant plumber SEO tip for the new year is making sure that voice search commands can index your site. That’s because voice searches were prevalent in 2020, and they project to become more common in the coming year. As of now, 40% of all adults use the voice feature on their smartphone, smart speaker, virtual assistant device, or mobile device to search for things online at least once a day. 

So how do you make sure that your plumbing website is showing up on these voice searches? For starters, you have to make your keywords more conversational. That’s because people don’t talk the way they type. They tend to include more words when conducting a voice search because speaking is more manageable than typing. Voice searches are more conversational, so the keywords in your on-page content should reflect this shift. 

And since most voice searches occur on a mobile device, you also have to make sure that your website is mobile-friendly. A mobile-friendly site means fast loading times, easily navigable menus, and compressed image files. 

Mobile SEO for Plumbing

SEO-Targeted Blogs for Plumbing

If you haven’t already included a blog on your plumbing website, drop everything now, and start one. Content marketing was one of the highest priorities of top marketers across the country in 2020. Why? Because it is convenient. People are trending away from advertisements as sources for information about a business, product, or service. Instead, they are looking to blog content that is fun, engaging, informative, or all of the above. 

A recent study showed that 70% of surveyed consumers report that they would instead get information about a business, product, or service by reading a blog or other form of non-ad content than a traditional ad. Blogging can be compelling if you are a plumber because everyone is looking for answers to their plumbing problems. Your blog content should focus on answering these questions. 

Think about the most common questions you have heard from your customers in your time as a plumber. Form these questions into informative and insightful blogs that people will want to read. It’s important not to avoid being too sales-oriented in your blog content. That’s not what it’s for, and doing so can drive away potential leads. 

Plumbing Blog Post

Track Success (Or Failure) With Google Analytics

Measurement is something we often recommend to plumbing contractors who may be handling their SEO campaign on their own or operating on a shoestring marketing budget. Google Analytics is free to use (for the basic version) but more importantly, its user friendly. If you have never run any site data analytics before, this is a great place to start. Google Analytics can show you how much traffic your site is getting, how much time people are spending on your site, and even suggest ways to make it more visible. 

Knowing the basics of how your website performs is an essential step no matter what year it is, so it will still be necessary for plumber SEO in 2021. The dashboard is easy to navigate, and setting up your site on Google Analytics is easy. And, if you start to get the hang of it and feel like you are ready for a more robust analysis of your site, you can always upgrade to the premium version for a moderate fee. 

Google Analytics Screengrab

Target Consumers With Your Headlines

Google recently dropped some fresh advice for developers and content creators that correlate with new Google core updates. In the update, they emphasize the importance of concise and informative headlines and page titles. They advise developers and content creators to assess their existing content and ask whether their page titles are descriptive of the visitor’s needs and intent.

Google does not like misleading, sensational, or vague page titles and headlines. They have to be indicative of what the person will read and true to what the content contains. Now is an excellent time to look at your service pages and make sure that the headlines give an accurate description of the page’s content. 

So, for example, as a plumber, you may have a service page about drain cleaning. If the page title reads “Drain Cleaning Perfection,” the on-page content should focus on how your company achieves thorough drain cleaning results. And the on-page content of your “Drain Cleaning Perfection” page can briefly mention other services you offer; make sure you are not dedicating entire sections to any other service. 

Plumbing Headlines

Optimize Local Listings (NAP Citations, GMB, ETC)

Plumbing is very much a local business. And chances are you aren’t the only plumber in your town. Ensuring that the website for your plumbing business in Mesa, AZ, doesn’t get lost in the mix with plumbing sites from Tulsa, Mobile, Milwaukee, or other corners of the country you have nothing to do with is very important. 

To make sure that your website searches up for people who need a plumber in your area, you have to utilize local SEO tactics. Local optimization will also let search engines locate and pin your business and index them on location-oriented searches. 

The first place you should start with local SEO is Google My Business. Google My Business is imperative for ranking in the local three-pack. Making sure all location information reads correctly will help Google pull up your site. For example, having a GMB listing that makes it straightforward that you operate in and around Plano, TX will help Google pull index your site when someone searches for “plumbers in Plano.”

Plumbing Contractor Map Pack

Embed Structured Data for Google’s Sake

Structuring the data on your website rather than having pieces of information spread worldwide will make it easier for search engines to understand the content you are offering and index it to interested parties. Structured data also looks neater and can catch the eye of the searcher. When you have structured content that displays your company name, how long you’ve been in business, the type of business, and a brief description, search engines will rank it higher. That’s because it is more visually appealing and provides essential information in a neat and organized manner. 

Schema for Plumbers

Of course, you will have to familiarize yourself with Schema markup to code your structured data correctly, but it’s essential because Google places a priority on sites with structured data. 

Work With a Plumbing SEO Pro Like Nolen Walker

2020 was a rough year, but if you’re reading this, then you made it through. With everything that has gone on in 2020, it may be hard to devote the time it will take to implement all SEO strategies. But here at Nolen Walker, we have an all-inclusive solution for plumbers looking to dominate the rankings in 2021. 

The Nolen Walker advantage is that we provide all digital marketing services under one roof. From PPC ads to web design to content marketing and beyond, we will give your plumbing company the digital edge it needs. Contact us today, and let us tell you how we can help you dominate the rankings in 2021. 

Top 46 Best SEO Keywords for Churches

Church SEO Keywords Cover

What are Church SEO Keywords?

Chruch SEO keywords, sometimes known as church marketing keywords, are common terms or phrases that users search for on Google. When enough people search for the same term or phrase it becomes known as a keyword. You can measure the volume of these terms through tools like MOZ Keyword Explorer and SEMRush. Some keywords are more competitive than others, and therefore more difficult to rank for.

Why Keywords Matter for Church Marketing

Church SEO keywords can work wonders for the growth of your congregation. SEO is a modern tool that a lot of preachers, ministers, pastors, and clerical organizations have been a bit slow to adopt. But no matter how you prefer to do things it is an undeniable fact that SEO and digital marketing, in general, are becoming essential to congregation growth. Church Leadership lays it out in plain English. There are 4,000 churches that close their doors every year and only 1,000 that take their place. And one of the things that churches that close down fail to do is utilize digital marketing.

The churches that are thriving are those that are adopting modern outreach methods. One of the most important of these techniques is SEO for churches and digital marketing. SEO (search engine optimization) is what makes your website visible to people who search on Google and other search engines. 

And more and more people are relying on online search results to help them find local services – including church services. It is estimated that Google alone gets 30,000 search queries a month that are related to local churches, church services, and even online church services. And that number is expected to grow as the digital age marches on with ever-increasing vigor.

So how can you leverage this trend to reach more people and expand your congregation? One of the most effective and essential SEO tools are SEO keywords. Here at Nolen Walker, we have taken the liberty of researching and listing the best church SEO keywords. We offer digital marketing and SEO services for a wide variety of niches including churches and religious organizations. Take a look at this definitive list of the best church SEO keywords that you could be using to grow your church right now.

Church SEO Keywords

  1. church near me
  2. church near me now
  3. church near me open now
  4. church near me catholic
  5. church near me Christian
  6. churches near me
  7. churches near me now
  8. best churches near me
  9. contemporary christian churches near me
  10. church services near me
  11. find a church
  12. protestant churches near me
  13. christian churches near me
  14. evangelical church near me
  15. bible based church
  16. protestant church near me
  17. church near me hours
  18. open churches near me
  19. american church near me
  20. cool churches near me
  21. christian church near me
  22. best church near me
  23. good churches near me
  24. church service near me
  25. contemporary church near me
  26. bible churches near me
  27. new churches near me
  28. community church near me
  29. late church services near me
  30. churches near here
  31. baptist church near me
  32. non denominational church near me
  33. contemporary church services near me
  34. church open near me
  35. house churches near me
  36. churches in my area
  37. born again church near me
  38. churches near my location
  39. small churches near me
  40. modern churches near me
  41. churches near me with evening services
  42. bible based church near me
  43. local churches
  44. evangelical churches near me
  45. black churches near me
  46. catholic church near me

Making Sense of Church Marketing Keyword Terms

As you can see, there are some church SEO keywords that are used a lot more often than others. And what you should also take note of is that most of these keywords end with “near me.” Churches are a local service so naturally, people want to find a church they love that is close to where they live.

Another reason the “near me” tag is so widely used is because people who travel for work often look for church services to attend while they are on the road. So you must include keywords like this in the copy of your church’s website. Utilize longform keywords that include a “city, state” tag at the end to specify your church’s location as well. Using the above keywords will get more eyes on your church and more people through your doors.

How Nolen Walker Can Help Optimize Your Congregation

At Nolen Walker, our digital marketing services are among the best in the United States. We have over 250 clients who trust us to expand their online presence and help them generate clicks through organic search results. Our methods are tested and proven, and we are always on the hunt for new information. Not only do we help organizations optimize on traditional organic search results, but also on the Local Map 3-Pack. For phrases like “churches near me” the Map Pack can be very effective.

Call Nolen Walker at 866-356-8198 to Learn More about SEO

The #1 Escape Room SEO Guide (2021 Edition)

Escape Room SEO Guide Cover

What is Escape Room SEO?

Escape Room SEO is the process of ranking your web properties for on Google for relevant keywords with the intention of acquiring more customers through online channels. SEO can be applied to your main website but also to your social media profiles and business listings, especially Google My Business. SEO differs from PPC (Google Ads) in that it costs nothing to rank organically.

The Growing Trend of Escape Rooms

Escape rooms are popping up everywhere you go now and it’s easy to see why. Escape rooms offer a wide array of opportunities to come together and bond. This means that whether you are looking for a fun night out on the town with your friends or need a unique bonding exercise for your corporate event, an escape room can provide the perfect forum. 

The idea of escape rooms is fresh and people are flocking to them right now. There are all kinds of themes and interactive experiences to choose from and proprietors are getting more and more clever about it. But if you run an escape room, there is no amount of creativity or cleverness that will cover for your lack of online presence – namely SEO. SEO can drive traffic to your escape room’s webpage and once patrons are there, they are that much more likely to make a booking.

Is SEO Common for Escape Room Businesses?

in a survey conducted by SEO Orb, it was found that more than half of all escape room owners operating in the United States reported that 80% or more of their bookings were made online. 

To tap into the ease of online booking, you need compelling, organic, and effective SEO. In today’s post, we are going to be discussing methods that you can employ to enhance your escape room SEO organically. If at any time, you have questions about how you can implement SEO to grow your business, you can reach out to us here at Nolen Walker. Our team of marketing professionals focus on industries like escape rooms, so we are better equipped to help you tackle the unique challenges you face as an escape room owner. But to begin with, let’s discuss the basics of escape room SEO.

A Crash Course in Escape Room SEO

Escape room SEO is all about getting your escape room noticed by as many people as possible. And in this industry, you need all the help you can get. As recently as 2 years ago, more than half of all escape room owners expected to expand their business and add more rooms. This means that the market is becoming saturated. Escape Room SEO affords you the ability to stand out above the jostling crowd by helping you rank higher on Google searches.

When your website appears near the top of the list of a Search Engine Results Page (SERP), people will be more likely to click on your website. Studies constantly show that the amount of clicks that websites get when they are on just the 2nd page of a Google search is close to zero. Escape room SEO will make sure you don’t get lost in no-man’s land. 

By using analytic data of search trends, composing original and useful content, leveraging media, and engaging with your clientele, you can create an SEO friendly webpage that more people will see.

SEO will get your webpage noticed and approved by Google which means higher ranking. Those are the basics of escape room SEO.

Escape Room Keywords

Some top escape room keywords include:

escape room near me
escape room near me groupon
escape room near me for kids
escape room near me prices
escape room near me nj
escape rooms near me
groupon escape room near me
best escape rooms near me
escape room deals near me
escape room locations near me
cheap escape rooms near me
escape rooms near me cheap
escape room prices near me
room escape near me
escape rooms near me groupon
scary escape rooms near me
best escape room near me
mystery rooms near me
2 person escape room near me
escape room for two near me
escape room groupon
escape room coupon code
escape room coupons
panic room near me
scary escape room near me
escape room price
escape room prices
groupon escape room
escape games near me
escape room coupon
escape room locations
escape room rooms
scary escape room nyc
best escape rooms in usa
escape room price near me
escape room 60 promo code
escape room coupons near me
escape room promo code
escape the room promo code
horror themed escape rooms near me
best escape rooms in the world
escape the room near me
cheap escape room near me
escape rooms for kids near me

SEO Outline for Escape Room Businesses

The problem that many escape room owners have is that they don’t know where to begin with escape room SEO. After all, you probably didn’t get into the escape room game because you have a passion for marketing. But that is where we can help. There are some basic steps that you can take right now to help you improve your ranking. Some of these steps include:

Set up your Google My Business Profile

Google My Business Profiles are what show up when people perform extremely common searches like “escape rooms near me.” So having a GMB profile is the first step you should take. Some things you will want to keep in mind when setting up your GMB profile are using good pictures of your business, posting your full phone number often, including reviews from patrons and including a thoughtful and descriptive blurb about your escape room.

Keyword Research

One of the ways that Google pulls up and ranks websites for SERP’s is by keywords. Google is always trying to provide relevant search results for its users and keywords are one way it does this. Google Analytics provides a wealth of helpful resources for researching hot keywords related to your business. Implement these keywords and variations of them in your website content. You can also use longtail keywords which are popular keywords followed by your city and state name to show up in more local searches. For example, if you operate your escape room in Austin, Texas, you might use the longtail keyword of “escape room in Austin, Texas. 

On-Page Content

There are certain ways to tweak your on-page content so that it ranks better on Google. Pictures are great to have on your website but if there is no alternative text or captions, Google will not know how to categorize them. Having a descriptive caption is imperative for pictures. Framing your content in a table or list will also help you rank higher. For example, you can have a “what is an escape room” page on your website in which you answer this question in curt but concise detail as a bulleted list.

A bit of a side-note regarding keywords: be exact. Google doesn’t like to guess so if you choose a hot keyword relating to escape rooms, try to use it exactly as it appears on Google searches. For example, if what is trending is “fun escape rooms” try not to saturate your content with the term “escape rooms that are fun.”

Doing the Work

There is a lot to consider when it comes to escape room SEO. It can be a lot of work that you don’t have time for. So at last, we would like to suggest a couple of options if you have the extra money. One is the pay-per-click option which will automatically pull your site to the top of the SERP when a relevant search is performed. Secondly, you can hire us here at Nolen Walker to help you devise an effective marketing strategy that masterfully utilizes escape room SEO. We can handle all the work for you so contact us!

More to Consider

When thinking about research and market, and whether or not escape rooms are still popular, or will be due to the coronavirus, it can be helpful to include a survey on your website. This way, you’ll learn more about your client base and acquire data to take your business to the next level in 2021. Nolen Walker is here to help with any questions or concerns you may have regarding escape room marketing and how to apply it to the digital landscape. We are experts in our field and would love to hear from you.

Orthodontist SEO: The Premium 2021 Guide for Rankings

Orthodontist SEO

What is Orthodontist SEO?

Orthodontist SEO references a method of optimizing your orthodontist practice to show up on Google search results for relevant keyword phrases. SEO stands for search engine optimization and applies to both your company website (if you have one) and your Google My Business listing. The more keyword terms you show up for, the more inquiries you can get from prospective patients.

Orthodontist Keywords

Some high-volume orthodontist keywords include:

  • best orthodontists near me
  • top rated orthodontists near me
  • best orthodontics near me
  • board certified orthodontist near me
  • dentist orthodontist near me
  • orthodontist near me with payment plans
  • best invisalign orthodontist near me
  • child orthodontist near me
  • orthodontist near me invisalign
  • free consultation orthodontist near me
  • orthodontist
  • invisalign near me
  • braces near me
  • orthodontist salary
  • smile orthodontics near me
  • free braces for students
  • best orthodontist
  • medicaid point system for braces
  • smile direct club cost
  • how much are braces for kids
  • does medicaid pay for braces in texas
  • invisalign specialist near me
  • orthodontist meaning
  • invisalign
  • braces cost

Orthodontist SEO Basics

SEO is needed in order to draw in new patients for those orthodontist offices. Those search keywords related to orthodontist SEO can be heavily competed over and properly optimizing your website means getting your office at the top of those search engine rankings.

This also means a ton of potentially organic traffic that can draw more eyeballs to your website and, by proxy, your orthodontist office.

Still, there are definitely challenges when it comes to orthodontist SEO that many local orthodontists deal with on the regular. There is also a fine line between a general dentist and an orthodontist that some people don’t understand and creating separation is essential. After all, the American Association of Orthodontists says “al orthodontists are dentists, but only 6 percent of dentists are orthodontists.”

Online vs Word of Mouth in 2021

Word of mouth is still a huge part of any business, it has just changed in presentation. Instead of physically talking to someone, word of mouth is now done online. This is through referrals that let potential customers know whether or not they can trust a certain orthodontist or not.

There are times, though, where certain dental services are being done by a general dentist even though an orthodontist has the specialized training needed in that particular area. This means that the referrals are not necessarily passed from dentists to orthodontists.

Having a strong orthodontist SEO game, coupled with a strong content strategy, means that your services are outlined clearer than ever before. This helps get more referrals for your practice, which in turn leads to more patients for your business. That is how money is made.

Creating The Best User Experience

This doesn’t just go for the services provided in an orthodontists office. It also means that your digital marketing and orthodontist SEO strategy has the same synergized goal that Google has when it comes to providing results.

The latter aims to provide the most relevant, interesting results possible to its users and by optimizing your website, you can provide those things to the search engine. This can be done through relevant, useful content and proper optimization throughout.

The website presence that you present is your opportunity to help inform those potential patients why it is they should choose an orthodontist over a general dentist, especially for things like tooth alignment. It is also your chance that you have to show why your practice should be the first choice over other similar practices in your given area.

The most important first step when it comes to providing the best experience is to ensure that users can find you. Name, address, phone number is an essential aspect of orthodontist SEO and it is imperative that your information is plastered all over the website.

User experience is all about convenience and ease of use. Never make the user have to look for things or take any more additional steps than they need to. When you make things as easy as they can be, your users will appreciate the ease of use here and come back to your website again and again.

Optimizing for Specific Services

There is an understanding that orthodontic patients differ from general dental patients. This means instead of being seen for things like cleanings, an orthodontist is seen for things like braes and correcting alignment.

Since general dentists have a different relationship with their patients, it also means different SEO strategies in order to be successful. Having a successful orthodontist practice means targeting and reaching as many patients as possible.

Optimize your website to illustrate all of the services that you offer to make it clear to your audience what you do. Combined with proper orthodontist SEO, this can help to not only get those leads that you need to keep a business going but help to convert those leads into paying clients.

This should be the central focus of digital marketing and orthodontist SEO helps that digital marketing effort without having to break the bank to do so. That is what makes SEO such an effective marketing tool for businesses of all types and sizes.

Performing Keyword Research

No SEO campaign can begin without identifying proper keywords (we showed you some of the best ones at the top of this post). This is done through thorough keyword research. Knowing what relevant orthodontic terms are necessary to target is the place to begin for search optimization.

This also helps to adjust your website to target the best possible searches in your industry. Ranking well in those keywords, the ones that people are actually looking for,  can help keep your business at the top of the search rankings and in the eyes of your audience. And that translates into dollars.

The biggest thing is to avoid meaningless keyword wins. Your orthodontist SEO should target keywords that have a heavy search volume so that you can get some of that audience. Your orthodontist site won’t win all of those viewers, but even a fraction can go a long way towards boosting the number of leads that you generate and converting them into real dollars.

Much like a small alignment can make a huge difference in the smile and bite of a patient, subtle changes to your orthodontist SEO can have a huge impact on your website, which can have a huge impact in terms of online visibility and towards your bottom line.

Targeting Specific SEO Features

There are a number of different orthodontist SEO features that need to be addressed in order to properly optimize your website. One of those is internal linking. This is where those links point from one page to another across the web.

Backlinks

Having a solid backlink catalog means improving your authority across the web. That means having other, reputable sources that point back to your website. This can be done through partnership linking agreements but is mostly done through solid content.

Content

Speaking of content, site content is one of the most important elements of orthodontist SEO that there is. Any web page online needs to have content and it needs to be written well. Google will punish a website that has poorly written content, complete with mistakes along the way.

Quality content can be added through webpages or through a blog on your website. Best of all, the content doesn’t have to be written. Good content can encompass things like infographics and videos that can grab the attention of the user without having to inundate them with a wall of text.

Quality content is what can draw a consistent, organic audience to your website on a regular basis. Maybe they aren’t looking to use your service right now, but with consistent, informative, authoritative content, you can turn those users towards your services over time.

Site Speed

Of course, none of that matters if site speed is not optimal. There have been several studies to show that if a website doesn’t load in just a few seconds, visitors will abandon it and move on. So if your website is not loading within 2-3 seconds at most, your user experience will be limited and can damage your site reputation.

Not only that, but Google’s rankings also take site speed into account. So if you do not have a fast loading page, that can hurt your site in the rankings. Take the time to optimize images on your site, making them as small as possible, use advanced cache configuration, and any other methods that can keep your website running as fast as possible.

Mobile Optimization

Maybe the most important aspect of orthodontist SEO and SEO, in general, these days is optimizing for mobile. More and more users are beginning their searches on a mobile device and a huge number of users are visiting those businesses the same day.

If your website is not optimized for mobile, you could be missing out on a huge chunk of the audience. It is arguable that you need to optimized your website to meet mobile standards first and foremost. Have a solid mobile base means that you can draw in the most traffic possible through ease of use.

UX Optimization

Your overall user experience is a huge way to draw in more patients to your orthodontist practice. Making certain that your website meets all orthodontist SEO criteria means that your business will have more referrals and more conversions.

These create the perfect situation for any orthodontist to increase their patient list and bring more money into their practice.

Conclusion

As with any local business out there, presenting your orthodontist website in the best way possible is imperative. That means having the best orthodontist SEO game plan that you can have to keep your site at the top of the search rankings.

Quality orthodontist SEO can increase the value of a typical orthodontic office. This is especially true in areas where there aren’t many orthodontists practicing as it can become possible to dominate the keywords for that location.

This is huge because, when a parent looks for someone to straighten their child’s teeth or they need a cleaning, they can Google your business in short order and bring in more business than ever before for your orthodontist office

6 Unconventional SEO Tips for 2021 (Boost Rankings + Traffic)

Unconventional SEO Blog Cover

SEO can be helpful to businesses throughout the United States. However, it is also one of the least trustworthy businesses out there. Why? Because an SEO is a person who guesses for a living. While those guesses may be educated and based on real-time data, there are times when they are manipulative and selfish.

Another problem with “SEO” as an industry is that it is vulnerable to groupthink, rumor, and innuendo. Since nothing is empirically provable in this industry, and because Google is always tweaking their precise ranking factors, theories and rumors get perpetuated for years, when the tactic may not even work anymore.

That’s why unconventional SEO tips can be exciting and a berth of fresh air. Check out Nolen Walker’s unconventional SEO tactics:

1) Focus More on Brand than Content

While content is certainly important to the SEO game, an unconventional approach is to value brand above content. Why would you do this when content is one of the most important aspects of a sound SEO strategy.

Brand is one of the most valuable marketing tools there is. It can be seen in the biggest companies out there. When thinking of computers, Microsoft and Apple are the names that come to mind. For fast food, it’s McDonald’s.

But a brand is so much more than just a logo and a tagline. Building a brand takes consistency, subtlety, and a distinct message that you want to convey. Most importantly, it means sticking to your color scheme and using secondary marketing to promote your message across your website, business cards, print marketing, etc.

There are far too many companies out there that have no synergy between their logo and the rest of their website. The colors should be complementary and should be present throughout. Secondary marketing is taking aspects of your logo and implementing it throughout the rest of your website.

Establishing your brand is getting your audience to recognize your brand even when they can’t particularly pinpoint why they do. It is with that secondary marketing – that consistency in color, image implementation, and overall delivery of your message and brand – that the most successful brands thrive.

Develop your brand and make it your main focus and it will go from an unconventional SEO tip to a major anchor for your business.

2) Let Quality Services Drive Reviews

Reviews are definitely not an unconventional SEO method. As a matter of fact, having a successful SEO strategy means that you have a litany of positive reviews across several review sites. You can post them on your own site, but being able to refer to them on those review sites is what really makes your website stand out.

More importantly, reviews building brand trust with your target audience. And that level of trust is one of the most valuable things that a brand can have with its consumer base. But like garnering quality reviews, it takes time and quality services.

The single best way to get positive reviews is to deliver positive work each and every time. Don’t be afraid to ask for reviews if you feel you have provided exemplary service because your customers will be more than willing to leave a positive review if you’ve done a good job.

Building up those positive reviews will be one of the pillars of a quality SEO strategy. It may be “unconventional SEO” but really it is just about developing consistency in the quality that your company provides.

Feature those positive reviews proudly, let visiting users see them so that they can be aware of the quality of work that your business delivers. There is no taking shortcuts in the business world and there truly is no shortcut when it comes to getting positive reviews for quality work.

3) Ignore the SEO “Experts”

There are a ton of so-called SEO “experts” out there proclaiming that they have what it takes to put a business at the top of its class for the keywords that it is targeting. But the fact of the matter is that there is only so much real estate online and everyone and their mother is likely practicing the same methods.

Sure, there are definitely tried and true methods for raising your overall search engine ranking, but those same methods being implemented by everyone will level out your results. This means taking a unique approach and trying some unconventional SEO methods.

That isn’t to say that you should ignore everything that has proven to be successful when it comes to SEO. But throwing in some unconventional SEO methods into the mix can give you a unique SEO perspective.

Having that unique approach – so long as it is effective and done consistently – can give you an edge on some competition for some keywords that you are targeting. Any kind of leg up on the competition gives you an edge, an advantage.

While there are a few true professionals out there that can definitely deliver results each and every time, taking a unique and personal approach to your own SEO strategy can help your company stand out not only from an SEO standpoint, but as a business in general.

4) Start a Podcast

While it certainly seems like everyone and their mother has a podcast (spoiler alert: they do), podcasting is proving to be an effective marketing tool and an unconventional SEO method. The thing about it is that SEO does not have the kind of impact that traditional SEO does.

Still, there are more than a few ways that podcasting can help with your SEO strategy. The most direct impact that you can see is if you place a player on your website. Those listening to the podcast on your webpage will stay around longer, helping your bounce rate.

If your podcast has well-written show notes that accompany your episodes, the text side of it can have some impact through traditional SEO. Keep in mind that any SEO benefits felt here are not directly from the podcast but from related content.

Another thing that can help is if you have an easy to remember name for your podcast on iTunes and other podcast directories. When your podcast is easily searchable, it gets your target audience searching for both your podcast and website.

Not only that, podcasting makes for an excellent possible marketing opportunity. The fact is that the podcast advertising market still has not been saturated like other forms of marketing. There is room to target the 18-49 demographic that is so coveted in the marketing world.

When you combine all of these things together, podcasting can be an extremely effective if unconventional SEO method. In any event, it will have very real benefits for your website (and the podcast will benefit from it all, too).

5) Comment on Other People’s YouTube Videos

This unconventional SEO method is not quite as effective as some others, but there are definitely benefits to be had if it is implemented properly.

The strategy works as such: open up YouTube videos for relevant keywords. Commenting on these videos with links to your page, website, or video can help to create unique, organic traffic if done properly.

One thing to keep in mind is that you want to be careful and not overdo it. Should you overdo it on the commenting, it will come across as spam and that will lose credibility in the eyes of not only the creator of the video but other users commenting as well.

Use this practice sparsely and you can get unique, organic additional traffic. This is more of a method for smaller online ventures that need all the exposure that they can get. Don’t put all of your eggs in this basket as it is not meant to have major results.

When implementing with discretion and an eye to avoid being labeled as “spam”, this is just another unconventional SEO method that can add some organic traffic to your numbers and potentially develop some backlinks that could prove valuable to your SEO strategy down the line.

These are all strategies that offer their own unique benefits to your overall search engine rankings and can help make your business and website as unique as possible in a crowded marketplace.

6) Don’t Be Afraid to Experiment

Ultimately, the only thing that matters is how SEO applies to your business. Something that works for many other people, may not work for you. In an industry like SEO, you cannot fear experimentation. If you find that a particular tactic works for you (like not blogging at all) then you shouldn’t start blogging because someone told you to.

The success of your campaign should be measured in dollars. If you are generating quality leads online, continue to do it “your” way as long as it works. The upsells in the SEO industry are ridiculous as companies will try to make you pay for stuff that you don’t actually need.

As a business owner, you may not have the knowledge to begin an SEO experiment, and that’s ok. The key is investing in an SEO company that you actually trust to put you first. They might experiment with certain tactics that have worked for other clients, even if some guy on Twitter thinks it doesn’t work.

Which Industries Need SEO The Most in 2021

Which Industries Need SEO Blog Cover

If you have a website and an online business, there is little to no doubt that you have heard all about SEO at some point. It is preached that SEO is an essential part of any business online and that’s because it is the truth.

SEO is there to help give smaller businesses a fair shot at generating consistent organic traffic through related keywords. Being able to capitalize on a strong SEO game means keeping your business competitive even with the smallest of budgets.

Still, there are companies out there that do not need SEO as much. For these businesses, digital marketing channels like Facebook ads, PPC ads, or organic social media followings can generate more clicks and revenue than even the strongest SEO game.

The thing is that there are definitely some industries that rely more heavily on SEO than others. Understanding which industries need SEO can provide you with the information necessary to ensure that your business, should it fall into that category, meet proper SEO standards.

It is all about return on investment (ROI) for your business. Getting the greatest bang for your buck means finding methods of reaching your target audience without having to break the bank to do so. This is why determining which industries need SEO is so important.

Which Industries Need SEO?

As it stands, there are so many marketing channels available to businesses, both on and offline. This can range from television ads and billboards to more modern methods like interactive video or PPC ads. The point is that there are a ton of different ways out there to spread the word about your business to garner new customers.

But it is important to keep in mind that different industries will get different results from different types of advertising media. Knowing which industries need SEO means determining what kind of product or service that you are offering, where your target audience is spending their time, and a whole other list of factors.

There are industries, however, that are so highly regulated that their methods of advertising are severely limited. Knowning which industries need SEO is so important: it helps to mitigate the limitations put forward on those regulated industries.

Which Industries Need SEO 2020

Home Services

Home services like plumbing, roofing, and HVAC all need SEO to survive. They generate many of their leads through Google’s Local Map Pack and would be unlikely to survive in today’s climate without some sort of optimized online presence. Other examples of home services include water restoration, construction, garage door repair, lawn care, tree trimming, etc.

Lawyers

Law firms need SEO in a highly-competitive field. The reality is that lawyers can be ruthless and that includes their SEO campaigns. As is the case with home service businesses, lawyers will show up on the Local 3-Pack for relevant search queries. The difference in review generation, listing optimization, and website optimization can determine which lawyer generates the most local leads.

Dentists

Like law firms, dental practices tend to go after SEO pretty intently. SEO for dentists is a growing business and many practices have found measured success that would have not been otherwise possible. Building a dental website for SEO is fairly straightforward if you know the basics. With that said, local optimization will be just as important, as it is with home services and local law firms.

Other SEO Industry Options

Low-Competition Industries

If there isn’t a ton of pre-existing competition, the search engine results pages can be ripe for the taking. When it is easy to rank for low-competition keywords that also reflect the intent of what your audience is planning to buy, investing in SEO is definitely something to do.

Understanding which industries need SEO comes down to a variety of factors, but access to keywords is one of the biggest. If you’re in a hyper-local market, you can achieve better rankings through a local SEO effort instead of striving for those national rankings that can be difficult to obtain.

But if you are in a low-competition industry, implanting a strong SEO strategy is an excellent decision to make. It keeps your business at the forefront of those localized searches and makes your business the one that comes up for those relevant Google searches.

Brick and Mortar Businesses

Local SEO is a great way for those geographically restricted businesses to better reach their target audience. Instead of competing for national rankings, sometimes with heavyweights within a given industry, targeting that local audience can be highly beneficial.

Determining which industries need SEO might be a bit of a broad stroke. Think of it like this instead: local businesses definitely need SEO. After all, it is the quickest way into the minds of your target audience as that target audience is localized.

SEO can be a great source for brand new, localized customers and can be beneficial for businesses of all kinds across all industries. If your business is brick and mortar, you don’t need to know which industries need SEO; you definitely will need to.

There are a ton of examples of why local SEO is so essential for those brick and mortars. Maybe you’re a local service company. When toilets overflow and pipes break, people will get onto Google and find the nearest repair service.

Using SEO, your business can be on the first page for those local searches in your given area. That is a major asset because more and more people are performing Google searches for needs like these and choosing from options on the first page of results.

This applies across a number of industries as well. Again, people are getting onto Google to either find a business for a service they haven’t needed before or looking to find more information about a business that they have considered using.

With SEO, you can get into the consciousness of those users as they Google for relevant results. This is a great way of bringing in new, organic traffic to continue building your customer list.

Niche Online Retailers

Of course, determining which industries need SEO can also cover niche online retailers. E-commerce is extremely popular for small businesses and since there is no physical storefront, using digital marketing and SEO can be the driving force when it comes to getting new customers to visit your shop.

Using SEO can be a huge part of that. And since most online stores aren’t these massive entities like Amazon or eBay – where something for everyone is offered – using SEO to attract that niche audience is a must.

Because there is no brick and mortar involved, it becomes less about local SEO and more about finding factors like shareable long-form content that is meant to funnel into purchases. This is what has the biggest impact on the bottom line of these e-commerce shops.

Ultimately, determining which industries need SEO is a good place to start to know if your business needs to be implementing SEO strategies. In any event, it can’t hurt to do so but it can be much more beneficial in some industries as opposed to others.

Those strong SEO strategies can make all the difference for small businesses from those specific industries.