Author Archives: Nolen Walker

How to Become SEO Certified in 2021

How To Become SEO Certified

In 2021, everyone is talking about SEO. Search Engine Optimization has become a significant focus for business owners and marketing agencies alike because it drives actual results. So it’s only natural for people to be curious about how to become SEO certified. 

You may want to optimize your website for more traffic, or you might want to start a little business helping people with their SEO. In either case, you may be at a crossroads. So, where does one begin with learning SEO?

It’s still a relatively new concept, so there aren’t accredited degrees you can get in SEO. However, you may wonder what it means to become SEO certified and how to become SEO certified in the first place. 

In the following post, we will answer all of these questions and share some of the best online certification courses currently available. Of course, you can always get started with Nolen Walker University to be your SEO certification journey with lessons from industry experts in the agency niche. For now, though, let’s begin by answering some basic SEO certification questions. 

SEO Certificate Sample

What Does it Mean to Become SEO Certified?

Does it mean getting some fancy diploma that you can frame and hang in your office? While nothing stops you from doing so, it won’t exactly carry the same weight or prestige as a legit diploma from an accredited school. 

All it means to become SEO certified is that you took an online course, studied the materials, took a test, and passed it. SEO certification varies depending on what program you sign up for, and there is no universal regulation or accreditation system for the certification. 

Private companies offer certifications and can vary in length, subject material, price, and curriculum. Some may not even have exams at the end. 

So what can you do with an SEO certification? While an SEO certification may open many career opportunity doors for you, it will at minimum give you a solid foundation of SEO knowledge that you can then apply for yourself and your clients. 

The good thing about modern SEO certification programs is that many come from experts in the field. Thus, a certification program will teach you how to apply SEO to the actual (or digital if you want to be technical) world and use the methods effectively. 

So while getting an SEO certification won’t win you a cap and gown, it will provide you with something more valuable: practical knowledge of a skill-set that is in very high demand right now. So now here are some of the best SEO certification programs available today:

HubSpot Academy

The nice thing about HubSpot Academy is that they segment their topics very neatly. So if you are a complete newb at SEO, this would be a great option because HubSpot Academy won’t overwhelm you with a bloated single course. 

Instead, the constituent parts of SEO are broken down into different course batteries so you can take them at your own pace. HubSpot does an excellent job of dissecting SEO so that you can focus on it in a segmented manner.

For instance, they have separate certification courses for inbound marketing, content marketing, and web design. The only downside with HubSpot Academy is that they don’t have a specific SEO course. So while it would be great for someone with little to no SEO knowledge, it might not be a great benefit for someone who is intermediate with SEO.

In a Nutshell:

  • The courses are free
  • Breaks down digital marketing tactics into segmented courses
  • Great for anyone just starting with SEO

Moz SEO Essentials Certificate

The Moz SEO, Essential Certificate program is another online course that would be great for SEO neophytes. Over six instructor-led hours, you will learn SEO basics, like keyword research and link building. 

The Moz SEO Essentials Certificate program is a 6-part course. Each of the six parts focuses on a single area of basic SEO to be too overwhelming for beginners. There are also five exams to go through to get your certificate. 

The good thing about the Moz SEO Essentials Certificate program is that you can learn SEO basics rather quickly. Some people complete the course in a day. The not-so-good news is that it doesn’t cover any advanced topics like SEO auditing or optimal site architecture. It’s also not free. The course will cost you almost $600. 

In a Nutshell:

  • Another good course for SEO beginners
  • Instructor-guided courses
  • You can learn the basics of SEO relatively quickly

Google Digital Garage

Who better to learn SEO than the people behind the search engine that gets used more than any other search engine in the world? So when most people are talking about Search Engine Optimization, they are specifically talking about Google Search Engine Optimization. 

So what else makes the Google Digital Garage a good choice for SEO certification? First, they don’t just focus on SEO but also on the periphery subjects that affect SEO. For instance, in the Google Digital Garage, you can learn about things like User Experience (UX), content marketing, and even Pay Per Click Advertising. 

Overall this is a fantastic course because it goes through the basics and the technical aspects of SEO. During the course, you will learn skills that you can apply to yourself or your clients. The best part about all of it is that the course is free!

In a Nutshell:

  • It covers indirect SEO topics that you will eventually need to know
  • Great for SEO beginners and intermediates
  • It’s free

Nolen Walker University

For students looking to learn from top industry experts, NWU provides the most extensive training available. With applicable SEO techniques from agency professionals who use them every day, the knowledge obtained from these over-the-shoulder courses is unmatched by other platforms.

In addition, NWU expands beyond technical SEO concepts and delves into the process of creating a million-dollar marketing agency. Having SEO skills is imperative, and the course teaches you every craft imaginable, but applying these skills as a business model gets messy for many aspiring SEO professionals. NWU simplifies the process for consumption.

NWU also provides non-course material that keeps students engaged and helps motivate them to apply their education. For example, members gain access to hundreds of exclusive videos, podcasts, and real-time sales calls from Nolen Walker himself. It’s not often that the top agency owner in the United States shares such restricted information. However, NWU presents a blueprint for anyone looking to make a living in SEO.

In a Nutshell:

  • It covers every SEO craft along with agency sales, and operation
  • Provides exclusive non-course material to keep students engaged
  • Offers a reputable certification to students who pass challenging exams

The Good and Bad of SEO Certification

There are two sides to every coin – SEO certification courses are no exception. There are pros and cons to putting the time (and possibly money) into getting certified.

First, the good stuff:

  • You get to learn SEO in a structured manner instead of piece together knowledge from blogs and forum posts. 
  • Many online SEO certification programs come from SEO experts who have excelled in the field.
  • You learn skills that you can apply for yourself and your clients.

Now the not-so-good:

  • These types of certifications do not come from accredited institutions, so while they might provide a boost to your resume, don’t expect them to land you any jobs in and of themselves.
  • A certification only means that you took a course and passed exams. Real-world SEO skills will require practice and experience that a certificate cannot replicate.

The Bottom Line for SEO Certifications in 2021

With more businesses transitioning to the online world, the demand for skilled SEO work is higher than ever before. In addition, more people are looking to work remotely, which SEO allows for more than other types of jobs. Still, learning SEO from free blog posts and forums doesn’t translate to advanced knowledge and can limit job opportunities and performance.

Achieving a certification from a structured course can give aspiring SEO’s the confidence they need to improve their client’s performance and advance their career. The great thing about certificates is downloading the PDF and attaching it to your resume or promotional materials for your business. If nothing else, earning a certificate will boost confidence and help aspiring SEO pros find their niche and apply proven methods for success.

Posted: | Updated: Aug 11, 2021 | Categories: SEO Training

Best (Free + Paid) SEO Training Courses Online

Best SEO Training Online

By now, you have probably heard about how important SEO is to any business in the digital age. SEO is how your website gets seen, generates leads, and earns you more money. But there is only so much you can learn about SEO by watching videos and reading articles. 

In the following article, we will tell you about some of the resources available to you right now. These are online SEO courses and certifications that will teach you the ins and outs of SEO. But, first, let’s take a look at the list.

1) Nolen Walker University

You might call it a shameless plug, but Nolen Walker University presents the best value for individuals looking to expand their SEO knowledge in 2021. With dozens of paid and free courses, NWU helps people learn agency-level strategies, practices, and methods that improve performance, convert sales, and boost reputation. 

Perhaps most impressively, NWU teaches courses with instructors who currently work for an SEO agency so they can share real-world, real-time expertise for people who want to make their imprint on the industry. From over-the-shoulder videos to detailed screen-shares, NWU courses educate their users like no other platform.

In addition to learning the gritty SEO strategies to maximize performance, students will also learn how to sell their SEO services, retain clients, and operate a full-scale digital marketing agency in 2021. With courses from one of the top SEO salespeople globally, Nolen Walker, students will gain knowledge not previously accessible to the public. NWU’s pricing is membership-style, so students can pay a monthly fee to gain access to the following:

  • Access to the premium course library of NWU content
  • Course syllabi and white papers to help students follow along
  • Access to the exclusive Facebook Group where students can speak directly with agency professionals
  • Access to exclusive, non-course content, including podcasts, real-time sales calls, and premium-level sales scripts
  • Chance to earn certification after passing course exams

2) The SEO Playbook

First on our list of the best SEO training online is the SEO Playbook. The SEO Playbook is an excellent option if you already have a decent amount of SEO knowledge but need to know how to better implement it in real-life settings. 

The most remarkable thing about the SEO Playbook is that you get access to many “over the shoulder” videos wherein you can see the creator of the course, Robbie Richards, puts his teachings into action. You can sit with Robbie as he conducts a technical SEO audit to improve site performance for a client.

You will also get to see what it takes firsthand to set up the holy grail of SEO plans: the all-important keyword research list. The SEO Playbook is an excellent option if you prefer hands-on learning and want to practice some of the SEO tactics you have learned on paper. You can expect to pay nearly $500 for the SEO Playbook, but here are some of the significant advantages it comes with:

  • Access to the ever-growing library of SEO Playbook content
  • Over 50 steb-by-step SEO guide documents
  • Access to the exclusive Slack community where you will be able to speak directly with Robbie Richards and other marketing professionals
  • Over 100 “over the shoulder” training videos

3) MarketMotive

MarketMotive is an SEO certification course that provides training, exams, and ultimately a MarketMotive certification. MM is an excellent option for anyone looking to test themselves on SEO’s more advanced aspects. Still, it makes our list of the best SEO training online courses because it still has something to offer beginners and intermediates. 

While not the best course to take if you are looking to train other people and delegate SEO work, MarketMotive was designed to give individuals the knowledge to boost their rankings in the here and now. Market Motive costs $300, and you will have access to all the materials for 180 days. During that time you can enjoy:

  • A comprehensive intro to the basics of SEO
  • An introductory course to the best website architecture practices
  • A breakdown of competitive SEO analysis
  • SEO workbooks
  • 25+ hours of online SEO training

4) Yoast Academy

If you have ever worked with WordPress, then you are probably already familiar with Yoast. They make one of the most robust and helpful SEO plugins on the platform. They also have made their in-depth SEO knowledge available to the public in the Yoast academy. 

The Yoast Academy goes in-depth with multiple of the most important aspects of SEO in the free version. In addition, the free version teaches you how to use the Yoast plugin like a pro, gives you a crash course on content writing, and goes into detail with SEO site structuring. 

There is also a paid version of the academy that covers pretty much every topic you will need to become an SEO master. From content marketing to technical SEO, the paid version, which can cost up to $700, teaches you what you need to know to optimize your site and other people’s sites. Some of the perks of the Yoast Academy include:

  • Training by some of the sharpest minds in SEO
  • Hands-on training for mastering the Yoast plugin
  • Great for anyone who is already or intends to work on WordPress
  • Multiple courses to choose from

5) SEMRush Academy

SEMrush Academy is a lot like the Yoast Academy in the sense that it too emphasizes teaching you how to use SEMrush tools. However, despite the promotional aspects of this course, it does offer excellent practical SEO training. 

SEMrush is a trusted name in SEO, so people gravitate to it naturally. But perhaps the best thing about SEMrush Academy is that it’s free! SEO experts lay out the courses, and it’s simple enough for beginners to comprehend.

While it doesn’t go as in-depth with things off-site SEO and technical SEO, it will provide you with a solid foundation to build that knowledge. Some of the benefits of SEMrush include:

  • Courses in pay-per-click marketing
  • Courses in content marketing
  • Basic SEO principles
  • Did we mention it was free?

6) HubSpot SEO Crash Course

Not everyone needs in-depth SEO training. Not everyone has a lot of money to pay for SEO training, either. That doesn’t mean you can’t get the best SEO training online, though. Case in point: HubSpot SEO Crash Course. HubSpot was designed for busy people who need to get the basics of SEO down in plain English.

The course lasts only five days and consists of emailed materials. You read the materials at your own pace, and they are all pretty straightforward. Again, the course isn’t for experts; but if you want a quick and painless crash course to stay knowledgeable on the subject, this is an excellent option for you. Plus, you won’t have to pay a dime for HubSpot’s SEO Crash course. That’s right; it’s free. Here are some of the other great things about it:

  • It teaches you the basics of off-site SEO
  • It helps you pick the right keywords for your website
  • It covers the basics of how websites get indexed
  • It goes in-depth with link-building

7) Gotch SEO Academy

Last on our list is an excellent course for effectively implementing a white hat SEO strategy. The Gotch Academy is a must for anyone who wants to emphasize organic SEO tactics. While it is a bit of an investment at about $1,000, it will teach you skills that you can use to build a sustainable and fruitful SEO strategy, such as:

  • Link building
  • Content marketing
  • Keyword application
  • The best User Experience practices

The above list features courses for all levels of SEO skills. There are also courses to fit any budget. If you’d like to enroll in Nolen Walker University, contact us today. Nolen Walker provides both free and paid SEO courses online, where beginners and experts can improve their SEO knowledge and advance their expertise in the industry.

Posted: | Updated: Aug 5, 2021 | Categories: SEO Training

7 Innovative Electrician Marketing Ideas for 2021

Electrician Marketing Cover

As an electrician, you provide an essential service. Still, many electricians compete for the same customers. So you must ask yourself one crucial question: Is your business getting noticed? If not, electrician marketing ideas can change the course of your business.

Digital marketing becomes so crucial for your business. An effective digital marketing strategy will help get your business noticed in a virtual sea of electricians offering the same services as you. 

The challenge is, therefore, launching an effective digital marketing campaign. To that end, we offer this list of electrician marketing ideas tailored to the trade.

1) Unions and Local Trade Organizations 

Getting backlinks to your website is one of the fastest ways to establish it as an authority. Backlinks are one of the top factors that determine which sites Google will index on relevant searches. But backlinks can be hard to come by. Fortunately, as an electrician, you have ins with your union and local trade organizations. Please become a member and request platforms list your site in their directory.

2) Content Marketing 

Content marketing can be especially useful for electricians. That’s because homeowners often perform searches to learn more about their electrical systems. So ask yourself: will they find your website if they want to know how to repair a blown fuse? Content marketing allows you to share your industry knowledge and become an authority that people will trust when they are ready to hire an electrician. Blogs and video content are some of the most effective types of modern digital marketing. Post blog and video content that helps home and business owners navigate some common electrical problems. 

3) Local SEO

Electrical work is very much local work. Your business needs to get noticed by people in your city, town, province, village, hamlet, holler, or wherever it operates. There are plenty of ways to enhance your local SEO, but establishing a good Google My Business profile is one of the most important. Doing so is one of the easiest ways to make it into the Google local three-pack. And the local three-pack account for nearly half of all search clicks. And while setting up your GMB profile may not be a tip that pertains to electricians specifically, it is nonetheless crucial. Make sure you claim your business, fill out the profile as much as you can, that your business name is consistent across all digital platforms, include all the areas you service, and provide a detailed and alluring description of your business. Also, these days, it doesn’t hurt to mention any precautions your business is taking to prevent the spread of the COVID-19 virus.

4) Virtual Consultations

Lots of contractors are getting their name out there by providing virtual consultations. Going virtual is a great marketing strategy if you are an electrician because many people are wary about having people in their homes. As long as you have Zoom, Skype, or are familiar with Google Hangouts, you can quickly provide this service. But don’t forget to let people know about it. Announce that you offer virtual electrical consultations on your website, your social media pages, your GMB profile, your Yelp profile, and your business cards. 

5) Pay Per Click

Pay Per Click advertising is the right solution for electricians who are more or less running the entire show. You may not have a lot of time to devote to organic digital marketing strategies as they are quite frankly, time-consuming. Pay-per-click ads represent a relatively quick and straightforward solution to get your website seen by more people and get more potential leads further into the sales funnel. Pay per click ads accounts for 41% of click-through traffic on SERPs. Plus, the results are almost instantaneous. While you still need to be sure that you have informative and compelling content on your landing pages, pay per click ads can get the ball rolling for you with minimal effort. 

6) Contact Form Plugins

Digital contact forms are a vital part of the sales funnel. They provide potential customers the opportunity to set up service appointments or get the information they need easily. On your end, they can provide you with valuable market research and help generate a lead list. You can even use the information you garner (keep in mind that the data is provided willingly by the potential customer) to create an email list. Digital contact forms can be tricky, but there are some great plugins that you can use to create effective, custom contact forms quickly. WPForms, Jetpack, and Conversational Forms are some of the best plugins to use if you have a WordPress site. 

7) Email Marketing

Maintenance is a big part of electrical work, and it can be a huge “in” in terms of digital marketing. You can use an email marketing campaign to reach out to customers about service reminders and maintenance schedules. Email marketing can be beneficial because it makes the sales process that much easier for the client when they see your business name right in their inbox. A couple of things to keep in mind with regards email marketing though:

  • According to research, people are more likely to open your emails sent between 4 pm and 8 pm
  • Email campaigns that utilize segmented emails have a better open rate than ones that don’t

Gain the Advantage

These are some of the best electrician marketing ideas you are likely to hear in 2021. But if you would rather leave your marketing strategy in the hands of professionals, we are here. At Nolen Walker, we specialize in helping electricians gain the marketing edge they need to grow their business. Talk to us about your electrical business today. 

7 Appealing Design Elements of the Best Veterinary Websites

Veterinary Websites (Blog Cover)

As a veterinarian, your job is to help animals. But how can you help any animals if their owners can’t find you? If you seem to have few patients walk through your doors, the problem may be with your website. A lot of veterinarians overlook the importance of an attractive and functional website. But in the digital age, your online presence can make or break your business. That’s because an astounding 97% of consumers use the internet to research local businesses and services – this includes veterinary offices. 

It may seem counterintuitive but in order to help as many animals as you can, you need to focus on digital marketing – namely, your website design. Your website should be inviting, easy to navigate, and have all the information your patients (and potential patients) may need to make their animals well and keep them healthy. 

In the following guide, we will be going over the most important design elements that veterinary websites absolutely need to utilize.

1) Pet Insurance

A growing number of Americans are investing in pet insurance. With nearly 70 billion dollars being spent on pet medical bills in the United States annually, pet owners and employers are wising up. More and more companies are offering pet insurance to employees as part of their benefits packages. So what does this have to do with your website? When a pet owner visits your site, they should be able to find out whether you accept their pet insurance. Be sure to have a page or section of your website that lists all the pet insurance plans you accept.

2) Practice Photos

We all love our pets. And as pet owners, we need to feel comfortable with the veterinarians we bring our furry friends to because they can’t speak or choose for themselves. Some high-quality photos of yourself with some animals you have treated, happy patients, and your smiling staff will go a long way in instilling trust in potential patients.

3) Exceptional User Experience

While this design element isn’t exclusive to veterinary websites, it is still very important. The fact is that every website, including yours, needs to be responsive. It has to load fast, be easily navigable, and be accessible across all platforms. Invest in a UX designer to help you with your site. Things like first contentful paint, mobile device access (being able to easily navigate your website from a smartphone or tablet), and flat architectural site design are some points of emphasis you should discuss with your UX designer.

4) Essential Pages

There are a few pages that every veterinarian should have on their website: an about page, a contact page, and a services page. The about page should be written to convey what it is that makes you stand out among other vets in the areas. This is a good opportunity to list your credentials, certifications, education, and areas of expertise and to tell patients about your bond with animals. The contact page should have all the necessary info like office hours, email address, phone number, physical address, and any other contact information. The contact page should have links that enable a visitor to send an email or make a phone call with a single click (if they are on a mobile device). You may also want to install a message reception system where people can simply type in a message right on your website without having to send an email. And your services page should provide a clear list of all the medical services you provide (check-ups, x-rays, vaccination shots, emergency care, etc.).

5) A Blog

One interesting phenomenon that is occurring among pet owners is that more and more, they are turning to the internet for help concerning their pets. In a recent study, it was revealed that 70% of participants (pet owners) have used the internet to research information about pet health. In fact, many pet owners take to the internet first before they consult vets, general practitioners, or even friends and family. So in order to capitalize on this trend, you may want to start a blog that focuses on pet health topics. This will draw a ton of traffic to your site form concerned pet owners seeking your specialized knowledge.

6) Local SEO

SEO stands for search engine optimization. It is a method of getting your website noticed and ranked on internet searches. But as a veterinarian, you are probably focusing on your local market. So your website should emphasize local SEO. Localized keywords (a good example would be something like “veterinarians near me”) are a good place to start. But schema markup, geo-location functions, and review management are also helpful local SEO tools that will bolster your click-through traffic. 

7) Patient Reviews

While your business should be claimed on all relevant third-party review websites like Yelp and Google My Business, you should incorporate patient testimonials on your own website as well. Patient testimonials go a long way toward instilling trust in the minds of potential patients. In fact, 84% of people surveyed in a poll run by Inc reported that they trust online reviews as much as referrals from their friends and family. Having a healthy amount of reviews readily available for visitors to read on your website will not only make your website look more attractive but draw in new patients as well.

Digital Marketing for Veterinarians

So what makes us qualified to talk about the most appealing design elements of veterinary websites? Here at Nolan Walker, we specialize in digital marketing for veterinarians. The veterinary industry is one we have a lot of experience with. We have helped hundreds of veterinarians all around the country implement effective digital marketing strategies and expand their practice – and we can surely do the same for you. We know what goes into effective marketing for veterinary practices so put our team to work for you right now!

Posted: | Updated: Aug 10, 2020 | Categories: Design

Crawl Budget: How Does it Impact SEO in 2020?

Crawl Budget (Blog Cover)

Google is always looking for ways to improve its service. One way they have done this is by introducing the concept and practice of the Googlebot. The Googlebot essentially looks at millions of websites when someone enters a search query. This is how Google is able to turn up relevant results for the searches we perform every day. But Googlebot is not omnipresent. Believe it or not, Google has limited resources. 

And that is why crawl budgets exist. So what is a crawl budget anyway? A crawl budget refers to the number of pages or documents on your website that the Googlebot will crawl and potentially index on SERPs. If your site is given a high crawl budget, the Googlebot will spend more time and resources looking for relevant content on your website. If your site has a low crawl budget, the Googlebot won’t allot as many resources towards indexing your pages.

How Does Google Determine your Crawl Budget?

The concept of crawl budget first came around in 2017 when Google laid out the Googlebot protocol. When they did this, they also explained how they determine the crawl budget of any given website. There are basically 2 factors that will determine your crawl budget. 

1 – How much traffic your website can handle. If Google determines that your server will be hampered by frequent crawling by the Googlebot, it will assign your site a lower crawl budget. This is referred to as the Crawl Rate Limit.

2 – How popular your website is. The number of external links pointing to your website, how often the content is updated and how much it is frequented by web surfers all play a part of how popular your website is. This is referred to as Crawl Demand

Google takes Crawl Rate limit and Crawl Demand into account when determining your site’s crawl budget. Again, it is important to keep in mind that the motivation behind crawl budget and many of the other components of the Google search engine is to improve the user experience. And in most cases, improving the user experience means pulling up the most relevant and helpful web pages possible. 

They want to be able to pull up search results from the sites likely to have the most reliable (or popular) websites. So they allot more of a crawl budget to authoritative websites. They also don’t want to waste any resources on websites that can’t connect or handle the traffic. These are the basic principles of Crawl Rate Limit and Crawl Demand.

When Should you Worry About Crawl Budget

So obviously, you want as high a crawl budget as possible. The higher your crawl budget, the more pages on your website that Google can scan and potentially pull up on search queries. But at what point do you need to be concerned with what your crawl budget actually is? Luckily, most small websites don’t ever have to even worry about crawl budget. 

Google does a great job of scanning and indexing sites very quickly – so long as they are under around 10,000 pages. If your website has a pretty basic homepage, about page, contact page, service page, blog section structure (let’s say around 20-50 pages) the Googlebot can quickly index any of your pages.

When you need to start thinking about your crawl budget is when you have around 10,000 unique pages on your site. These are usually sites that have lots of different product pages, user-generated content pages, and location-specific pages.

So for those of you do have large websites like the ones we just mentioned and are feeling a bit hot under the collar right now, don’t panic. We are going to explain how your crawl budget affects SEO.

Crawl Budget and SEO

As you may be able to imagine by now, your crawl budget can affect your site’s SEO in a number of ways. To understand the effect that crawl budget can have on your search engine optimization, take a look at some of the most important links between these two concepts:

  • Load SpeedLoad speed will have a significant impact on your SEO. If the Googlebot can’t scan your pages quickly because your website’s load speeds are slow, simply put; it will not index your pages. At least, it is less likely that it will index your pages. Things like first contentful paint and first meaningful paint are also aspects that can affect your crawl budget. Your site’s load speeds therefore become integral to SEO.
  • Fresh Content – You may already understand the value of updating your website’s content and posting new content. But having fresh content also affects your site’s crawl budget. If Google detects that your site hasn’t been touched (part of the Crawl Demand criteria that focuses on popularity) for a long time, it will not waste crawls on it. Posting new content and updating old content also becomes very important to SEO in this regard.
  • Linking – Getting back links for as many of your website’s pages as possible is always a good thing – but especially for raising your crawl budget. External links are signals to Google that your website has something to offer. Likewise, making sure that you don’t have any orphan pages (pages that don’t have any internal links leading to them) is another good way to make the most of your crawl budget because it is harder for the Googlebot to find orphan pages.

Improving in the above-mentioned areas of website design are the most effective ways to increase your crawl budget. And if you would like to know your current crawl budget, Google makes this information readily available for any webmaster. 

Increase Crawl Budget and Improve SEO

It can be difficult to increase your crawl budget on your own. But here at Nolen Walker, we offer a thoughtful and comprehensive list of services aimed at all-around website performance. We can help increase your crawl budget for the benefit of SEO so contact us today.

Posted: | Updated: Jul 7, 2020 | Categories: Technical SEO

What is First Contentful Paint and How Does it Impact SEO?

First Contentful Paint (Blog Cover)

Google has been in a ceaseless war with shoddy UX for over a decade now. User experience means pretty much everything to Google, and they have the resources to throw at it. And since Google’s job is to organize and display what the internet has to offer, their crosshairs may be pointed at your site. In the past, we have talked a lot about the different factors that affect Search Engine Optimization and Google ranking. So today we want to continue that discussion by explaining something called first contentful paint. And in explaining first contentful paint, it would help to familiarize and refresh our memory as to what user experience is.

First Contentful Paint and User Experience

First contentful paint is an important aspect of user experience. First contentful paint has to do with the loading speed of your website. When someone types your URL into their address bar or clicks on your link from a search engine or other source, the first contentful paint is the first element of your website that begins to render on their monitor. Usually, first contentful paint is your website’s header or top navigational menu. 

This is the first thing that people see when loading your website and it lets them know that the content that they came in search for is on the way and will render soon. You may be starting to see what first contentful paint and user experience have to do with one another. When your site loads fast – when the first contentful paint shows up quickly and in turn, renders first meaningful paint quickly – Google considers that part of good user experience. When people have to wait multiple seconds for your website to start showing signs of life, Google considers that you guessed it, part of bad user experience. 

The New Era of Google Ranking

We are living in a significant era as far as digital marketing and SEO are concerned. On Thursday, May 28, 2020, Google announced that they would be using a set of metrics called “Core Web Vitals” to incorporate into their ranking algorithm. Core Web Vitals are criteria that judge websites based on user experience. This includes “load time, interactivity, and the stability of content” as Google puts it. And while these changes are not set to roll out until 2021, smart marketers will begin to adapt right now so that they are ready to rank when Google officially makes this change.

In essence, though, Google will now be looking at SEO and the overall user experience when ranking websites. That means that first contentful paint is going to be a huge decider on how high your website gets placed on Search Engine Results Pages. 

This represents a shift toward more “human-centric” metrics that Google is using to rank websites. You can probably see how this is going to have an effect on the current standards or Search Engine Optimization.

What FCP this Means for SEO

Before you throw out all your SEO textbooks, understand that current SEO practices are still very much valid. As Common Places Interactive lays out in their article, SEO is still going to be the first signifier to the Google bots. In other words, just because Google is getting more UX and human-oriented, doesn’t mean that they are going to start using humans to comb through the millions of search engine hits it pulls up on a single query.

In short, this means that computers are still going to be used to index your website, and what do these computers use to index? That’s right, SEO signals. In 2021 the process of Google rankings is going to go something like this:

  • A search is made using keywords
  • The Google algorithm will scour the internet in search of those keywords and relevant data
  • Google will then comb the sites based on Core Web Vitals and other metrics
  • Google will display results based on the relevancy of SEO and Core Web Vitals

So as you can see, SEO is still very much part of the game. As things stand now, it looks like SEO will still be the initial signifier for the Google algorithm. The results that are indexed in this initial search will then be further scrutinized using Core Web Vitals.

Going Forward With FCP

While this may sound like a bit of frustrating news to a lot of webmasters out there, it should nonetheless come as no surprise. Google’s job since its inception has essentially been to improve the way their system provides relevant content to its users. One just needs to take a look at Google’s update timeline to see how much effort the company has put into improving its search engine. It’s obvious to see that Google is an ever-changing machine. So not only should this latest update come as no surprise to you; you should also expect more changes very soon. 

But don’t stress out. There are some very helpful tools out there that you can use for free to improve the speed of your first contentful paint. Google itself launched Lighthouse in 2008 which lets developers test their website loading speed and see how it loads as visitors experience it. Lighthouse will essentially audit your page based on SEO and UX and let you know where and how you can improve.

Adapting to SEO’s Evolution

If you haven’t figured it out by now, it really pays to be adaptive when it comes to digital marketing. The value that Google has placed on first contentful paint and UX, in general, is just another shift that the company has made to keep developers honest and to keep their own users happy. It was preceded by past changes and it will be succeeded by future ones. 

Here at Nolen Walker, our job is to help you be adaptive in the ever-changing digital market. With our tools and guidance, you can stay on top of the latest changes in search engine algorithms. 

Posted: | Updated: Jul 1, 2020 | Categories: Design

Top 46 Best SEO Keywords for Churches

Church SEO Keywords Cover

What are Church SEO Keywords?

Chruch SEO keywords, sometimes known as church marketing keywords, are common terms or phrases that users search for on Google. When enough people search for the same term or phrase it becomes known as a keyword. You can measure the volume of these terms through tools like MOZ Keyword Explorer and SEMRush. Some keywords are more competitive than others, and therefore more difficult to rank for.

Why Keywords Matter for Church Marketing

Church SEO keywords can work wonders for the growth of your congregation. SEO is a modern tool that a lot of preachers, ministers, pastors, and clerical organizations have been a bit slow to adopt. But no matter how you prefer to do things it is an undeniable fact that SEO and digital marketing, in general, are becoming essential to congregation growth. Church Leadership lays it out in plain English. There are 4,000 churches that close their doors every year and only 1,000 that take their place. And one of the things that churches that close down fail to do is utilize digital marketing.

The churches that are thriving are those that are adopting modern outreach methods. One of the most important of these techniques is SEO for churches and digital marketing. SEO (search engine optimization) is what makes your website visible to people who search on Google and other search engines. 

And more and more people are relying on online search results to help them find local services – including church services. It is estimated that Google alone gets 30,000 search queries a month that are related to local churches, church services, and even online church services. And that number is expected to grow as the digital age marches on with ever-increasing vigor.

So how can you leverage this trend to reach more people and expand your congregation? One of the most effective and essential SEO tools are SEO keywords. Here at Nolen Walker, we have taken the liberty of researching and listing the best church SEO keywords. We offer digital marketing and SEO services for a wide variety of niches including churches and religious organizations. Take a look at this definitive list of the best church SEO keywords that you could be using to grow your church right now.

Church SEO Keywords

  1. church near me
  2. church near me now
  3. church near me open now
  4. church near me catholic
  5. church near me Christian
  6. churches near me
  7. churches near me now
  8. best churches near me
  9. contemporary christian churches near me
  10. church services near me
  11. find a church
  12. protestant churches near me
  13. christian churches near me
  14. evangelical church near me
  15. bible based church
  16. protestant church near me
  17. church near me hours
  18. open churches near me
  19. american church near me
  20. cool churches near me
  21. christian church near me
  22. best church near me
  23. good churches near me
  24. church service near me
  25. contemporary church near me
  26. bible churches near me
  27. new churches near me
  28. community church near me
  29. late church services near me
  30. churches near here
  31. baptist church near me
  32. non denominational church near me
  33. contemporary church services near me
  34. church open near me
  35. house churches near me
  36. churches in my area
  37. born again church near me
  38. churches near my location
  39. small churches near me
  40. modern churches near me
  41. churches near me with evening services
  42. bible based church near me
  43. local churches
  44. evangelical churches near me
  45. black churches near me
  46. catholic church near me

Making Sense of Church Marketing Keyword Terms

As you can see, there are some church SEO keywords that are used a lot more often than others. And what you should also take note of is that most of these keywords end with “near me.” Churches are a local service so naturally, people want to find a church they love that is close to where they live.

Another reason the “near me” tag is so widely used is because people who travel for work often look for church services to attend while they are on the road. So you must include keywords like this in the copy of your church’s website. Utilize longform keywords that include a “city, state” tag at the end to specify your church’s location as well. Using the above keywords will get more eyes on your church and more people through your doors.

How Nolen Walker Can Help Optimize Your Congregation

At Nolen Walker, our digital marketing services are among the best in the United States. We have over 250 clients who trust us to expand their online presence and help them generate clicks through organic search results. Our methods are tested and proven, and we are always on the hunt for new information. Not only do we help organizations optimize on traditional organic search results, but also on the Local Map 3-Pack. For phrases like “churches near me” the Map Pack can be very effective.

Call Nolen Walker at 866-356-8198 to Learn More about SEO

Posted: | Updated: Jun 7, 2021 | Categories: SEO

The #1 Escape Room SEO Guide (2021 Edition)

Escape Room SEO Guide Cover

What is Escape Room SEO?

Escape Room SEO is the process of ranking your web properties for on Google for relevant keywords with the intention of acquiring more customers through online channels. SEO can be applied to your main website but also to your social media profiles and business listings, especially Google My Business. SEO differs from PPC (Google Ads) in that it costs nothing to rank organically.

The Growing Trend of Escape Rooms

Escape rooms are popping up everywhere you go now and it’s easy to see why. Escape rooms offer a wide array of opportunities to come together and bond. This means that whether you are looking for a fun night out on the town with your friends or need a unique bonding exercise for your corporate event, an escape room can provide the perfect forum. 

The idea of escape rooms is fresh and people are flocking to them right now. There are all kinds of themes and interactive experiences to choose from and proprietors are getting more and more clever about it. But if you run an escape room, there is no amount of creativity or cleverness that will cover for your lack of online presence – namely SEO. SEO can drive traffic to your escape room’s webpage and once patrons are there, they are that much more likely to make a booking.

Is SEO Common for Escape Room Businesses?

in a survey conducted by SEO Orb, it was found that more than half of all escape room owners operating in the United States reported that 80% or more of their bookings were made online. 

To tap into the ease of online booking, you need compelling, organic, and effective SEO. In today’s post, we are going to be discussing methods that you can employ to enhance your escape room SEO organically. If at any time, you have questions about how you can implement SEO to grow your business, you can reach out to us here at Nolen Walker. Our team of marketing professionals focus on industries like escape rooms, so we are better equipped to help you tackle the unique challenges you face as an escape room owner. But to begin with, let’s discuss the basics of escape room SEO.

A Crash Course in Escape Room SEO

Escape room SEO is all about getting your escape room noticed by as many people as possible. And in this industry, you need all the help you can get. As recently as 2 years ago, more than half of all escape room owners expected to expand their business and add more rooms. This means that the market is becoming saturated. Escape Room SEO affords you the ability to stand out above the jostling crowd by helping you rank higher on Google searches.

When your website appears near the top of the list of a Search Engine Results Page (SERP), people will be more likely to click on your website. Studies constantly show that the amount of clicks that websites get when they are on just the 2nd page of a Google search is close to zero. Escape room SEO will make sure you don’t get lost in no-man’s land. 

By using analytic data of search trends, composing original and useful content, leveraging media, and engaging with your clientele, you can create an SEO friendly webpage that more people will see.

SEO will get your webpage noticed and approved by Google which means higher ranking. Those are the basics of escape room SEO.

Escape Room Keywords

Some top escape room keywords include:

escape room near me
escape room near me groupon
escape room near me for kids
escape room near me prices
escape room near me nj
escape rooms near me
groupon escape room near me
best escape rooms near me
escape room deals near me
escape room locations near me
cheap escape rooms near me
escape rooms near me cheap
escape room prices near me
room escape near me
escape rooms near me groupon
scary escape rooms near me
best escape room near me
mystery rooms near me
2 person escape room near me
escape room for two near me
escape room groupon
escape room coupon code
escape room coupons
panic room near me
scary escape room near me
escape room price
escape room prices
groupon escape room
escape games near me
escape room coupon
escape room locations
escape room rooms
scary escape room nyc
best escape rooms in usa
escape room price near me
escape room 60 promo code
escape room coupons near me
escape room promo code
escape the room promo code
horror themed escape rooms near me
best escape rooms in the world
escape the room near me
cheap escape room near me
escape rooms for kids near me

SEO Outline for Escape Room Businesses

The problem that many escape room owners have is that they don’t know where to begin with escape room SEO. After all, you probably didn’t get into the escape room game because you have a passion for marketing. But that is where we can help. There are some basic steps that you can take right now to help you improve your ranking. Some of these steps include:

Set up your Google My Business Profile

Google My Business Profiles are what show up when people perform extremely common searches like “escape rooms near me.” So having a GMB profile is the first step you should take. Some things you will want to keep in mind when setting up your GMB profile are using good pictures of your business, posting your full phone number often, including reviews from patrons and including a thoughtful and descriptive blurb about your escape room.

Keyword Research

One of the ways that Google pulls up and ranks websites for SERP’s is by keywords. Google is always trying to provide relevant search results for its users and keywords are one way it does this. Google Analytics provides a wealth of helpful resources for researching hot keywords related to your business. Implement these keywords and variations of them in your website content. You can also use longtail keywords which are popular keywords followed by your city and state name to show up in more local searches. For example, if you operate your escape room in Austin, Texas, you might use the longtail keyword of “escape room in Austin, Texas. 

On-Page Content

There are certain ways to tweak your on-page content so that it ranks better on Google. Pictures are great to have on your website but if there is no alternative text or captions, Google will not know how to categorize them. Having a descriptive caption is imperative for pictures. Framing your content in a table or list will also help you rank higher. For example, you can have a “what is an escape room” page on your website in which you answer this question in curt but concise detail as a bulleted list.

A bit of a side-note regarding keywords: be exact. Google doesn’t like to guess so if you choose a hot keyword relating to escape rooms, try to use it exactly as it appears on Google searches. For example, if what is trending is “fun escape rooms” try not to saturate your content with the term “escape rooms that are fun.”

Doing the Work

There is a lot to consider when it comes to escape room SEO. It can be a lot of work that you don’t have time for. So at last, we would like to suggest a couple of options if you have the extra money. One is the pay-per-click option which will automatically pull your site to the top of the SERP when a relevant search is performed. Secondly, you can hire us here at Nolen Walker to help you devise an effective marketing strategy that masterfully utilizes escape room SEO. We can handle all the work for you so contact us!

More to Consider

When thinking about research and market, and whether or not escape rooms are still popular, or will be due to the coronavirus, it can be helpful to include a survey on your website. This way, you’ll learn more about your client base and acquire data to take your business to the next level in 2021. Nolen Walker is here to help with any questions or concerns you may have regarding escape room marketing and how to apply it to the digital landscape. We are experts in our field and would love to hear from you.

Posted: | Updated: Mar 31, 2021 | Categories: SEO

Orthodontist SEO: The Premium 2021 Guide for Rankings

Orthodontist SEO

What is Orthodontist SEO?

Orthodontist SEO references a method of optimizing your orthodontist practice to show up on Google search results for relevant keyword phrases. SEO stands for search engine optimization and applies to both your company website (if you have one) and your Google My Business listing. The more keyword terms you show up for, the more inquiries you can get from prospective patients.

Orthodontist Keywords

Some high-volume orthodontist keywords include:

  • best orthodontists near me
  • top rated orthodontists near me
  • best orthodontics near me
  • board certified orthodontist near me
  • dentist orthodontist near me
  • orthodontist near me with payment plans
  • best invisalign orthodontist near me
  • child orthodontist near me
  • orthodontist near me invisalign
  • free consultation orthodontist near me
  • orthodontist
  • invisalign near me
  • braces near me
  • orthodontist salary
  • smile orthodontics near me
  • free braces for students
  • best orthodontist
  • medicaid point system for braces
  • smile direct club cost
  • how much are braces for kids
  • does medicaid pay for braces in texas
  • invisalign specialist near me
  • orthodontist meaning
  • invisalign
  • braces cost

Orthodontist SEO Basics

SEO is needed in order to draw in new patients for those orthodontist offices. Those search keywords related to orthodontist SEO can be heavily competed over and properly optimizing your website means getting your office at the top of those search engine rankings.

This also means a ton of potentially organic traffic that can draw more eyeballs to your website and, by proxy, your orthodontist office.

Still, there are definitely challenges when it comes to orthodontist SEO that many local orthodontists deal with on the regular. There is also a fine line between a general dentist and an orthodontist that some people don’t understand and creating separation is essential. After all, the American Association of Orthodontists says “al orthodontists are dentists, but only 6 percent of dentists are orthodontists.”

Online vs Word of Mouth in 2021

Word of mouth is still a huge part of any business, it has just changed in presentation. Instead of physically talking to someone, word of mouth is now done online. This is through referrals that let potential customers know whether or not they can trust a certain orthodontist or not.

There are times, though, where certain dental services are being done by a general dentist even though an orthodontist has the specialized training needed in that particular area. This means that the referrals are not necessarily passed from dentists to orthodontists.

Having a strong orthodontist SEO game, coupled with a strong content strategy, means that your services are outlined clearer than ever before. This helps get more referrals for your practice, which in turn leads to more patients for your business. That is how money is made.

Creating The Best User Experience

This doesn’t just go for the services provided in an orthodontists office. It also means that your digital marketing and orthodontist SEO strategy has the same synergized goal that Google has when it comes to providing results.

The latter aims to provide the most relevant, interesting results possible to its users and by optimizing your website, you can provide those things to the search engine. This can be done through relevant, useful content and proper optimization throughout.

The website presence that you present is your opportunity to help inform those potential patients why it is they should choose an orthodontist over a general dentist, especially for things like tooth alignment. It is also your chance that you have to show why your practice should be the first choice over other similar practices in your given area.

The most important first step when it comes to providing the best experience is to ensure that users can find you. Name, address, phone number is an essential aspect of orthodontist SEO and it is imperative that your information is plastered all over the website.

User experience is all about convenience and ease of use. Never make the user have to look for things or take any more additional steps than they need to. When you make things as easy as they can be, your users will appreciate the ease of use here and come back to your website again and again.

Optimizing for Specific Services

There is an understanding that orthodontic patients differ from general dental patients. This means instead of being seen for things like cleanings, an orthodontist is seen for things like braes and correcting alignment.

Since general dentists have a different relationship with their patients, it also means different SEO strategies in order to be successful. Having a successful orthodontist practice means targeting and reaching as many patients as possible.

Optimize your website to illustrate all of the services that you offer to make it clear to your audience what you do. Combined with proper orthodontist SEO, this can help to not only get those leads that you need to keep a business going but help to convert those leads into paying clients.

This should be the central focus of digital marketing and orthodontist SEO helps that digital marketing effort without having to break the bank to do so. That is what makes SEO such an effective marketing tool for businesses of all types and sizes.

Performing Keyword Research

No SEO campaign can begin without identifying proper keywords (we showed you some of the best ones at the top of this post). This is done through thorough keyword research. Knowing what relevant orthodontic terms are necessary to target is the place to begin for search optimization.

This also helps to adjust your website to target the best possible searches in your industry. Ranking well in those keywords, the ones that people are actually looking for,  can help keep your business at the top of the search rankings and in the eyes of your audience. And that translates into dollars.

The biggest thing is to avoid meaningless keyword wins. Your orthodontist SEO should target keywords that have a heavy search volume so that you can get some of that audience. Your orthodontist site won’t win all of those viewers, but even a fraction can go a long way towards boosting the number of leads that you generate and converting them into real dollars.

Much like a small alignment can make a huge difference in the smile and bite of a patient, subtle changes to your orthodontist SEO can have a huge impact on your website, which can have a huge impact in terms of online visibility and towards your bottom line.

Targeting Specific SEO Features

There are a number of different orthodontist SEO features that need to be addressed in order to properly optimize your website. One of those is internal linking. This is where those links point from one page to another across the web.

Backlinks

Having a solid backlink catalog means improving your authority across the web. That means having other, reputable sources that point back to your website. This can be done through partnership linking agreements but is mostly done through solid content.

Content

Speaking of content, site content is one of the most important elements of orthodontist SEO that there is. Any web page online needs to have content and it needs to be written well. Google will punish a website that has poorly written content, complete with mistakes along the way.

Quality content can be added through webpages or through a blog on your website. Best of all, the content doesn’t have to be written. Good content can encompass things like infographics and videos that can grab the attention of the user without having to inundate them with a wall of text.

Quality content is what can draw a consistent, organic audience to your website on a regular basis. Maybe they aren’t looking to use your service right now, but with consistent, informative, authoritative content, you can turn those users towards your services over time.

Site Speed

Of course, none of that matters if site speed is not optimal. There have been several studies to show that if a website doesn’t load in just a few seconds, visitors will abandon it and move on. So if your website is not loading within 2-3 seconds at most, your user experience will be limited and can damage your site reputation.

Not only that, but Google’s rankings also take site speed into account. So if you do not have a fast loading page, that can hurt your site in the rankings. Take the time to optimize images on your site, making them as small as possible, use advanced cache configuration, and any other methods that can keep your website running as fast as possible.

Mobile Optimization

Maybe the most important aspect of orthodontist SEO and SEO, in general, these days is optimizing for mobile. More and more users are beginning their searches on a mobile device and a huge number of users are visiting those businesses the same day.

If your website is not optimized for mobile, you could be missing out on a huge chunk of the audience. It is arguable that you need to optimized your website to meet mobile standards first and foremost. Have a solid mobile base means that you can draw in the most traffic possible through ease of use.

UX Optimization

Your overall user experience is a huge way to draw in more patients to your orthodontist practice. Making certain that your website meets all orthodontist SEO criteria means that your business will have more referrals and more conversions.

These create the perfect situation for any orthodontist to increase their patient list and bring more money into their practice.

Conclusion

As with any local business out there, presenting your orthodontist website in the best way possible is imperative. That means having the best orthodontist SEO game plan that you can have to keep your site at the top of the search rankings.

Quality orthodontist SEO can increase the value of a typical orthodontic office. This is especially true in areas where there aren’t many orthodontists practicing as it can become possible to dominate the keywords for that location.

This is huge because, when a parent looks for someone to straighten their child’s teeth or they need a cleaning, they can Google your business in short order and bring in more business than ever before for your orthodontist office

Posted: | Updated: Mar 31, 2021 | Categories: SEO

6 Unconventional SEO Tips for 2021 (Boost Rankings + Traffic)

Unconventional SEO Blog Cover

SEO can be helpful to businesses throughout the United States. However, it is also one of the least trustworthy businesses out there. Why? Because an SEO is a person who guesses for a living. While those guesses may be educated and based on real-time data, there are times when they are manipulative and selfish.

Another problem with “SEO” as an industry is that it is vulnerable to groupthink, rumor, and innuendo. Since nothing is empirically provable in this industry, and because Google is always tweaking their precise ranking factors, theories and rumors get perpetuated for years, when the tactic may not even work anymore.

That’s why unconventional SEO tips can be exciting and a berth of fresh air. Check out Nolen Walker’s unconventional SEO tactics:

1) Focus More on Brand than Content

While content is certainly important to the SEO game, an unconventional approach is to value brand above content. Why would you do this when content is one of the most important aspects of a sound SEO strategy.

Brand is one of the most valuable marketing tools there is. It can be seen in the biggest companies out there. When thinking of computers, Microsoft and Apple are the names that come to mind. For fast food, it’s McDonald’s.

But a brand is so much more than just a logo and a tagline. Building a brand takes consistency, subtlety, and a distinct message that you want to convey. Most importantly, it means sticking to your color scheme and using secondary marketing to promote your message across your website, business cards, print marketing, etc.

There are far too many companies out there that have no synergy between their logo and the rest of their website. The colors should be complementary and should be present throughout. Secondary marketing is taking aspects of your logo and implementing it throughout the rest of your website.

Establishing your brand is getting your audience to recognize your brand even when they can’t particularly pinpoint why they do. It is with that secondary marketing – that consistency in color, image implementation, and overall delivery of your message and brand – that the most successful brands thrive.

Develop your brand and make it your main focus and it will go from an unconventional SEO tip to a major anchor for your business.

2) Let Quality Services Drive Reviews

Reviews are definitely not an unconventional SEO method. As a matter of fact, having a successful SEO strategy means that you have a litany of positive reviews across several review sites. You can post them on your own site, but being able to refer to them on those review sites is what really makes your website stand out.

More importantly, reviews building brand trust with your target audience. And that level of trust is one of the most valuable things that a brand can have with its consumer base. But like garnering quality reviews, it takes time and quality services.

The single best way to get positive reviews is to deliver positive work each and every time. Don’t be afraid to ask for reviews if you feel you have provided exemplary service because your customers will be more than willing to leave a positive review if you’ve done a good job.

Building up those positive reviews will be one of the pillars of a quality SEO strategy. It may be “unconventional SEO” but really it is just about developing consistency in the quality that your company provides.

Feature those positive reviews proudly, let visiting users see them so that they can be aware of the quality of work that your business delivers. There is no taking shortcuts in the business world and there truly is no shortcut when it comes to getting positive reviews for quality work.

3) Ignore the SEO “Experts”

There are a ton of so-called SEO “experts” out there proclaiming that they have what it takes to put a business at the top of its class for the keywords that it is targeting. But the fact of the matter is that there is only so much real estate online and everyone and their mother is likely practicing the same methods.

Sure, there are definitely tried and true methods for raising your overall search engine ranking, but those same methods being implemented by everyone will level out your results. This means taking a unique approach and trying some unconventional SEO methods.

That isn’t to say that you should ignore everything that has proven to be successful when it comes to SEO. But throwing in some unconventional SEO methods into the mix can give you a unique SEO perspective.

Having that unique approach – so long as it is effective and done consistently – can give you an edge on some competition for some keywords that you are targeting. Any kind of leg up on the competition gives you an edge, an advantage.

While there are a few true professionals out there that can definitely deliver results each and every time, taking a unique and personal approach to your own SEO strategy can help your company stand out not only from an SEO standpoint, but as a business in general.

4) Start a Podcast

While it certainly seems like everyone and their mother has a podcast (spoiler alert: they do), podcasting is proving to be an effective marketing tool and an unconventional SEO method. The thing about it is that SEO does not have the kind of impact that traditional SEO does.

Still, there are more than a few ways that podcasting can help with your SEO strategy. The most direct impact that you can see is if you place a player on your website. Those listening to the podcast on your webpage will stay around longer, helping your bounce rate.

If your podcast has well-written show notes that accompany your episodes, the text side of it can have some impact through traditional SEO. Keep in mind that any SEO benefits felt here are not directly from the podcast but from related content.

Another thing that can help is if you have an easy to remember name for your podcast on iTunes and other podcast directories. When your podcast is easily searchable, it gets your target audience searching for both your podcast and website.

Not only that, podcasting makes for an excellent possible marketing opportunity. The fact is that the podcast advertising market still has not been saturated like other forms of marketing. There is room to target the 18-49 demographic that is so coveted in the marketing world.

When you combine all of these things together, podcasting can be an extremely effective if unconventional SEO method. In any event, it will have very real benefits for your website (and the podcast will benefit from it all, too).

5) Comment on Other People’s YouTube Videos

This unconventional SEO method is not quite as effective as some others, but there are definitely benefits to be had if it is implemented properly.

The strategy works as such: open up YouTube videos for relevant keywords. Commenting on these videos with links to your page, website, or video can help to create unique, organic traffic if done properly.

One thing to keep in mind is that you want to be careful and not overdo it. Should you overdo it on the commenting, it will come across as spam and that will lose credibility in the eyes of not only the creator of the video but other users commenting as well.

Use this practice sparsely and you can get unique, organic additional traffic. This is more of a method for smaller online ventures that need all the exposure that they can get. Don’t put all of your eggs in this basket as it is not meant to have major results.

When implementing with discretion and an eye to avoid being labeled as “spam”, this is just another unconventional SEO method that can add some organic traffic to your numbers and potentially develop some backlinks that could prove valuable to your SEO strategy down the line.

These are all strategies that offer their own unique benefits to your overall search engine rankings and can help make your business and website as unique as possible in a crowded marketplace.

6) Don’t Be Afraid to Experiment

Ultimately, the only thing that matters is how SEO applies to your business. Something that works for many other people, may not work for you. In an industry like SEO, you cannot fear experimentation. If you find that a particular tactic works for you (like not blogging at all) then you shouldn’t start blogging because someone told you to.

The success of your campaign should be measured in dollars. If you are generating quality leads online, continue to do it “your” way as long as it works. The upsells in the SEO industry are ridiculous as companies will try to make you pay for stuff that you don’t actually need.

As a business owner, you may not have the knowledge to begin an SEO experiment, and that’s ok. The key is investing in an SEO company that you actually trust to put you first. They might experiment with certain tactics that have worked for other clients, even if some guy on Twitter thinks it doesn’t work.

Posted: | Updated: Mar 31, 2021 | Categories: SEO