Hey, I’m Nolen Walker – the founder of multiple SEO companies. This article outlines the 7 top HVAC SEO agencies and companies of 2025 based on real-world data.
Over the past decade, my team and I have spoken to thousands of HVAC companies, each with experience with one or more HVAC SEO companies.
Our criteria for choosing the top agencies are as follows:
- Industry/Client Specificity: Our #1 consideration was the agency’s experience working directly with HVAC companies, not plumbers, not electricians, but heating and cooling businesses.
- Founder Expertise: How involved is the agency’s founder in the day-to-day operations, and how much proven success do they have with HVAC SEO campaigns?
- Client Experience: Have HVAC business owners who’ve used the agency had a mostly positive experience?
- Software: Does the agency have proprietary software, white-labeled software, or no software?
- Adaptability: Does the agency implement shifting industry trends such as AI search, ChatGPT, and Google AI Overviews, or are they stuck in traditional SEO infrastructures and cite “deliverables” and “thought leadership”?
- Personal Bias: I own one of the agencies on the list, which means I know more about its services, software, and the results it has produced for local heating and cooling professionals.
| # | Agency | Year Founded | Founder | HVAC Industry Specificity | Software |
|---|---|---|---|---|---|
| 1 | HVAC Webmasters | 2013 | Nolen Walker | DataPins | |
| 2 | Plumbing & HVAC SEO | 2008 | Josh Nelson | ConversionAMP | |
| 3 | Online Access | 2009 | Dave Squires | NearbyNow | |
| 4 | On The Map Marketing | 2009 | Rick Hoskins | Unknown | |
| 5 | Blue Corona | 2008 | Ben Landers | Unknown | |
| 6 | Scorpion | 2001 | Rustin Kretz | RevenueMAX | |
| 7 | Loopex Digital | 2018 | Vahan Poghosyan | Unknown |
Top HVAC SEO Companies
1) HVAC Webmasters
Self-promotion can be annoying online, especially when it’s not truthfully disclosed. I am the founder of HVAC Webmasters. I founded this agency in 2013 with a vision to help HVAC companies in the United States, who unethical SEO companies have screwed around.
Of course, I believe my agency is the best one out there for HVAC companies. While we all have some bias toward our own services, I can say that I spent millions developing proprietary software for HVAC companies called DataPins.
I am Texas Direct and Texas Respectful, so you have my word that my agency is on the cutting edge of every new search trend, including AI search with ChatGPT and Google AI Overviews. Our proven success with HVAC companies keeps our clients long-term and gives us positive reviews.
Founded: 2013
Key Clients: Mission Critical Comfort Solutions, William C Fox Heating & Air Conditioning, Taylored Air
Additional Services: DataPins, AI Search Integration, Custom Web Design
2) Plumbing & HVAC SEO
Josh Nelson, the founder of this agency, is an industry pioneer in both the plumbing and HVAC SEO spaces and a legitimate “thought leader,” unlike many agencies that claim to be but don’t have anything to back it up.
Plumbing & HVAC SEO is a reputable agency for plumbers and HVAC companies. While it is not specific to HVAC-only providers, it has worked with many businesses in the heating and cooling industry.
This tenured agency provides full-service SEO, which includes custom website design, content creation, and conversion tracking.
Founded: 2008
Key Clients: Pacific HVAC, Update Heating and Cooling Services, 360 Air Tech LLC
Additional Services: ConversionAMP, PPC, Custom Web Design
3) Online Access
Founded in 2009 by Dave Squires, Online Access services HVAC companies, plumbers, electricians, and other contractors with SEO, web design, and other digital marketing.
Their domain name (hvacwebsites.com) tells you that they have experience with HVAC companies, which gives them a leg up on other agencies in our industry-specific category.
Their services include add-on packages, such as NearbyNow, a check-in software similar to DataPins that helps businesses show proof of their work for better online signaling.
Founded: 2009
Key Clients: Carter Mechanical, Mega Care Solutions, Alpha Heating & Air
Additional Services: NearbyNow, Content Creation, Custom Web Design
4) On The Map Marketing
On The Map Marketing works with a broad range of industries on web design, SEO, and digital advertising.
The company, founded in 2009 by Rick Hoskins and now led by CEO Kristaps Brencans, has a track record and reputation that signal consistency and reliability.
Aside from SEO, OTMM focuses on lead generation, helping local HVAC companies secure new customers in their local service areas.
Founded: 2009
Key Clients: Unknown
Additional Services: Lead Generation, Content Creation, Custom Web Design
5) Blue Corona
Like some of the other agencies on this list, Blue Corona has proven its long-term sustainability in the SEO industry.
Founded by Ben Landers in 2008, Blue Corona works with home services businesses, including HVAC companies, on website design, SEO, and other marketing endeavors.
Their long-term standing in the contractor SEO space makes them trustworthy and formidable, much like HVAC Webmasters and Plumbing & HVAC SEO.
Founded: 2008
Key Clients: Penguin Air, Plumbing & Electrical, Arctic Air Conditioning, Blind & Sons, Inc
Additional Services: PPC, Content Creation, Custom Web Design
6) Scorpion
Scorpion is considered the “OG” of contractor digital marketing in the United States and continues to succeed with HVAC companies and other industries, including lawyers.
Founded by Rustin Kretz in 2001, Scorpion’s built-in software RevenueMAX offers a noteworthy value-add, similar to DataPins for HVAC Webmasters.
Scorpion provides its own CMS (not WordPress) and various other digital marketing tasks, such as revenue intelligence, in addition to SEO.
Founded: 2001
Key Clients: Hembree Heating & Air Conditioning, Hedrick’s Service
Additional Services: Online Scheduling, Lead Scoring, Reputation Management
7) Loopex Digital
Loopex Digital is an SEO agency based in Yerevan, Armenia, but it works with HVAC companies (and other types of businesses) in the United States.
Vahan Poghosyan and Maria Harutyunyan are married co-founders who provide SEO services, link building, and white-label SEO.
While they do work with heating and cooling businesses, that industry accounts for only about 6% of their clients.
Founded: 2018
Key Clients: Rowland Emergency
Additional Services: Link Building, White-label SEO
Choosing an HVAC SEO Agency
When choosing between the best HVAC SEO companies, you should consider reviews (especially Google reviews), pricing, how well their website ranks for industry-specific terms, and whether they integrate AI platforms like ChatGPT and Gemini.
Most importantly, you want to speak directly with the founder and CEO before making a final decision. If the agency tries to filter you through sales managers or account executives without getting the founder’s perspective, you may want to ask yourself why that is.
Finally, choosing an HVAC SEO company is not a one-size-fits-all decision. Ultimately, your comfort level with the service offering should be the final deciding factor in which agency you select.