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How Long Does it Take to Learn SEO in 2022? (w/Top Shortcut)

Blog Cover For How Long Does It Take To Learn SEO? Showing Student Writing Notes

If you’re reading this post, you probably wonder how long it takes to learn SEO. Unfortunately, the answer to this question, like many others, is; it depends.

There are countless free SEO resources online, including guides from reputable platforms like MOZ, Search Engine Land, and even Google.

The main problem is that Google hides its algorithm from the public and privately makes changes 6 times per day. As a result, SEO is somewhat of a guessing game where guides can become obsolete in 24 hours.

Despite the constant changes, there are elements of SEO that don’t change. These elements are known as evergreen components. These kinds of SEO tactics worked 5 years ago, and they will work 5 years from now.

Learning these evergreen SEO tactics can take anywhere from 90 days to 10 years. It all depends on where you access your information and the credibility of the data presented. 

SEO Learning Curve by Levels

When individuals set out to learn SEO, they may have different goals in mind. For example, someone may only want to learn basic SEO tasks since that’s all they are asked to provide for their current employer.

On the other hand, entrepreneurs may want to learn in-depth SEO processes to start their own digital marketing agency one day. But, unfortunately, these people are going to have to endure a much more grueling education.

Infographic for SEO Learning Levels

Basic SEO Tasks

Learning basic SEO tasks like updating meta descriptions can take less than 10 minutes. Similar lessons like title tag optimization and keyword placement can be learned in as little as 4 weeks.

Practical SEO Knowledge

Acquiring enough knowledge to comfortably work on a client’s SEO campaign generally takes 4-6 months. Of course, you can expedite this process by investing in course materials like Nolen Walker Academy, LLC.

SEO Expertise

Becoming a genuine SEO expert typically takes 3-5 years of learning and performing SEO. One of the main factors clients look for is experience which you can only obtain through years of working on campaigns.

SEO Mastery

An SEO master exists in the 95 percentile of all SEO professionals. Most SEO masters have performed high-level SEO campaigns for at least 8 years, and most have more than a decade in the SEO industry.

What Can Affect the Time it Takes to Learn SEO?

There are a lot of variables to the equation. Some people take years just to learn the basics of SEO. On the other hand, we have seen some people become SEO wizards in as little as 3 years. 

It all depends on a combination of factors that include:

Graphic Showing Mentorship Pro Tip

Technical Acumen

Technically savvy individuals, particularly those with engineering or high-tech backgrounds, will grasp SEO much faster than someone lacking those qualities. Thus, computer literacy is another aspect of technical understanding.

Free Time

People with time on their hands will learn SEO faster than those working full-time jobs or raising 5 kids, for example. Time is the currency of education, so those with enough of it can learn SEO much faster.

Marketing Experience

An understanding of marketing can expedite the SEO learning process. For example, people with degrees in marketing will understand the basic principles of SEO. While they will have to learn technical tasks, the rest will come easier.

Mentorship

The most effective way to skip the line, so to speak, is to find an SEO mentor who has already gone through the trials and tribulations. Learning from an industry veteran can save you years of learning and put you on the fast track to success.

The #1 Shortcut for Learning SEO Faster

Mentorship is the best way to learn SEO fast. You can enroll in Nolen Walker Academy LLC to get your digital mentorship program. With NWAcademy, LLC, you will skip over years of mistakes and learn real-time agency practices.

Nolen Walker Academy provides a complete blueprint from an active digital marketing agency with hundreds of clients. Let’s be realistic; you cant’ find courses like this anywhere else. No other SEO membership platform has 200+ SEO clients that pay their monthly fee on time.

At Nolen Walker Academy, LLC, the 90-day challenge is a lifestyle. We challenge our members to become DMA pros in 90 days and help them start putting their skills to work. In addition, members can earn 40% commissions on affiliate sales. 

FAQ’s about Learning SEO

SEO is an industry filled with questions. Perform a search on Google, and you will see a box that says People Also Ask. At its core, search engines produce answers to questions. On that note, let’s answer some of yours.

Is Learning SEO Worth It?

Learning SEO is a worthwhile skill for just about anyone. However, business owners and entrepreneurs should be primarily concerned with their SEO knowledge. Not having it typically reflects a poorly managed online presence.

SEO is also a beneficial skill for people looking to change careers. The SEO industry is growing, and people can acquire an in-demand skill to gain employment from marketing agencies and businesses looking for in-house marketing specialists.

Finally, SEO is a long-term skill that increases the value of its education. With more people using the internet each day, SEO isn’t going anywhere anytime soon. Some claim SEO is dead, but they mean it in a different context. Learning SEO can only help your career and business in 2022.

How Hard is SEO?

SEO basics are easy to learn and implement. More advanced SEO strategies do require more education, but the experience is the best teacher. Depending on your SEO goals, the industry is complex or straightforward.

For example, a massive brand looking to expand its online presence will find SEO easy. Why? Because people already know about their brand and seek it out online. Only Google needs is fundamental SEO to help you rank.

On the other hand, starting an SEO campaign for an unknown business can be highly challenging. With these campaigns, you may need to deploy cutting-edge strategies only known to top SEO experts.

How to Create an SEO Roadmap in 2022 (w/Updated Tips)

Blog Cover for SEO Roadmap Showing Road and Title

An SEO roadmap can help anyone navigate the digital marketing landscape in 2022. While most businesses now acknowledge their need for search engine optimization, their paths to achieve their goals range from one extreme to another.

The primary downside of SEO is that Google hides its algorithm from the public. As a result, speculation, supposition, and misinformation infiltrate public discourse. You’ve probably seen it in pitches from SEO agencies.

Business owners would benefit from an SEO roadmap based on data. Think about it, most business decisions come down to carefully processed data, so why should digital marketing be different?

In the following post, Nolen Walker outlines the SEO roadmap for success in 2022.

What is an SEO Roadmap?

An SEO roadmap is a reference document that guides users through a defined SEO process. Roadmaps allow users to efficiently execute SEO tasks for campaigns at scale. 

SEO Roadmap Infographic

How is an SEO Roadmap Different from an SEO Strategy?

Roadmaps contrast strategies in that they outline global SEO processes at scale rather than custom plans for a specific campaign. On the other hand, an SEO strategy deals with customized tactics that vary from one project to another. 

Implementing an SEO strategy is not possible without a roadmap, as the roadmap serves as the foundation for your SEO campaigns. Furthermore, it’s not possible to design a system without first having an SEO roadmap.

Setting SEO Goals

To form a good SEO roadmap, you must first think about what you want to gain from SEO. This will be key to determining what SEO services you need and how much of the job you can reasonably do in-house.

Benchmarking is an integral part of any business analysis. Start by setting goals for traffic, budget, and conversions to target your roadmap for success.

Here are a few benchmarks you need to consider when shaping your SEO goals:

SEO Traffic Goals

SEO is all about driving traffic to your website, social media outlets, landing pages, and other online content. So what’s a realistic traffic goal for your first month? What bout your second and third months?

If your website already generates substantial traffic, ask yourself how much you can expect to raise it in the first month. Not all companies can handle more traffic. For example, how many new leads can you take on?

SEO Budget Goals

Suppose you are planning to outsource your SEO strategy to an agency. In that case, the price can run the gamut from reasonably cheap to very expensive. So first, determine how much you want to spend on SEO in 2022.

You have to come to a concrete number on your monthly SEO budget for at least the first few months. Then, if you see the results you want and are ready to kick things into a higher gear, you can adjust your budget later. 

SEO Conversions

Depending on your business type, you may have different conversion measurements. For example, an e-commerce business can easily measure conversions through user tracking. However, service-based companies must take additional steps.

Google Tag Manager can help you identify when website visitors call your phone number or submit a contact form. Then, work in Google Analytics to monitor conversions based on your specific business model.

Prioritizing SEO Goals

Determine which of your SEO goals is most important to deploy the most resources towards its implementation. For example, are you looking to increase traffic in the first month? If so, designate a specific increase as your top priority.

Secondary priorities remain crucial to properly craft your SEO roadmap, for example, after completing tasks that will assist conversion increases, move on to your following highest priority items, like increasing conversions.

Identify Quick Fixes

In most cases, you can identify quick SEO fixes for your website or overall SEO presence. Therefore, your SEO roadmap should include these quick and easy fixes for yourself or your team to carry out before the real work begins. 

These easy fixes can consist of:

Dead Links

Dead links are an instant rankings killer, and fixing or replacing them is a breeze. To make things even easier and faster for you, try using a broken link finder tool. Google dislikes 404 errors almost as much as visitors.

Claiming your Business

Claiming your Google Business Profile is something you can do right now. An optimized GBP allows businesses to appear in the Local Map 3-Pack on Google Search. Therefore, GBP optimization is one of the quickest fixes.

Meta Descriptions

Optimizing meta descriptions, headings, and page descriptions is an easy way to improve search indexing. While the tasks may seem tedious, they make a significant difference at scale. 

Optimizing means ensuring that keywords are included in these descriptions. You should also ensure that relevant keywords are included in the alt text and image captions throughout your website.

How to Become SEO Certified in 2021 (w/Updated List)

Blog Cover For How To Become SEO Certified Showing Classroom and Blog Title

In 2021, everyone is talking about SEO. Search Engine Optimization has become a significant focus for business owners and marketing agencies alike because it drives actual results. So it’s only natural for people to be curious about how to become SEO certified. 

You may want to optimize your website for more traffic, or you might want to start a little business helping people with their SEO. In either case, you may be at a crossroads. So, where does one begin with learning SEO?

It’s still a relatively new concept, so there aren’t accredited degrees you can get in SEO. However, you may wonder what it means to become SEO certified and how to become SEO certified in the first place. 

In the following post, we will answer all of these questions and share some of the best online certification courses currently available. Of course, you can always get started with Nolen Walker Academy to be your SEO certification journey with lessons from industry experts in the agency niche. For now, though, let’s begin by answering some basic SEO certification questions. 

What Does it Mean to Become SEO Certified?

Does it mean getting some fancy diploma that you can frame and hang in your office? While nothing stops you from doing so, it won’t exactly carry the same weight or prestige as a legit diploma from an accredited school. 

All it means to become SEO certified is that you took an online course, studied the materials, took a test, and passed it. SEO certification varies depending on what program you sign up for, and there is no universal regulation or accreditation system for the certification. 

Private companies offer certifications and can vary in length, subject material, price, and curriculum. Some may not even have exams at the end. 

So what can you do with an SEO certification? While an SEO certification may open many career opportunity doors for you, it will at minimum give you a solid foundation of SEO knowledge that you can then apply for yourself and your clients. 

The good thing about modern SEO certification programs is that many come from experts in the field. Thus, a certification program will teach you how to apply SEO to the actual (or digital if you want to be technical) world and use the methods effectively. 

So while getting an SEO certification won’t win you a cap and gown, it will provide you with something more valuable: practical knowledge of a skill-set that is in very high demand right now. So now here are some of the best SEO certification programs available today:

Sample SEO Certification With Fake Name

List of Top Certification Programs

HubSpot Academy

The nice thing about HubSpot Academy is that they segment their topics very neatly. So if you are a complete newb at SEO, this would be a great option because HubSpot Academy won’t overwhelm you with a bloated single course. 

Instead, the constituent parts of SEO are broken down into different course batteries so you can take them at your own pace. HubSpot does an excellent job of dissecting SEO so that you can focus on it in a segmented manner.

For instance, they have separate certification courses for inbound marketing, content marketing, and web design. The only downside with HubSpot Academy is that they don’t have a specific SEO course. So while it would be great for someone with little to no SEO knowledge, it might not be a great benefit for someone who is intermediate with SEO.

In a Nutshell:

  • The courses are free
  • Breaks down digital marketing tactics into segmented courses
  • Great for anyone just starting with SEO

Moz SEO Essentials Certificate

The Moz SEO, Essential Certificate program is another online course that would be great for SEO neophytes. Over six instructor-led hours, you will learn SEO basics, like keyword research and link building. 

The Moz SEO Essentials Certificate program is a 6-part course. Each of the six parts focuses on a single area of basic SEO to be too overwhelming for beginners. There are also five exams to go through to get your certificate. 

The good thing about the Moz SEO Essentials Certificate program is that you can learn SEO basics rather quickly. Some people complete the course in a day. The not-so-good news is that it doesn’t cover any advanced topics like SEO auditing or optimal site architecture. It’s also not free. The course will cost you almost $600. 

In a Nutshell:

  • Another good course for SEO beginners
  • Instructor-guided courses
  • You can learn the basics of SEO relatively quickly

Google Digital Garage

Who better to learn SEO than the people behind the search engine that gets used more than any other search engine in the world? So when most people are talking about Search Engine Optimization, they are specifically talking about Google Search Engine Optimization. 

So what else makes the Google Digital Garage a good choice for SEO certification? First, they don’t just focus on SEO but also on the periphery subjects that affect SEO. For instance, in the Google Digital Garage, you can learn about things like User Experience (UX), content marketing, and even Pay Per Click Advertising. 

Overall this is a fantastic course because it goes through the basics and the technical aspects of SEO. During the course, you will learn skills that you can apply to yourself or your clients. The best part about all of it is that the course is free!

In a Nutshell:

  • It covers indirect SEO topics that you will eventually need to know
  • Great for SEO beginners and intermediates
  • It’s free

Nolen Walker Academy

For students looking to learn from top industry experts, NWA provides the most extensive training available. With applicable SEO techniques from agency professionals who use them every day, the knowledge obtained from these over-the-shoulder courses is unmatched by other platforms.

In addition, NWA expands beyond technical SEO concepts and delves into the process of creating a million-dollar marketing agency. Having SEO skills is imperative, and the course teaches you every craft imaginable, but applying these skills as a business model gets messy for many aspiring SEO professionals. NWA simplifies the process for consumption.

NWA also provides non-course material that keeps students engaged and helps motivate them to apply their education. For example, members gain access to hundreds of exclusive videos, podcasts, and real-time sales calls from Nolen Walker himself. It’s not often that the top agency owner in the United States shares such restricted information. However, NWA presents a blueprint for anyone looking to make a living in SEO.

In a Nutshell:

  • It covers every SEO craft along with agency sales, and operation
  • Provides exclusive non-course material to keep students engaged
  • Offers a reputable certification to students who pass challenging exams

The Good and Bad of SEO Certification

There are two sides to every coin – SEO certification courses are no exception. There are pros and cons to putting the time (and possibly money) into getting certified.

First, the good stuff:

  • You get to learn SEO in a structured manner instead of piece together knowledge from blogs and forum posts. 
  • Many online SEO certification programs come from SEO experts who have excelled in the field.
  • You learn skills that you can apply for yourself and your clients.

Now the not-so-good:

  • These types of certifications do not come from accredited institutions, so while they might provide a boost to your resume, don’t expect them to land you any jobs in and of themselves.
  • A certification only means that you took a course and passed exams. Real-world SEO skills will require practice and experience that a certificate cannot replicate.

The Bottom Line for SEO Certifications in 2021

With more businesses transitioning to the online world, the demand for skilled SEO work is higher than ever before. In addition, more people are looking to work remotely, which SEO allows for more than other types of jobs. Still, learning SEO from free blog posts and forums doesn’t translate to advanced knowledge and can limit job opportunities and performance.

Achieving a certification from a structured course can give aspiring SEO’s the confidence they need to improve their client’s performance and advance their career. The great thing about certificates is downloading the PDF and attaching it to your resume or promotional materials for your business. If nothing else, earning a certificate will boost confidence and help aspiring SEO pros find their niche and apply proven methods for success.

Best (Free + Paid) SEO Training Courses Online (2022 Update)

Best SEO Training (Blog Cover)

Learning SEO in 2022 is a significant opportunity. Whether you want to change careers, start an online business, or launch your million-dollar marketing agency, SEO is the #1 skill to help you achieve your goals. 

Unlike other career routes, digital marketing requires more hands-on experience than classroom learning. Still, you need to learn techniques and strategies from the industry’s top experts.

In addition, you need certification to prove to clients or employers that your skills match their needs.

These are online SEO courses and certifications that will help you reach your goals in 2022. Check out the best SEO training online courses, below:

1) Nolen Walker Academy, LLC

What separates NWAcademy from other courses on this list is that they actively run one of the nation’s top SEO agencies. Suppose you want to learn digital marketing from people that currently manage hundreds of clients. In that case, Nolen Walker Academy is the #1 option. Furthermore, they provide certifications to students.

NWA expands on most SEO courses by delving into the sales process in addition to more technical processes. Their course material runs the gamut from on-page SEO to content marketing, link building, and website design. So there’s really nothing you won’t learn if you sign up with NWAcademy. Best of all, they allow you to sell the course as an affiliate so you can test your skills in real-time while making money.

  • Instructors from Active SEO Agency
  • Earn Legitimate Certification
  • Learn SEO Process, Sales Process, and More
  • Make Money as an Affiliate While Testing Skills
  • Change Your Career, Lifestyle, and Start Your Own Business

2) SEO That Works

Brian Dean’s SEO training course “SEO That Works” introduces tested concepts with proven results. As one of the biggest names in the SEO industry, Brian Dean’s knowledge is uniquely valuable. Other training institutes present course instructors you’ve never heard of, but almost everyone with SEO awareness knows of Brian Dean. 

As a speaker at several of the top SEO conventions throughout the U.S, Brian’s knowledge is coveted by industry experts. His work has been featured on Entrepreneur and Forbes, among other mainstream publications. Enrollment is currently closed for his course, but you can join the waiting list. Some of the topics he focuses on include:

  • Link Building
  • Content Promotion
  • First-Page Rankings

3) Gotch SEO Academy

Gotch SEO Academy is a must for anyone who really wants to emphasize organic SEO tactics. While it is a bit of an investment at about $1,000, it will teach you skills that you can use to build a sustainable and fruitful SEO strategy. The most unique aspect of Gotch SEO Academy is that it focuses on processes you can scale for your business.

Some SEO courses harp on techniques and individual tasks, but Gotch understands that processes create sustainable business models. Make no mistake, SEO is a business, and if you want to make money with it, you will need to treat it as such. Gotch introduces concepts that help you scale your business, including:

  • Link building
  • Content marketing
  • Keyword application
  • The best User Experience practices

4) The SEO Playbook

The SEO Playbook is an excellent option if you already have a decent amount of SEO knowledge but need to know how to better implement it in real-life settings. 

The most remarkable thing about the SEO Playbook is that you access many “over the shoulder” videos with the course creator, Robbie Richards. You can sit with Robbie as he conducts a technical SEO audit to improve site performance for a client.

You will also get to see what it takes firsthand to set up the holy grail of SEO plans: the all-important keyword research list. The SEO Playbook is an excellent option if you prefer hands-on learning and want to put into practice some of the SEO tactics you have learned on paper. You can expect to pay nearly $500 for the SEO Playbook, but here are some of the significant advantages it comes with:

  • Access to the ever-growing library of SEO Playbook content
  • Over 50 steb-by-step SEO guide documents
  • Access to the exclusive Slack community where you will be able to speak directly with Robbie Richards and other marketing professionals
  • Over 100 “over the shoulder” training videos

5) MarketMotive

MarketMotive is an SEO certification course that provides training, exams, and ultimately a MarketMotive certification. Their courses are an excellent option for anyone looking for advanced aspects of SEO. Still, it makes our list of the best SEO training online courses because it still has something to offer beginners and intermediates. 

While not the best course to take if you are looking to delegate SEO work, MarketMotive was designed to boost individuals’ knowledge to boost their rankings in the here and now. Market Motive costs $300, and you will have access to all the materials for 180 days. During that time you can enjoy:

  • A comprehensive intro to the basics of SEO
  • An introductory course to the best website architecture practices
  • A breakdown of competitive SEO analysis
  • SEO workbooks
  • 25+ hours of online SEO training

6) Yoast Academy

If you have ever worked with WordPress, then you are probably already familiar with Yoast. They make one of the most robust and helpful SEO plugins on the platform. They also have made their in-depth SEO knowledge available to the public in the Yoast academy. 

The Yoast Academy goes in-depth with multiple of the most important aspects of SEO in the free version. In addition, the free version teaches you how to use the Yoast plugin like a pro, gives you a crash course on content writing, and goes into detail with SEO site structuring. 

There is also a paid version of the academy that covers pretty much every topic you will need to become an SEO master. From content marketing to technical SEO, the paid version, which can cost up to $700, teaches you what you need to know to optimize your site and other people’s sites. Some of the perks of the Yoast Academy include:

  • Training by some of the sharpest minds in SEO
  • Hands-on training for mastering the Yoast plugin
  • Great for anyone who is already or intends to work on WordPress
  • Multiple courses to choose from

7) SEMRush Academy

SEMrush Academy is a lot like the Yoast Academy. It also emphasizes teaching you how to use SEMrush tools. However, despite the promotional aspects of this course, it does actually offer excellent practical SEO training. 

SEMrush is a trusted name in SEO, so it’s got that going for it. But perhaps the best thing about SEMrush Academy is that it’s totally free! The courses are laid out by SEO experts, and it’s simple enough for beginners to get the hang of. 

While it doesn’t go as in-depth with things off-site SEO and technical SEO, it will provide you with a solid foundation to build that knowledge. Some of the benefits of SEMrush include:

  • Courses in pay-per-click marketing
  • Courses in content marketing
  • Basic SEO principles
  • Did we mention it was free?

8) HubSpot SEO Crash Course

Not everyone needs in-depth SEO training. Not everyone has a lot of money to pay for SEO training, either. That doesn’t mean you can’t get the best SEO training online, though. Case in point: HubSpot SEO Crash Course. HubSpot was designed for busy people who just need to get SEO basics down in plain English.

The course lasts only 5 days and consists of emailed materials. You read the materials at your own pace, and they are all pretty straightforward. Again, this wasn’t designed for anyone who already has the basics of SEO down. Still, if you want a quick and painless crash course to stay knowledgeable on the subject, this is an excellent option for you. Plus, you won’t have to pay a dime for the HubSpot SEO Crash course. That’s right, it’s totally free. Here are some of the other great things about it:

  • Teaches you the basics of off-site SEO
  • Helps you pick the right keywords for your website
  • Covers the basics of how websites get indexed
  • Goes in-depth with link-building

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