Tag Archives: social media

Marina Marketing: 8 Tips To Promote Your Yacht Service Online

Marina Marketing

What is Marina Marketing?

Marina marketing is the process of promoting a marina or yacht service for business purposes. It can include both online and traditional advertising as well as modern digital marketing techniques such as SEO, website lead generation, social media promotion, and local listings optimization.

Why Marketing Matters for Yacht Services

Businesses who find themselves in a niche have both a distinct advantage and disadvantage when it comes to attracting customers. The advantage is that it can be easier to corner that market when people are looking for your services.

The downside here is that getting people to look for your niche service can be a difficult endeavor. If your product or service is centered around something that people aren’t looking to use regularly, finding new and unique ways to reach out to that audience is a must.

That is why marketing is so important for small, niche businesses. The vast majority of people aren’t even aware of that niche, let alone the business filling that niche.  So, for yacht services, what online marketing services can be undertaken in order to capture some of that audience?

1) Build a Lead Generation Website

There is still a portion of business owners that believe that you don’t need a website. And sure, if you have an outstanding relationship with a small, localized community, maybe you can carve yourself out a nice little piece of real estate.

But without a website, there is a pretty good chance that you will be fighting to simply stay alive in the face of competition. This is because just about every business has a website. And why wouldn’t they? Just about everyone will visit a website before they actually visit that business.

The thing is that your website should be the place where you direct your potential customers. It gives the first impression of your business as well as any valuable information that potential customers may need to make an informed decision about your business.

Most of all, you should have a website as an easy, hassle-free means for customers to book services through. Making things as easy as possible on the customer is the key to making a sale that may not have been there previously.

2) Get Social With Social Media

Much like the crowd that doesn’t think websites are necessary, that same group also thinks that social media is unnecessary. But the fact of the matter is that social media has become an integral marketing tool for businesses of any size.

Look at Facebook. With a Facebook business page, you can display all of your pertinent information as well as photos of tours where customers are having fun to show those potential customers what they are missing.

Twitter and Instagram allow you to reach users directly by posting any updates to the site, deals that are going on, or responding to any problems that customers are experiencing. That direct customer interaction can be huge; when customers see that you are available and attentive, it leaves a positive mark.

Social media has graduated from a potential marketing tool to an absolute must. There are about a million other reasons that it is a great marketing tool, but the two reasons listed above should make it a clear case.

Get your yacht business on social media to begin tapping into the audience that you hope to reach.

3) Research Keywords The Modern Way

One of the most important aspects of digital marketing is a focus on search engine optimization (SEO). This is essentially the list of best practices that Google uses in order to rank websites for relevant keywords.

Those keywords are essentially how search engines separate sites into relevant results. If Google wasn’t doing its job on that front, searches would be useless because they would not be generating results. The focus on those keywords is what will make your website appear when a user types in that relevant keyword.

Using those keywords smartly throughout page content is how you can make the best use of them. Simply spamming them on your website no longer works; Google will filter it out or ban you if they think it’s worth a ban.

Utilizing these keywords can make your business one of the featured results for your geographic area. But you have to focus your SEO campaign on those keywords properly.

4) Distinguish Yourself From Competitors

While digital marketing is something that every business, big or small, needs to focus on, there is one other thing that needs to be considered: being unique. The simple fact of the matter is that any given industry, the competition is stiff.

This is because just about everyone is offering similar services. So, to stand out among those competitors, you need to make your business unique. Set yourself apart from the competition. What makes you a better choice than the competition? Figure that out and you will have a leg up on the competition.

This can be achieved by looking at your business model and focusing on the strengths. While you should always work to improve weaknesses, building on your strengths is what can make your business stand out.

Besides, a focus on those strengths means you understand what your audience appreciates and make it more readily available to them. Customers definitely appreciate that.

5) Focus on Creating Quality Content

It might seem like there are topics that have a finite amount of information or content that can be written about them. But the fact of the matter is that content is one of the biggest factors in Google’s SEO rankings.

Google places such an emphasis on content because they are looking to display the most informative, authoritative results for users each and every time. This is why your website needs to not only exist but have informative content that users crave.

Making your site an authority within the industry means that you give that audience a reason to visit your website. This can be achieved through blog posts where you offer DIY tips that are relevant, share videos, and other such things.

You don’t have to have daily posts to achieve this, but regular content will help keep you near the top of the search rankings for your keywords.

6) Use Engaging Visuals to Highlight Content

One of the most underutilized assets that any website has is its imagery. This entails both pictures and videos. The former is imperative because 63% of social media is made up of visual content. This means that it is more sharing of pictures and videos than anything else and is a part of the online culture.

Additionally, there have been studies that have shown that our brains process images faster than words. This makes images a far more effective and efficient way of communicating with an audience. Having a catchy image that draws the attention of your audience can mean the difference between a lead and another passerby.

And perhaps the biggest reason to implement images into your digital marketing campaign is this: using images on social media increases the likelihood of your content being viewed by a whopping 94%. This, of course, is under the assumption that your pictures are clear and of the highest of quality.

Not only that, videos have become the new chosen avenue for sharing content. Writing can get you so far, but there is a section of the audience that just doesn’t want to do it. That is where having interesting, informative videos can take you a long way.

Best of all, creating videos is far cheaper and more easily done. You can shoot videos on your smartphone and post them to your website easier than ever before. This is a must-have aspect of marina marketing online.

7) Open The Lines of Communication

One thing that some marina or yacht services struggle with in terms of their online marketing is inconsistent messaging and, or communication. Mixed or inconsistent messages can confuse or dissuade your audience, making them move on to another website or service.

When your messages are consistent, it reinforces that message across all platforms. That sense of authority and consistency is not lost on your audience; it will reach them subliminally and draw their focus to your business whether they realize it or not.

This can be achieved by ensuring that your staff is on the same page regarding a message. This way, no one gets confused or loses the message and you can keep that consistency that is so valuable.

8) Reviews Are Everything

Perhaps the most important aspect of Google’s SEO ranking is the importance of reviews. Simply put quality reviews, and a lot of them can boost your SEO ranking substantially. But reviews can do so much more than that.

Reviews boost the level of trust that the audience has in you. With plenty of positive reviews, people can feel as though they know your business. Most of all, they feel as though they can trust your business. That is a huge battle that all businesses wage and most don’t win.

The key here is to not hide or ignore negative reviews. If anything, an amicable response can help improve your authority in the eyes of your audience. When a customer sees that you handled a negative response with professionalism and courtesy, they won’t be so quick to dismiss your business because of that negative response.

If you use website software to manage your reviews, you will have a leg up on the competition and also encourage more feedback from previous customers who may not have the patience to go through the review process on Google or Facebook. With the software, it will streamline that process with minimal effort on their part.

Posted: | Updated: Jun 25, 2020 | Categories: SEO

Tree Service Marketing: 2020 Guide (Tips + Tricks)

Tree Service Marketing

What is Tree Service Marketing?

Tree service marketing is the process of promoting a tree removal company with the intention of generating high-quality leads that can convert into new customers. Techniques used to execute a marketing plan include SEO, PPC advertising, social media advertising, and traditional promotional tactics.

The Importance of Marketing for Tree Trimming Services

Strategizing how to grow a tree service business is difficult to do. In a company like the United States, there are many markets that already have a handful of established tree care companies that have huge budgets and a mile-long head start.

Trying to compete with odds like that is something that simply can’t be done if for no other reason than they can outspend you if they so choose.

That doesn’t mean that you can’t compete and grow your business, though. Most tree service companies rely on similar marketing tactics so making a name for yourself can be about picking the right battle.

And with the right advice, you can start generating tree service business leads that will not only grow your business but won’t require draining your bank account to do so.

Tree Service Business Leads

Market & Advertise on Facebook

Despite all the flack that it has taken in recent months for the handling of private user information, Facebook remains a giant when it comes to marketing potential. There are, however, some marketing companies that specialize in tree care that will tell you to avoid Facebook.

Oh well, their loss is your gain. Creating a Facebook business page is essential and can give you a litany of new opportunities. It is one of the easiest ways to build your brand and the values that are behind that brand. But ultimately, Facebook is a tool for how to get more tree work.

It is also a way to communicate with customers to share deals, spread the word about your business, and to communicate with happy customers that have previously used your service. And most of all, it is one of the cheapest and easiest ways to run your own ads.

Ad campaigns for tree service companies generally focus on immediately measurable results and immediate returns. The problem with this is that it can also undervalue the aspect of social media marketing, like Facebook.

Think about it. If someone sees one of your posts on Facebook, clicks through to your website, and then calls, companies would say that the website did all the work. In a similar vein, posting informative content might not get you immediate calls, but it does help to strengthen your SEO and expand your network.

Think of it as a “word of mouth” form of marketing. Only, well, word of keyboard. In any event, Facebook marketing is a serious opportunity to market your tree service company in order to grow potential leads and generate revenue.

How To Get More Tree Work Infographic

Leverage Google My Business

Google remains one of the giants of the internet because it is the place to go for anyone with any questions about, well, anything. Because of this, Google’s My Business listings are a wonderful marketing tool. Appearing in the Local Map can help you generate free leads for your tree service.

You can set up a listing for your business for free and it only takes a few minutes to complete. It is important to note that you need to make certain that all of your information is properly filled out. People will skip steps and wind up with incomplete information, which does not get the most out of a Google My Business listing.

Having this local listing makes you eligible to show up for local listings for keywords relevant to your business. Part of the problem that companies have is that they cut corners or don’t utilize it effectively. Here is how to positively use Google My Business:

  • Use your actual business name. Your business has to be precise with no added keywords. Fake names are easy to correct and businesses that try to implement them are generally harder to find over the long term.
  • Use your actual business phone number. If you are thinking of using a tracking phone number, don’t. Google will check it against all the other data they can find on you and inconsistent data typically means less visibility for your business in searches.
  • Use your actual business address. Many businesses try to make use of a virtual office or P.O. Box not realizing that it can do a lot of damage to your visibility. Use your real address, even if you work from home. You can hide it from searchers so they can only see your service area.
  • Include categories that make sense. For tree service companies, there are other things that are typically offered. If you do lawn care and landscaping, include them. This broadens your visibility in the eyes of search engines and you can always refine this later.
  • Include your entire service area. You can always constrict this to your ideal service area later when you can afford to be picky.
  • Include hours of operation. This is another point of data that Google uses to decide what companies to show in its search results. Your hours of operation can be one thing that sets you apart from the competition.
  • Add photos. Add real photos, too. Photos of equipment, work performed, and employees. This is because businesses with a lot of photos tend to show up more frequently in Google searches. Make sure that you rename image files to include specific services and cities to give you an extra edge.

Google My Business can make a huge difference in your marketing impact while also drastically helping your SEO along the way. If you don’t have a Google My Business listing yet, you should make it one of your next goals.

Free GMB Leads for My Tree Service

Offer Referral Fees

The aforementioned word of mouth continues to be one of the most powerful forms of marketing around. This remains true for one important reason: people trust people they know more than they trust your business.

That makes sense, so why not leverage that aspect? When you have a happy customer, try offering a referral fee. Something like “if they refer you a new client who spends $100, you’ll send them a $10 gift card.”

Something along those lines gives them an incentive to actually tell people about your business instead of “keeping you in mind”. This can mean a huge uptick in bookings if you have quality services. There are a few common mistakes, though.

Don’t be cheap about it. If you have to spend an inordinate amount of money to get a few bucks, people won’t bother. Not only that, pick a plan and stick to it. Having multiple deals can get confusing, leading you to mix up who got what deal.

It also goes without saying, but you need to give exceptional service to those who receive recommendations. If you provide flaky or uneven service, there won’t be another recommendation for that first person.

Also, consider who you give this offer to. There are some sources, like real estate agents, that could potentially send you hundreds of clients to take advantage of those referral bonuses. You could even put a cap on the total number.

Partner With Local Businesses or NonProfits

Regardless of how many five-star reviews you receive, you likely will never be as popular as a nonprofit. To put your business on the map, find a local nonprofit that you share values with or is doing something particularly amazing within the community.

Ensure that they have a sizable local presence, but that they are small enough to have value in your help. Then make them an offer like this: 5% of total revenue goes straight to charity in exchange for promotion.

Many smaller charities will likely jump at this opportunity as it is an obvious benefit for them. Even better, you get the extra promotion as well as a boost for having your business’ name attached to their good name.

You need to make certain that contributions are defined throughout the project, though. Don’t assume that they’ll put the offer on their Facebook, in their newsletter, or on their home page. Make it clear what you are looking for from the jump so there is no miscommunication or misunderstanding.

Even if it only results in a marginal uptick in business, you can take pride in knowing that the effort went towards a good cause. In the end, it benefits all parties involved: you get the attention your business needs and a charity gets valuable funds for its cause.

These are just a few of the methods that a tree care service could implement to substantially improve their marketing efforts. For smaller businesses, the key is consistent growth, not an explosion in business.

These are methods of marketing that are meant to promote steady growth over a long period of time. The key here is to have patience. You won’t see a huge uptick overnight and that is okay. Again, this is about steady growth.

Building a successful tree care business definitely is not an easy job. But with tips like these, anyone can be far more prepared to turn it into a successful endeavor. There are, of course, other methods to pursue like SEO. That is one of the best ways to market a tree care business whether you are a startup or an established business.

But for now, these tips should help you toward a more successful path.

Non Profit Arborist Group

Source: https://ctpa.org/membership-application/

Develop, Test, and Improve Your Tree Trimming Business Plan

Marketing is only as effective as its measurable results. It is very difficult to achieve sustainable success if you do not track your wins and losses. Obviously the goal is to generate tree service business leads, but the routes in which you reach that destination are the most measurable. We hear quite often from arborists who want to know how to grow a tree service.

It is not rocket science to perform well online but it does take patience and a real understanding of how digital marketing works. Is there a single best way to promote a tree service? The answer is no when considering the different challenges that arborists face depending on their budget, location and other dynamic circumstances. Sure, you can pay services dedicated to finding tree removal jobs but those seldom allow you to sustain success with your business over time.

Setting up Google Analytics and Google Search Console allows you to track where your leads are coming from and which keywords are generating the most outside interest. You can also notice things like search impressions and click-through rates. If you have a high impression on a keyword but a low click-through rate, there is something about the page that is discouraging customers.

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