It’s a new year, and if you are a jewelry store owner, it’s time to think about revamping your SEO strategy. For online and brick and mortar jewelry store owners alike, it’s essential to keep up with the ever-changing SEO trends to stay competitive in the rankings.
Of course, this can be a full-time job, what with the frequent algorithm changesthat major search engines roll out every year. But it’s our job to keep our finger on the pulse of ranking factor changes and marketing trends.
Quite frankly, it’s our job to keep you informed. So in today’s post, we will be sifting through the SEO practices of yesteryear to let you know which SEO practices you should adopt/maintain in the new year and which ones you can scrap.
1) Local SEO for Jewelry Stores
Yes, absolutely. Firstly, local SEO for jewelry stores is vital because the jewelry sales business is still very much local business – and that’s not changing any time soon. Have you ever heard of someone driving across state lines to buy an engagement ring? Probably not.
But that’s not a 2021 exclusive fact. What is exclusive to this year is that 72% of consumers who perform a search for local businesses will visit one of the companies they find within 5 miles of their location. That means that the people in your area are looking to stay local when buying jewelry. So local jewelry store SEO is still vastly crucial in 2021.
Make sure that you keep your Google My Business listing up to date. Include new pictures, any new service hours, and perhaps most importantly, any COVID safety precautions you may be taking. That’s an important one because, unfortunately, COVID is still very much a thing in 2021. And people will hold off on visiting your store if they perceive your business as unsafe.
Also, make sure that you are implementing longtail keywords on your website and landing pages. Longtail keywords should include a specific service and an exact geographic location. For example, “ring fitters in Tampa.” Having multiple landing pages for various services is also a good SEO practice for jewelers.
2) Voice Search Optimization
SEO practices also shift with technology. Voice recognition technology has come a long way over the past decade, and now more than ever, people are using their voices to conduct online searches. An Impressive 41% of adults report using the voice search feature on their mobile devices at least once a day.
But voice searches work the same way standard searches do, right? Not necessarily. The dynamic shifts some, and it has less to do with how search engines index sites and more to do with how users are interacting with search engines – namely, the words they are using to search. So you should optimize your jewelry store’s website for this growing voice search trend.
People are talking to their phones rather than typing on them to conduct searches. As a result, the phrases they are using to search are becoming a lot more conversational. For example, instead of typing “ring fitting near me,” people are verbally asking their mobile devices, “where can I get a ring fitting?” Because speaking is more painless than typing for most people, they aren’t leaving out articles or intentionally shortening their search phrases.
This shift in search phrases also has to do with how these voice search features show how users are encouraged to use them. Developers want users to speak to their devices as though they were talking to another human. As a result, search keywords are becoming longer and more conversational. So, SEO for jewelry stores in 2021 also needs to include more extended, more conversational keywords.
3) On-Site SEO for Jewelers
Keeping up with your on-site content will be vastly influential in 2021. For example, images are a biggie. Posting new photos on your site or GMB profile is essential, but you also must remember to include rich tags to make sure they get indexed by search engines. As we move from the holiday season to the new year, many shop owners are swapping out their Christmas photos for new pictures but forgetting to include descriptive tags. But all your new images need tags relevant for 2021.
4) Content Writing & Marketing
Search engines are placing a much higher emphasis on quality content in 2021 than ever before. And while many of you already know the importance of a content marketing strategy and have implemented one, you have to make sure that your plan is up to snuff in the new year. Your content has to provide value to your visitors. Google only prioritizes well-written, human-oriented content.
Any sites that use duplicate content, poorly written content, keyword cramming, or content that has otherwise been written more for web crawlers than humans will get penalized and lose rankings.
The emergence of voice searches influences Google’s strategy. Developers are trying to humanize the search experience and make it, so their web crawlers are indexing content written by humans.
Invest in a Jewelry Store SEO Service
Again, keeping up with all the latest algorithm changes and shifts in marketing dynamics can be a full-time job. Luckily, that is precisely our occupation. Here at Nolen Walker, we are your SEO partners. We not only provide you the services you need to dominate the rankings, but we also keep you abreast of all the marketing trends you need to know about as they emerge.
SEO for jewelry stores is just the beginning. We provide every service you will need to optimize your website, social media and earn more leads. Modernize your SEO strategy with our help.
Orthodontist SEO references a method of optimizing your orthodontist practice to show up on Google search results for relevant keyword phrases. SEO stands for search engine optimization and applies to both your company website (if you have one) and your Google My Business listing. The more keyword terms you show up for, the more inquiries you can get from prospective patients.
Some high-volume orthodontist keywords include:
best orthodontists near me
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invisalign near me
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smile orthodontics near me
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smile direct club cost
how much are braces for kids
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Orthodontist SEO Basics
SEO is needed in order to draw in new patients for those orthodontist offices. Those search keywords related to orthodontist SEO can be heavily competed over and properly optimizing your website means getting your office at the top of those search engine rankings.
This also means a ton of potentially organic traffic that can draw more eyeballs to your website and, by proxy, your orthodontist office.
Still, there are definitely challenges when it comes to orthodontist SEO that many local orthodontists deal with on the regular. There is also a fine line between a general dentist and an orthodontist that some people don’t understand and creating separation is essential. After all, the American Association of Orthodontists says “al orthodontists are dentists, but only 6 percent of dentists are orthodontists.”
Online vs Word of Mouth in 2021
Word of mouth is still a huge part of any business, it has just changed in presentation. Instead of physically talking to someone, word of mouth is now done online. This is through referrals that let potential customers know whether or not they can trust a certain orthodontist or not.
There are times, though, where certain dental services are being done by a general dentist even though an orthodontist has the specialized training needed in that particular area. This means that the referrals are not necessarily passed from dentists to orthodontists.
Having a strong orthodontist SEO game, coupled with a strong content strategy, means that your services are outlined clearer than ever before. This helps get more referrals for your practice, which in turn leads to more patients for your business. That is how money is made.
Creating The Best User Experience
This doesn’t just go for the services provided in an orthodontists office. It also means that your digital marketing and orthodontist SEO strategy has the same synergized goal that Google has when it comes to providing results.
The latter aims to provide the most relevant, interesting results possible to its users and by optimizing your website, you can provide those things to the search engine. This can be done through relevant, useful content and proper optimization throughout.
The website presence that you present is your opportunity to help inform those potential patients why it is they should choose an orthodontist over a general dentist, especially for things like tooth alignment. It is also your chance that you have to show why your practice should be the first choice over other similar practices in your given area.
The most important first step when it comes to providing the best experience is to ensure that users can find you. Name, address, phone number is an essential aspect of orthodontist SEO and it is imperative that your information is plastered all over the website.
User experience is all about convenience and ease of use. Never make the user have to look for things or take any more additional steps than they need to. When you make things as easy as they can be, your users will appreciate the ease of use here and come back to your website again and again.
Optimizing for Specific Services
There is an understanding that orthodontic patients differ from general dental patients. This means instead of being seen for things like cleanings, an orthodontist is seen for things like braes and correcting alignment.
Since general dentists have a different relationship with their patients, it also means different SEO strategies in order to be successful. Having a successful orthodontist practice means targeting and reaching as many patients as possible.
Optimize your website to illustrate all of the services that you offer to make it clear to your audience what you do. Combined with proper orthodontist SEO, this can help to not only get those leads that you need to keep a business going but help to convert those leads into paying clients.
This should be the central focus of digital marketing and orthodontist SEO helps that digital marketing effort without having to break the bank to do so. That is what makes SEO such an effective marketing tool for businesses of all types and sizes.
Performing Keyword Research
No SEO campaign can begin without identifying proper keywords (we showed you some of the best ones at the top of this post). This is done through thorough keyword research. Knowing what relevant orthodontic terms are necessary to target is the place to begin for search optimization.
This also helps to adjust your website to target the best possible searches in your industry. Ranking well in those keywords, the ones that people are actually looking for, can help keep your business at the top of the search rankings and in the eyes of your audience. And that translates into dollars.
The biggest thing is to avoid meaningless keyword wins. Your orthodontist SEO should target keywords that have a heavy search volume so that you can get some of that audience. Your orthodontist site won’t win all of those viewers, but even a fraction can go a long way towards boosting the number of leads that you generate and converting them into real dollars.
Much like a small alignment can make a huge difference in the smile and bite of a patient, subtle changes to your orthodontist SEO can have a huge impact on your website, which can have a huge impact in terms of online visibility and towards your bottom line.
Targeting Specific SEO Features
There are a number of different orthodontist SEO features that need to be addressed in order to properly optimize your website. One of those is internal linking. This is where those links point from one page to another across the web.
Having a solid backlink catalog means improving your authority across the web. That means having other, reputable sources that point back to your website. This can be done through partnership linking agreements but is mostly done through solid content.
Speaking of content, site content is one of the most important elements of orthodontist SEO that there is. Any web page online needs to have content and it needs to be written well. Google will punish a website that has poorly written content, complete with mistakes along the way.
Quality content can be added through webpages or through a blog on your website. Best of all, the content doesn’t have to be written. Good content can encompass things like infographics and videos that can grab the attention of the user without having to inundate them with a wall of text.
Quality content is what can draw a consistent, organic audience to your website on a regular basis. Maybe they aren’t looking to use your service right now, but with consistent, informative, authoritative content, you can turn those users towards your services over time.
Of course, none of that matters if site speed is not optimal. There have been several studies to show that if a website doesn’t load in just a few seconds, visitors will abandon it and move on. So if your website is not loading within 2-3 seconds at most, your user experience will be limited and can damage your site reputation.
Not only that, but Google’s rankings also take site speed into account. So if you do not have a fast loading page, that can hurt your site in the rankings. Take the time to optimize images on your site, making them as small as possible, use advanced cache configuration, and any other methods that can keep your website running as fast as possible.
Maybe the most important aspect of orthodontist SEO and SEO, in general, these days is optimizing for mobile. More and more users are beginning their searches on a mobile device and a huge number of users are visiting those businesses the same day.
If your website is not optimized for mobile, you could be missing out on a huge chunk of the audience. It is arguable that you need to optimized your website to meet mobile standards first and foremost. Have a solid mobile base means that you can draw in the most traffic possible through ease of use.
Your overall user experience is a huge way to draw in more patients to your orthodontist practice. Making certain that your website meets all orthodontist SEO criteria means that your business will have more referrals and more conversions.
These create the perfect situation for any orthodontist to increase their patient list and bring more money into their practice.
As with any local business out there, presenting your orthodontist website in the best way possible is imperative. That means having the best orthodontist SEO game plan that you can have to keep your site at the top of the search rankings.
Quality orthodontist SEO can increase the value of a typical orthodontic office. This is especially true in areas where there aren’t many orthodontists practicing as it can become possible to dominate the keywords for that location.
This is huge because, when a parent looks for someone to straighten their child’s teeth or they need a cleaning, they can Google your business in short order and bring in more business than ever before for your orthodontist office
SEO can be helpful to businesses throughout the United States. However, it is also one of the least trustworthy businesses out there. Why? Because an SEO is a person who guesses for a living. While those guesses may be educated and based on real-time data, there are times when they are manipulative and selfish.
Another problem with “SEO” as an industry is that it is vulnerable to groupthink, rumor, and innuendo. Since nothing is empirically provable in this industry, and because Google is always tweaking their precise ranking factors, theories and rumors get perpetuated for years, when the tactic may not even work anymore.
That’s why unconventional SEO tips can be exciting and a berth of fresh air. Check out Nolen Walker’s unconventional SEO tactics:
1) Focus More on Brand than Content
While content is certainly important to the SEO game, an unconventional approach is to value brand above content. Why would you do this when content is one of the most important aspects of a sound SEO strategy.
Brand is one of the most valuable marketing tools there is. It can be seen in the biggest companies out there. When thinking of computers, Microsoft and Apple are the names that come to mind. For fast food, it’s McDonald’s.
But a brand is so much more than just a logo and a tagline. Building a brand takes consistency, subtlety, and a distinct message that you want to convey. Most importantly, it means sticking to your color scheme and using secondary marketing to promote your message across your website, business cards, print marketing, etc.
There are far too many companies out there that have no synergy between their logo and the rest of their website. The colors should be complementary and should be present throughout. Secondary marketing is taking aspects of your logo and implementing it throughout the rest of your website.
Establishing your brand is getting your audience to recognize your brand even when they can’t particularly pinpoint why they do. It is with that secondary marketing – that consistency in color, image implementation, and overall delivery of your message and brand – that the most successful brands thrive.
Develop your brand and make it your main focus and it will go from an unconventional SEO tip to a major anchor for your business.
2) Let Quality Services Drive Reviews
Reviews are definitely not an unconventional SEO method. As a matter of fact, having a successful SEO strategy means that you have a litany of positive reviews across several review sites. You can post them on your own site, but being able to refer to them on those review sites is what really makes your website stand out.
More importantly, reviews building brand trust with your target audience. And that level of trust is one of the most valuable things that a brand can have with its consumer base. But like garnering quality reviews, it takes time and quality services.
The single best way to get positive reviews is to deliver positive work each and every time. Don’t be afraid to ask for reviews if you feel you have provided exemplary service because your customers will be more than willing to leave a positive review if you’ve done a good job.
Building up those positive reviews will be one of the pillars of a quality SEO strategy. It may be “unconventional SEO” but really it is just about developing consistency in the quality that your company provides.
Feature those positive reviews proudly, let visiting users see them so that they can be aware of the quality of work that your business delivers. There is no taking shortcuts in the business world and there truly is no shortcut when it comes to getting positive reviews for quality work.
3) Ignore the SEO “Experts”
There are a ton of so-called SEO “experts” out there proclaiming that they have what it takes to put a business at the top of its class for the keywords that it is targeting. But the fact of the matter is that there is only so much real estate online and everyone and their mother is likely practicing the same methods.
Sure, there are definitely tried and true methods for raising your overall search engine ranking, but those same methods being implemented by everyone will level out your results. This means taking a unique approach and trying some unconventional SEO methods.
That isn’t to say that you should ignore everything that has proven to be successful when it comes to SEO. But throwing in some unconventional SEO methods into the mix can give you a unique SEO perspective.
Having that unique approach – so long as it is effective and done consistently – can give you an edge on some competition for some keywords that you are targeting. Any kind of leg up on the competition gives you an edge, an advantage.
While there are a few true professionals out there that can definitely deliver results each and every time, taking a unique and personal approach to your own SEO strategy can help your company stand out not only from an SEO standpoint, but as a business in general.
4) Start a Podcast
While it certainly seems like everyone and their mother has a podcast (spoiler alert: they do), podcasting is proving to be an effective marketing tool and an unconventional SEO method. The thing about it is that SEO does not have the kind of impact that traditional SEO does.
Still, there are more than a few ways that podcasting can help with your SEO strategy. The most direct impact that you can see is if you place a player on your website. Those listening to the podcast on your webpage will stay around longer, helping your bounce rate.
If your podcast has well-written show notes that accompany your episodes, the text side of it can have some impact through traditional SEO. Keep in mind that any SEO benefits felt here are not directly from the podcast but from related content.
Another thing that can help is if you have an easy to remember name for your podcast on iTunes and other podcast directories. When your podcast is easily searchable, it gets your target audience searching for both your podcast and website.
Not only that, podcasting makes for an excellent possible marketing opportunity. The fact is that the podcast advertising market still has not been saturated like other forms of marketing. There is room to target the 18-49 demographic that is so coveted in the marketing world.
When you combine all of these things together, podcasting can be an extremely effective if unconventional SEO method. In any event, it will have very real benefits for your website (and the podcast will benefit from it all, too).
5) Comment on Other People’s YouTube Videos
This unconventional SEO method is not quite as effective as some others, but there are definitely benefits to be had if it is implemented properly.
The strategy works as such: open up YouTube videos for relevant keywords. Commenting on these videos with links to your page, website, or video can help to create unique, organic traffic if done properly.
One thing to keep in mind is that you want to be careful and not overdo it. Should you overdo it on the commenting, it will come across as spam and that will lose credibility in the eyes of not only the creator of the video but other users commenting as well.
Use this practice sparsely and you can get unique, organic additional traffic. This is more of a method for smaller online ventures that need all the exposure that they can get. Don’t put all of your eggs in this basket as it is not meant to have major results.
When implementing with discretion and an eye to avoid being labeled as “spam”, this is just another unconventional SEO method that can add some organic traffic to your numbers and potentially develop some backlinks that could prove valuable to your SEO strategy down the line.
These are all strategies that offer their own unique benefits to your overall search engine rankings and can help make your business and website as unique as possible in a crowded marketplace.
6) Don’t Be Afraid to Experiment
Ultimately, the only thing that matters is how SEO applies to your business. Something that works for many other people, may not work for you. In an industry like SEO, you cannot fear experimentation. If you find that a particular tactic works for you (like not blogging at all) then you shouldn’t start blogging because someone told you to.
The success of your campaign should be measured in dollars. If you are generating quality leads online, continue to do it “your” way as long as it works. The upsells in the SEO industry are ridiculous as companies will try to make you pay for stuff that you don’t actually need.
As a business owner, you may not have the knowledge to begin an SEO experiment, and that’s ok. The key is investing in an SEO company that you actually trust to put you first. They might experiment with certain tactics that have worked for other clients, even if some guy on Twitter thinks it doesn’t work.
If you have a website and an online business, there is little to no doubt that you have heard all about SEO at some point. It is preached that SEO is an essential part of any business online and that’s because it is the truth.
SEO is there to help give smaller businesses a fair shot at generating consistent organic traffic through related keywords. Being able to capitalize on a strong SEO game means keeping your business competitive even with the smallest of budgets.
Still, there are companies out there that do not need SEO as much. For these businesses, digital marketing channels like Facebook ads, PPC ads, or organic social media followings can generate more clicks and revenue than even the strongest SEO game.
The thing is that there are definitely some industries that rely more heavily on SEO than others. Understanding which industries need SEO can provide you with the information necessary to ensure that your business, should it fall into that category, meet proper SEO standards.
It is all about return on investment (ROI) for your business. Getting the greatest bang for your buck means finding methods of reaching your target audience without having to break the bank to do so. This is why determining which industries need SEO is so important.
Which Industries Need SEO?
As it stands, there are so many marketing channels available to businesses, both on and offline. This can range from television ads and billboards to more modern methods like interactive video or PPC ads. The point is that there are a ton of different ways out there to spread the word about your business to garner new customers.
But it is important to keep in mind that different industries will get different results from different types of advertising media. Knowing which industries need SEO means determining what kind of product or service that you are offering, where your target audience is spending their time, and a whole other list of factors.
There are industries, however, that are so highly regulated that their methods of advertising are severely limited. Knowning which industries need SEO is so important: it helps to mitigate the limitations put forward on those regulated industries.
Law firms need SEO in a highly-competitive field. The reality is that lawyers can be ruthless and that includes their SEO campaigns. As is the case with home service businesses, lawyers will show up on the Local 3-Pack for relevant search queries. The difference in review generation, listing optimization, and website optimization can determine which lawyer generates the most local leads.
Like law firms, dental practices tend to go after SEO pretty intently. SEO for dentists is a growing business and many practices have found measured success that would have not been otherwise possible. Building a dental website for SEO is fairly straightforward if you know the basics. With that said, local optimization will be just as important, as it is with home services and local law firms.
Other SEO Industry Options
If there isn’t a ton of pre-existing competition, the search engine results pages can be ripe for the taking. When it is easy to rank for low-competition keywords that also reflect the intent of what your audience is planning to buy, investing in SEO is definitely something to do.
Understanding which industries need SEO comes down to a variety of factors, but access to keywords is one of the biggest. If you’re in a hyper-local market, you can achieve better rankings through a local SEO effort instead of striving for those national rankings that can be difficult to obtain.
But if you are in a low-competition industry, implanting a strong SEO strategy is an excellent decision to make. It keeps your business at the forefront of those localized searches and makes your business the one that comes up for those relevant Google searches.
Brick and Mortar Businesses
Local SEO is a great way for those geographically restricted businesses to better reach their target audience. Instead of competing for national rankings, sometimes with heavyweights within a given industry, targeting that local audience can be highly beneficial.
Determining which industries need SEO might be a bit of a broad stroke. Think of it like this instead: local businesses definitely need SEO. After all, it is the quickest way into the minds of your target audience as that target audience is localized.
SEO can be a great source for brand new, localized customers and can be beneficial for businesses of all kinds across all industries. If your business is brick and mortar, you don’t need to know which industries need SEO; you definitely will need to.
There are a ton of examples of why local SEO is so essential for those brick and mortars. Maybe you’re a local service company. When toilets overflow and pipes break, people will get onto Google and find the nearest repair service.
Using SEO, your business can be on the first page for those local searches in your given area. That is a major asset because more and more people are performing Google searches for needs like these and choosing from options on the first page of results.
This applies across a number of industries as well. Again, people are getting onto Google to either find a business for a service they haven’t needed before or looking to find more information about a business that they have considered using.
With SEO, you can get into the consciousness of those users as they Google for relevant results. This is a great way of bringing in new, organic traffic to continue building your customer list.
Niche Online Retailers
Of course, determining which industries need SEO can also cover niche online retailers. E-commerce is extremely popular for small businesses and since there is no physical storefront, using digital marketing and SEO can be the driving force when it comes to getting new customers to visit your shop.
Using SEO can be a huge part of that. And since most online stores aren’t these massive entities like Amazon or eBay – where something for everyone is offered – using SEO to attract that niche audience is a must.
Because there is no brick and mortar involved, it becomes less about local SEO and more about finding factors like shareable long-form content that is meant to funnel into purchases. This is what has the biggest impact on the bottom line of these e-commerce shops.
Ultimately, determining which industries need SEO is a good place to start to know if your business needs to be implementing SEO strategies. In any event, it can’t hurt to do so but it can be much more beneficial in some industries as opposed to others.
Those strong SEO strategies can make all the difference for small businesses from those specific industries.
With predictions of Google seeing a 15% decline in travel ad revenue as well as a 20% drop in the second quarter thanks to the outbreak and Facebook facing serious drops in their total ad revenue in those travel and retail sectors, it begs the question as to what coronavirus (COVID-19) means for the rest of the internet in terms of digital marketing, SEO, and digital budgets.
To say that coronavirus has made quite the impact would be putting it very lightly. Schools have been closed, public events of the highest magnitude (hello, NCAA tournament) have been canceled, and even the NBA and NHL seasons have been suspended.
Seeing the impact that this virus has had on the physical world is substantial enough. But it leads to questions about what kind of impact that the coronavirus can have on the SEO and digital marketing worlds.
Ad spending is expected to fall in a lot of sectors and analysts expect that giants like Facebook and Google will see ad revenue declines for things like travel or areas that are affected by global travel issues.
What does this mean? Ultimately, media buyers and marketers are re-evaluating the short-term advertising strategies that the coronavirus has had an impact on. The outbreak has resulted in serious issues that could persist for up to six months based on the predictions of experts.
Google’s Pivotal Role
Since the United States and many other parts of the world are essentially on hold, many wonder whether Google’s major algorithm updates will also be temporarily suspended. At times like these, it would be devastating for businesses to lose major rankings while also combating the adverse economic impact of the outbreak. But the flip side to this rationale is that a frozen algorithm could invite targeted manipulation by digital entities with the assets to execute such a plan.
Aside from SEO as an industry, Google will need to step up as a community aid during this time of crisis. They have already been tasked with creating a website to help manage the coronavirus outbreak (although there’s been some confusion about what the site will actually present). Aside from this special task, Google is also populating COVID-19 related queries in the autosuggest mechanism of its search engine.
Concerns about Supply and Demand
There is little question that the supply chain impact on inventory is beginning to be felt in advertising spending. With so much production based out of China, there are concerns about maintaining inventory. This means that ads that run digitally may not be viable if the current stock cannot keep up.
If key products go out of stock, that means that Google search and shopping budgets could be cut as much as 40% based on anticipation. For example, a luxury international travel business has faced budget cuts of more than 50% from previous months and this is across all digital channels. Though there is flexibility to move some of that remaining budget to other channels and campaigns that many be more effective, there is definitely less to work with at the moment.
There are some businesses that have put a complete stop on their digital ad budgets as well. In the hospitality and events industries, advertising budgets have been effectively turned off since coronavirus restrictions on gathers has played such a monumental impact.
Another big factor to consider is the suddenness of all of this. The outbreak had people concerned initially, sure, but the banning of travel, the restrictions on gatherings, and all of these other cancellations and bannings have sprung up in the last week alone.
As the outbreak continues, and we learn more about it, that will lead to adjustments in the way that these situations are handled. The same goes for digital marketing and ad demand in the face of the coronavirus outbreak. It may take time, but the budgets will come back around at some point, even if they are aimed at different niches.
A Feeling of Uncertainty
It is the uncertainty of everything right now that has most businesses of all types on edge. Not knowing what’s coming, not knowing the impact that it will have, keeps businesses from making the plans that they need to move forward and remain successful and profitable.
In some instances, demand hasn’t dropped, but trends from around the globe have marketing clients feeling wary and cautious. Amazon revenue, for example, is clearly down, but there is uncertainty about whether this is a trend or a lasting effect.
Budgets for marketing agencies and digital advertisers remain something of a day-to-day plan. Some clients have not changed their marketing strategies while other budgets have to be handled delicately as the coronavirus outbreak unfolds and more bans are put into place.
And even though some of those marketing firms have seen clients stay the course, there is a distinct feeling that they are definitely nervous about where things are headed and the drastic changes that we have seen in just the last two weeks.
There are sectors of the marketing world that seem to be unaffected by everything, but those clients still remain rightfully cautious. Seemingly overnight, the coronavirus outbreak has had a tremendous impact on some of the biggest names in retail, both online and offline.
That cautiousness has led those seemingly unaffected clients to tell their brand managers and e-commerce managers to be prepared to pull back spending. This is because the rapid movement of coronavirus restrictions and bans can change the game for any industry at a moment’s notice.
Bucking the Trend
Having said that, not everyone sees budget-cutting to be the answer in these trying times. For those who operate heavily on trade show circuits, there is an effort to find a way to digitize the experience so that they don’t lose the leads they would normally pick up at those events.
Essentially, it has created the need to adapt, not avoid. Cost-cutting is understandable in some arenas but there is room for tweaking and adjustment. This can mean reallocating budgets elsewhere in the short-term to provide the answers that are needed to keep business moving without a substantial drop off.
For those aforementioned tradeshow circuits or businesses that rely on touring, putting more money into digital marketing and SEO can be the solution to that obvious deterrent. For companies that have aggressive goals to meet this year, that shift to digital marketing (and thus increase digital budgeting) can be a way to increase revenues in the face of a potential downturn. It really depends on the niche, the company involved, and the way that they attack the problem.
Shifting budgets will certainly be one strategy that many companies implement during the course of the year. That, in turn, could drive up competition and prices for media. That means that advertisers could continue to feel something of a squeeze even after the coronavirus panic fades.
The Biggest Impacts
Where the greatest impacts will be felt as far as digital marketing is in the travel industry and that should go without saying. Even if there hadn’t recently been a ban on international travel from President Trump, people will be more and more reluctant to want to travel. It only increases the chances that they catch the virus and that alone has everyone panicking.
Major outlets like Expedia expect to lose in the range of $30-$40 million because of the effects of the coronavirus outbreak and the widespread panic that has ensued. What isn’t realized is the effect that this has on businesses in the hospitality and restaurant niche.
Think about it: if far fewer people are traveling due to restrictions and fear surrounding coronavirus, the hotels, and restaurants that those travelers frequent will see less business as well. It is a domino effect that is spreading into the digital budgets of those companies and continuously trickling into other areas.
The impact on SEO is clear as well. Most see SEO as a means towards ranking in the top of the searches, but that isn’t the only reason. The reason is sales and a recession in sales can have a wide-reaching impact on the SEO game.
Search marketing can be heavily impacted because clients tend to drop off if they can no longer afford to pay for consulting. There have been lessons learned from similar situations in the past to not be completely caught off guard by a global panic such as this, but those lessons can only teach so much.
In the end, patience and adaptability will be the biggest keys for digital marketers and SEO specialists. Clients will panic and some will pull their marketing and advertising budgets. But the smart ones will tweak their approach and find other avenues in the short-term.
These adjustments may not prevent losses from occurring, but they can help to stifle those losses that would be larger in other situations. Besides, the coronavirus outbreak is not expected to be a long-term issue, just one that could last the next six or so months.
While the initial impact felt by digital marketing agencies and their clients is apparent, things have shifted into a “wait and see” attitude for the most part. Budgets being cut seems like a temporary solution to combat restrictions and difficulties put forth by coronavirus-related restrictions and bans, but there are definitely limitations on where these impacts are felt.
The industries that are most heavily affected by these restrictions and bans will likely shift their advertising dollars to other areas, though the impact remains to be seen as the internet has created the most powerful marketing tool out there.
Until we know more about the impact of the coronavirus will have and how long these restrictions and bans will be in place, the best thing that digital marketing agencies can do is to wait and see. Shifting funds may work in the short term but who knows how it will look over a six-month period or longer.
Wondering how to improve bounce rate in 2021? You aren’t alone.
When it comes to operating and maintaining your business website, there are so many factors to take into account. Especially when it comes to the arena of SEO, there are items that can make or break your website, driving away traffic or driving it in.
One of those things is bounce rate. For those who don’t know, bounce rate is the percentage of visitors that leave a webpage without taking action. This means they don’t fill out a form, click on a link, or make a purchase. This is important for a few reasons and improving bounce rate is essential.
If someone bounces from your site, it means they didn’t enter the sales funnel, let alone complete it
Bounce rate Google ranking factor, and it can potentially impact your rankings
Here are a few helpful tips for how to cut down on that bounce rate and turn more clicks into more conversions for your business.
1) Showcase Credibility
One of the most important things visitors look for in a website is how trustworthy it seems. When they land on your website, they are looking through the content to see how reliable and trustworthy your website seems.
Being able to build credibility and increase trust with your visitors is imperative to improve bounce rate. Include things like positive reviews for your products or services and showcase any special deals that you may have going on. This makes your site more trustworthy in the eyes of the consumer, decreasing the likelihood of them bouncing away from your website.
2) Blog Frequently
Content is hugely important in the world of SEO these days and if you can speak intelligently and authoritatively on a certain topic, it can help you to retain those visitors who come to your website.
Creating fresh content can keep users coming back again and again, even if they don’t plan on using your service or product. This can help to generate organic traffic to your website and keep those visitors from bouncing away after a moment, introducing them to other areas of your website and keeping them from leaving in short order.
3) Optimize Your 404 Page
There are few things quite as annoying as visiting a webpage only to be met with a “404 page not found” message. That doesn’t really give you any insight and leaves you feeling frustrated more than anything else.
You should be able to provide your users with a helpful 404 page, one that offers alternatives for the user to navigate to. This way, when they see the 404, they don’t simply vacate the page and move on to another one. 404 pages can have a huge impact on the bounce rate of a website and should be addressed accordingly.
4) Make Links Open in a New Tab
When you are creating a sound internal linking strategy and have links to other pages within your own site, you need to make certain that those links open into a new tab. This helps to potentially increase the time that a user spends on your site given that they will have multiple pages open at once if they click on a link.
This is a bit of a trick when it comes to improving bounce rate, but it can be effective at keeping users on your site for longer than if you had links that stayed within the same tab in your browser.
5) Focus on Internal Linking
One of the biggest factors in SEO today (and for a long time) is internal linking. You need to focus on keeping the user on your website and having links to other pages on your site is a hugely important key to this.
It ties into the last tip, too: being able to open new tabs in their browser means that they stay on your site longer. This will help reduce your bounce rate and improve your overall rank in the category.
6) Identify and Correct Broken Links
User experience is more valuable than ever and there are few things that will aggravate a user more than things like broken links. Not only will it chase off users, increasing your bounce rate, but it will create a sense of dissatisfaction in users that will likely keep them away from your site for good.
There are tools online that can help you locate broken links on your site and keep them to a minimum. That will help to improve the overall user experience, keeping them around on your website for far longer and limiting your bounce rate.
7) Emphasize a Call-to-Action
Having effective call-to-action is one of the most essential aspects of a website. After all, you want that user to do something when they visit, likely purchase a service or product. This is where the call-to-action comes into play.
Not only that, the user should be able to find the CTA within seconds of landing on a page, any page. The CTA should be compelling but not pushy giving the user an enticing reason to click on it. Using different colors, fonts, changing up the verbiage, etc. can have a huge impact on how that CTA is received and the effect that it has on traffic.
8) Avoid Intrusive Popups
If there is one kind of ad out there that is universally hated, it is the popup ad. It is safe to say that, generally speaking, users do not enjoy invasive popups. They usually lead to even more popups, which creates a frustrating experience on the whole for users.
They are highly irritating and frustrating and can create a disrupting experience for users. If popups occur, a user is highly unlikely to ever go back to that website again and that defeats the purpose of your bounce rate.
9) Limit Distracting Ads
This is kind of in the same wheelhouse as popups. The more distracting ads, the more irritating they become to the user. When this happens, the user is highly unlikely to come back to your website ever again and that defeats the purpose.
Having ads is fine; websites need to make money somehow. But Keep them to the side of the page so that the user’s attention isn’t being pulled in several directions. This just increases the likelihood that they won’t focus where you want them to focus and that they will ultimately leave.
10) Target a Relevant Audience
Sure, it would be great to appeal to everyone but that just isn’t feasible. The best way to reduce bounce rates is to focus on your target audience. These are the people that are most likely to use your website and not just leave in a matter of seconds.
Identify your core audience and the keywords that related to them. Try variations but don’t get too broad; keep your focus on the specific group of users that will make up your target audience. This will help keep users on the page for longer.
11) Diversify Your Content Topics
One of the best things that improves the bounce rate for a website is to keep readability. This means implementing various forms of content, not just text. Users may be dissuaded if they feel like there is too much text, leading to higher bounce rates.
Use video content and high-quality images to help keep those users around for longer. Imagery can be attention-grabbing and engaging, making it a highly valuable tool for your website and keeping those valuable users around for longer.
Always make certain that these mediums are implemented in high quality; low quality will cause just as many bounces.
12) Keep Paragraphs Short
Another way to improve readability is to keep your paragraphs and content length short. If there are big walls of text, users won’t have the patience to read through them; they will simply skip to a different page or another website entirely.
Keep your paragraphs short and digestible and make certain to break them up with headings and images to keep the user engaged. This will keep them around for longer, too, meaning that your bounce rates will become significantly better thanks to the highly digestible content.
13) Ensure a Mobile-Friendly Website
More and more searches and online experiences are beginning on the mobile platform. This makes it essential for your website to be compatible with mobile users. If you don’t have a mobile-friendly website, users will likely not even bother with you.
Not being mobile-friendly means leaving a lot of potential users on the table. If you want your website to grow and reduce those bounce rates, being mobile-friendly is a great way to do that.
14) Create a Catchy Design
One of the main aspects for any user that is browsing a website is a catchy design. Sure, they may not have that as a reason in the forefront of their mind, but a catchy, intuitive, beautiful design will keep users around simply to look at the appealing aesthetics.
If your website is bland or difficult to navigate, users will click away very quickly. The design is just as much a part of the user experience as anything else and can be hugely valuable for drawing in those users who may be uncertain about your service or product.
Bonus Tip: Incentivize Users With Value Propositions
Users spend time on your website at the expense of other tasks and activities. Because of this, you must give the user a reason to stick around and make their time spent exploring your business, a worthwhile one. For this reason, immediate displays of value are critical to making a user feel like they are in the right place.
We talked about some ways you can showcase value, whether it is an urgent Call to Action or a showcase of your business credibility. Other avenues through which to create value propositions include, video content, downloadable coupons, live social media feeds, and original and unique photos of your employees at work.
Looking for insurance marketing ideas and strategies for 2021?
Implementing the right marketing strategies can mean the difference between a struggle to find the proper leads and having a consistently growing and thriving business.
There are more than a few marketing strategies that you can implement that can help your insurance firm develop the leads that it needs to continue growing and thriving. Here are 14 ideas for 2021:
1) Spruce Up Your Website
Your website is the first thing that the vast majority of your audience will see first. If it is a visual wreck or doesn’t respond the way that you mean it to, that could cost you more than a fair share of customers.
There are a few things that you definitely need to do in order to spruce up your website. The most important is to have your contact information in an easily visible and accessible place. You should never make it difficult for customers to try to contact you.
Making certain your site is fast, clean, and intuitive will go a long way towards drawing in customers to your insurance company website.
2) SEO is Your Friend
SEO is what keeps even the smallest of businesses competitive. Best of all, you don’t have to spend much to have a strong SEO foundation.
Make certain that your images are optimized, that your content is both clean and relevant, and that you develop strong backlinks. These are just a few things that will optimize your website so that you can rank near the top of relevant keyword and location searches.
SEO can keep your insurance business relevant in all of the right searches.
3) Create a Blog
Remember that content mentioned in the previous section? It is actually one of the most important aspects of any website. Google is a fan of relevant, informative content because it wants to provide nothing but the most relevant search results.
If your insurance website is informative and answers questions that your target audience wants to know the answer to, that will draw traffic to your website and make it an authority that will draw your target audience in.
Answer questions relevant to the industry, ones that your target audience is asking. This will create consistent traffic to your website.
4) Make it Simple
Here’s one simple truth: insurance is a complicated endeavor to understand. That is why you need to make it easy for your target audience to understand. Create something like an “insurance 101” section or an interactive guide that your audience can reference.
Maybe create a quiz that helps your potential policyholders understand what it is they are looking for in an insurance policy. Things like this will go a long way towards helping your audience have a better understanding of what policies they need and how you can offer it to them.
5) Pay Per Click (PPC) Advertising
While SEO is a fantastic way to keep your website ranking near the top of relevant keyword searches, it isn’t 100% effective, either. Your SEO will only take you so far before you need to look into other avenues that can be effective to your campaign.
PPC advertising is one of the most common ways to get to the top of relevant search engine queries. This means that your business can be seen first and foremost, putting it right in your target audience’s line of sight.
This can be a hugely beneficial way of marketing to keep your business relevant in the eyes of your audience.
6) Video Marketing
Video is one of the largest growing trends in insurance marketing with United States consumers watching up to six hours of digital videos each day. This makes for a wonderfully beneficial avenue to reach your target audience and have the greatest impact.
Best of all, creating digital video content is easier than ever before. You can shoot high-quality videos on a smartphone these days and quickly edit it with any number of editing tools. That gives you the ability to create engaging content in a flash unlike ever before.
7) Reviews Generation
Reviews are one of the most important features of any effective digital marketing campaign. This is for two reasons. The first is that your reviews establish and create the tone of your business, encompassing its trustworthiness.
The second is that positive reviews tie into your SEO rankings. If your website gets a ton of great reviews, it will only strengthen your website’s SEO, making it more likely to appear near the top of the search rankings.
Reviews can be your business’ best friend if you have an ample amount and know how to properly use them. Check out this awesome review software for your website which can help showcase and generate reviews.
8) Highlight Achievements
This might seem a bit like tooting your own horn, but that is a good thing to do in order to set your website apart from the others in your industry. Maybe you’ve won a few awards or have a huge amount of positive reviews. These are all great things to feature somewhere on your website.
The key is to point them out without sounding like you are patting yourself on the back. Illustrate to the customer what sets you apart from the rest and they will see that perhaps your business is the one to choose based on those accolades.
9) Email Marketing and Newsletters
Email remains one of the most effective ways to reach a target audience. This is due mostly to the prevalence of smartphones in today’s day and age. People have quicker and easier access to email than they ever have before.
Using email to communicate with both current and potential policyholders is a great way to keep your business in their mind’s eye, to enforce your brand, and to inform them of any new or important updates.
Email marketing remains effective because it allows direct access to both current and potential customers in a way few other avenues can offer.
10) Social Media Presence
There was a time where having a social media presence was an option; that time has come and gone. If you don’t have a social media presence, you are leaving out a huge factor in marketing your insurance business.
Social media allows for direct access to the customer, allowing for the sharing of links and deals, the addressing of problems and issues that customers might be having, and a general direct interaction that can make a huge difference.
Social media is an asset like few others and can have a substantial impact on your insurance business as a whole.
11) Door-to-Door Promotion
This might seem like an archaic way of doing things, but direct interaction with your target audience can have an impact like no other. The only way to truly achieve this is by going door to door.
Not only that, there are a ton of benefits. The leads are free and they are personal. People get a feel for you during these sessions, making them more likely to use your business and to trust you as opposed to an email that can feel impersonal.
This might be an old-school way of insurance marketing, but it remains effective.
12) Show You Care
This is one of the truest methods of getting your target audience to understand your business and develop a level of trust with it. Showing your target audience that they aren’t just a number, that you care about them, can be a real difference-maker.
This means going above and beyond wherever possible. Taking the time to deal with the personal situations of your clients can give them a level of trust in your business that is unattainable otherwise.
Show your customers you care above all else and the rest will fall into place.
13) Facebook Live
Live, streaming video is one of the newest, hottest trends. With Facebook Live, in particular, you can invite both current and potential policyholders to interact with your business. Show off updates in policies or hold a live Q&A.
These kinds of things promote interaction with your target audience, promoting engagement that may not be possible through any other format. When you do this, you create a unique setting to interact with your target audience, allowing them to gain valuable information about your business that they may not have been able to get otherwise.
14) Partnerships and Backlinking
One of the best ways to establish your trustworthiness and authority is through backlinks from other relevant businesses. This is usually achieved through sheer authority, which takes a lot of time, or through established partnerships within your area.
These partnerships can go a long way towards establishing those helpful backlinks that make your business the authority within the industry and establish that trustworthiness that businesses covet. Those partnerships can be mutually beneficial, helping both sides along in their quest to establish quality insurance marketing campaigns.
Marina marketing is the process of promoting a marina or yacht service for business purposes. It can include both online and traditional advertising as well as modern digital marketing techniques such as SEO, website lead generation, social media promotion, and local listings optimization.
Why Marketing Matters for Yacht Services
Businesses who find themselves in a niche have both a distinct advantage and disadvantage when it comes to attracting customers. The advantage is that it can be easier to corner that market when people are looking for your services.
The downside here is that getting people to look for your niche service can be a difficult endeavor. If your product or service is centered around something that people aren’t looking to use regularly, finding new and unique ways to reach out to that audience is a must.
That is why marketing is so important for small, niche businesses. The vast majority of people aren’t even aware of that niche, let alone the business filling that niche. So, for yacht services, what online marketing services can be undertaken in order to capture some of that audience?
1) Build a Lead Generation Website
There is still a portion of business owners that believe that you don’t need a website. And sure, if you have an outstanding relationship with a small, localized community, maybe you can carve yourself out a nice little piece of real estate.
But without a website, there is a pretty good chance that you will be fighting to simply stay alive in the face of competition. This is because just about every business has a website. And why wouldn’t they? Just about everyone will visit a website before they actually visit that business.
The thing is that your website should be the place where you direct your potential customers. It gives the first impression of your business as well as any valuable information that potential customers may need to make an informed decision about your business.
Most of all, you should have a website as an easy, hassle-free means for customers to book services through. Making things as easy as possible on the customer is the key to making a sale that may not have been there previously.
2) Get Social With Social Media
Much like the crowd that doesn’t think websites are necessary, that same group also thinks that social media is unnecessary. But the fact of the matter is that social media has become an integral marketing tool for businesses of any size.
Look at Facebook. With a Facebook business page, you can display all of your pertinent information as well as photos of tours where customers are having fun to show those potential customers what they are missing.
Twitter and Instagram allow you to reach users directly by posting any updates to the site, deals that are going on, or responding to any problems that customers are experiencing. That direct customer interaction can be huge; when customers see that you are available and attentive, it leaves a positive mark.
Social media has graduated from a potential marketing tool to an absolute must. There are about a million other reasons that it is a great marketing tool, but the two reasons listed above should make it a clear case.
Get your yacht business on social media to begin tapping into the audience that you hope to reach.
3) Research Keywords The Modern Way
One of the most important aspects of digital marketing is a focus on search engine optimization (SEO). This is essentially the list of best practices that Google uses in order to rank websites for relevant keywords.
Those keywords are essentially how search engines separate sites into relevant results. If Google wasn’t doing its job on that front, searches would be useless because they would not be generating results. The focus on those keywords is what will make your website appear when a user types in that relevant keyword.
Using those keywords smartly throughout page content is how you can make the best use of them. Simply spamming them on your website no longer works; Google will filter it out or ban you if they think it’s worth a ban.
Utilizing these keywords can make your business one of the featured results for your geographic area. But you have to focus your SEO campaign on those keywords properly.
4) Distinguish Yourself From Competitors
While digital marketing is something that every business, big or small, needs to focus on, there is one other thing that needs to be considered: being unique. The simple fact of the matter is that any given industry, the competition is stiff.
This is because just about everyone is offering similar services. So, to stand out among those competitors, you need to make your business unique. Set yourself apart from the competition. What makes you a better choice than the competition? Figure that out and you will have a leg up on the competition.
This can be achieved by looking at your business model and focusing on the strengths. While you should always work to improve weaknesses, building on your strengths is what can make your business stand out.
Besides, a focus on those strengths means you understand what your audience appreciates and make it more readily available to them. Customers definitely appreciate that.
5) Focus on Creating Quality Content
It might seem like there are topics that have a finite amount of information or content that can be written about them. But the fact of the matter is that content is one of the biggest factors in Google’s SEO rankings.
Google places such an emphasis on content because they are looking to display the most informative, authoritative results for users each and every time. This is why your website needs to not only exist but have informative content that users crave.
Making your site an authority within the industry means that you give that audience a reason to visit your website. This can be achieved through blog posts where you offer DIY tips that are relevant, share videos, and other such things.
You don’t have to have daily posts to achieve this, but regular content will help keep you near the top of the search rankings for your keywords.
6) Use Engaging Visuals to Highlight Content
One of the most underutilized assets that any website has is its imagery. This entails both pictures and videos. The former is imperative because 63% of social media is made up of visual content. This means that it is more sharing of pictures and videos than anything else and is a part of the online culture.
Additionally, there have been studies that have shown that our brains process images faster than words. This makes images a far more effective and efficient way of communicating with an audience. Having a catchy image that draws the attention of your audience can mean the difference between a lead and another passerby.
And perhaps the biggest reason to implement images into your digital marketing campaign is this: using images on social media increases the likelihood of your content being viewed by a whopping 94%. This, of course, is under the assumption that your pictures are clear and of the highest of quality.
Not only that, videos have become the new chosen avenue for sharing content. Writing can get you so far, but there is a section of the audience that just doesn’t want to do it. That is where having interesting, informative videos can take you a long way.
Best of all, creating videos is far cheaper and more easily done. You can shoot videos on your smartphone and post them to your website easier than ever before. This is a must-have aspect of marina marketing online.
7) Open The Lines of Communication
One thing that some marina or yacht services struggle with in terms of their online marketing is inconsistent messaging and, or communication. Mixed or inconsistent messages can confuse or dissuade your audience, making them move on to another website or service.
When your messages are consistent, it reinforces that message across all platforms. That sense of authority and consistency is not lost on your audience; it will reach them subliminally and draw their focus to your business whether they realize it or not.
This can be achieved by ensuring that your staff is on the same page regarding a message. This way, no one gets confused or loses the message and you can keep that consistency that is so valuable.
8) Reviews Are Everything
Perhaps the most important aspect of Google’s SEO ranking is the importance of reviews. Simply put quality reviews, and a lot of them can boost your SEO ranking substantially. But reviews can do so much more than that.
Reviews boost the level of trust that the audience has in you. With plenty of positive reviews, people can feel as though they know your business. Most of all, they feel as though they can trust your business. That is a huge battle that all businesses wage and most don’t win.
The key here is to not hide or ignore negative reviews. If anything, an amicable response can help improve your authority in the eyes of your audience. When a customer sees that you handled a negative response with professionalism and courtesy, they won’t be so quick to dismiss your business because of that negative response.
If you use website software to manage your reviews, you will have a leg up on the competition and also encourage more feedback from previous customers who may not have the patience to go through the review process on Google or Facebook. With the software, it will streamline that process with minimal effort on their part.
Let’s talk about veterinary SEO. It can be a challenge for vets to establish an online presence if they don’t have the tools or resources at their disposal.
What is Veterinary SEO?
SEO for veterinarians is the process of refining digital web content in order to increase your clinic’s position on search engines. When your website and other digital entities rank higher on search results, more people engage with your business and become qualified leads, as a result.
What Veterinarians Should Know About Digital Marketing
Animal owners will need the help of a veterinarian at some point in time. This can be routine care like a shot all the way up to emergency services in a time of need. No matter what, veterinary care is routine when it comes to having a pet.
For clients, they often stick with the vet that they have seen for years. But it is that competition for those loyal clients that is so tough for local vets. This is especially true in the digital age where digital marketing is now an integral part of making your business visible.
One of the best ways for veterinary offices to bring in new animal owners is by making their service easier to find online. This requires a process that is known as search engine optimization or SEO.
SEO has been a staple in search engine rankings for years and Google keeps refining it with time. Knowing the best ways to optimize your website so that it shows up in Google’s local search rankings can mean the key between growth for a business or closing its doors.
Having said that, there are a few things that veterinary offices can do to grow their SEO game. Follow these six tips and you could see more clients than ever before.
1) Link Building
One key for building your website’s SEO is making your site more authoritative. This is determined by how many credible sites end up linking back to yours. When you can get plenty of credible websites to link to you, your ranking only improves.
Search engines will know that your veterinary website is not only trustworthy, but one that other reputable blogs, sites, and publications will link to. This will get your website ranked far higher and make it generate more traffic to your website.
Building links is one of the most challenging aspects of site building, however. It takes more than just changing the headings and titles on some of your pages. Reaching out to other site owners and explaining why your website is worth linking to is just part of the process.
Once you do get those important link backs you should see a marked improvement when it comes to your overall SEO analytics. Again, this is just part of the process in order to build your overall SEO ranking.
2) Keyword Research
For the longest time, keyword research has been one of the most important aspects of search engine optimization. Before you can fully optimize your website for those search engines, you will have to determine which phrases and words that pet owners use when they are searching for the kinds of veterinary services that you offer.
You don’t want to waste your time optimizing your pages for terms that none of your audience is actively looking for. Thankfully, you can do keyword research to find the most relevant keywords for your specific website.
There are a number of tools that you can implement to help identify how people search for those specific veterinary services as well as how difficult it is to rank for a given keyword.
Another thing to focus on is long-tail keywords. These are longer and more specific keywords that are a bit easier to rank for. These long-tail keywords might not get as many searches as a standard keyword, but they will ultimately bring in more potential clients and qualified traffic to your website.
Because of the amount of competition regarding keywords, it is unlikely that your website will rank just on keywords alone. There are a few other aspects that you need to take into account in order for your website to rank properly.
3) On-Page Optimization
When you have successfully determined the keywords that you want to target, the next step is incorporating them into different elements throughout the entirety of your website. It is important to note that Google will now punish you for spamming those keywords, so don’t try doing that.
A good rule of thumb is to target one keyword per page; you can include that keyword in that page’s headers, title, meta description, and even the body copy. This will help the search engines better understand what the page is about and it will show in the search results.
The key here is to only use that keyword where it fits naturally. Search engines might rank your pages, but the human readers are the ones that want that information. If your keywords don’t make sense or feel unnatural, it won’t make sense to the human readers who are the ones looking for your content.
Don’t stuff your copy full of keywords that don’t make any sense. Not only will your readers think that it feels forced, but it will also ultimately hurt your search engine rankings, too. This will make all that you have done to optimize your website worth little to nothing. Be smart about the keywords that you use and how often you use them.
4) Content Creation
Over time, Google’s algorithms have evolved to the point where content is king. One of the ways to make your website an authority within the industry is to ensure that you have informative and original content. This will draw visitors to your website, making it appointment surfing.
When people have questions about their pet care, you, as a veterinary expert, are uniquely qualified to answer those questions. One of the easiest ways to answer those questions as well as to create unique content is to create a blog.
Creating posts based on common questions that your audience asks is the key to that unique, attention-drawing content that will bring visitors to your website often. Answer common questions like “should I brush my dog’s teeth?” or “what kind of food should I feed a puppy?”
Then, you can optimize these pages for those specific keywords that you targeted so that when users perform a search for those keywords, they will find that information on your website. Again, content is king.
This works in a number of ways. The first and most obvious is that it attracts traffic to your website. In the end, that is the point of your website: to bring in traffic that will see your products or services and eventually spend their money on those products and services.
That traffic also generates potential leads. Those leads are users who are considering using your services but have not made that jump for whatever reason. These leads are imperative to any business as they can become the dollars that your business needs.
Perhaps most importantly, that information helps to build your website into a trustworthy source. Even if their question isn’t one that will warrant an immediate visit to the vet, they will certainly remember your clinic when it comes time to make an appointment.
Building trust is one of the most important aspects of any business and having an informative, content-driven website is just one of a few ways that you can achieve that level of trust.
5) Meta Descriptions and Title Tags
Many veterinary practices and businesses, in general, don’t pay much attention to their meta descriptions and title tags. The fact of the matter is that this is a huge missed opportunity for businesses trying to optimize their websites.
These title tags and meta descriptions are a very large determining factor when it comes to search engine rankings. Not only that, they have a high degree of influence when it comes to click-through percentage. Your title tags and meta descriptions are imperative.
One goal of improving your website should be to optimize every single page that is on your website. Your home page is the most important, though. Your title tag should be just a few words that describe who you are and what it is you do.
The meta description, meanwhile, should be just a sentence or two that includes a quick proposition of value, any basic services that you offer, and what location(s) that you serve.
6) Clean Up Directory Listings
One of the biggest factors in your SEO rankings is backlinks. What most website owners don’t realize, however, is that many of your backlinks to your website come from online directories. A significant portion of your SEO depends on the accuracy of these online directory listings.
Check into your directory listings to see how you are doing. There are tools that will generate a score for you to see how you doing with your listings. If you are under 90%, you need to spend time entering the correct information into directories where you might have incomplete or inaccurate information.
It cannot be overstated how important directories are. Google uses them as a source for determining their SEO rankings and they help pad your overall trustworthiness. And remember, that trustworthiness is one of the most important factors in SEO rankings.
Make these tweaks to your website and you will see a significant change in the way that your site ranks locally. And then, you should see a significant effect on your business’ bottom line.
Promote pet of the month on Facebook, Instagram, and Twitter
Give out treats to animals after visits
Do a free pet food giveaway every few months
Marketing Strategies That Can Make a Positive Impact on a Veterinary Practice
There are several marketing strategies that can improve your vet practice. SEO is a single acronym but it involves so many avenues to boost your online presence. Everything from on-page SEO to off-site SEO can really make an impact. Aside from SEO, paid advertising can also help. Running Facebook and Instagram ads for your clinic can allow you to target demographics like people with pets. Another strategy is to link your website to your Google My Business listing in the Map Pack.
This post will give you 9 tips about SEO for breweries so that you can improve your online presence in 2020.
Search engine optimization is a key part of any website strategy online. This is because a study has shown that a whopping 93% of online activity starts with a search engine. That means ranking well for certain words can mean the difference between a successful business and one that isn’t around much longer. This is especially true for a niche business like a brewery.
How your company ranks for certain keywords is dependent on your domain authority; this is also affected by other brewery SEO factors as well. The thing is that most search engines, like Google and Bing, are continuously making changes to their search algorithms in order to create a more refined search experience for each of their users.
For this reason, it is imperative that business owners use up-to-date SEO tricks and tips if they want to remain near the top of the search engine rankings. Here are just a few of the things that you can do as a business to rank near the top of the SEO rankings for breweries.
Speed-up Your Website
One of the most overlooked SEO tricks is site speed. Google has been using website speed as one of their SEO ranking factors since way back in 2010. Website users, a whopping 50% of them, expect a website to have a load speed of 2 seconds or less with a great many of them completely abandoning that site if it does not load within 3 seconds.
This is indicative that website speed is a decisive factor not only in SEO rankings but for users who might not bother coming back to your website if it takes too long to load. The thing is, there are a few different things that contribute to overall site speed.
One of the biggest impacts that site speed has is on your images. If you compress your images, you can cut down on the page size by a pretty huge margin (30-40%). This results in much faster loading time for your website visitors.
Secure Your Site With HTTPS
Making your website secure is another thing that many companies don’t even consider. If you haven’t done so already, make the switch over to HTTPS. This is because HTTPS is a more secure version of what is known as the HTTP web protocol. HTTPS works in tandem with SSL (Secure Sockets Layer) in order to communicate information in a much safer way.
While improving your website’s security is the obvious benefit, it also has some perks as far as your SEO. This is because Google prefers HTTPS and, as of October 2017, Google will warn Chrome site users that visiting non-HTTPS sites is not secure.
That warning message could cause visitors to your website to turn away before they even get there. Not only that, Google has included this in their ranking factor as a part of its search engine algorithm since Google wants to provide the safest experience possible.
Optimize for Mobile
For a long time, most brands have treated having a website that is mobile-friendly as something that was nice to have. But the truth of the matter is that Google is making it more imperative than ever for these brands to have a website that caters to those visiting on a mobile platform.
Beginning back in 2015, Google now prioritizes mobile responsive sites when it comes to its search results. This should come as little surprise given that 57% of all web traffic now comes from mobile devices. That means that you are leaving a lot of potential visitors on the table if you don’t optimize for mobile.
The key is to remember how keywords rank for mobile versus desktop. This is why it is so important to optimize content that is friendlier for those reading it on the go versus those who are using traditional desktop screens. Quick and easy-to-read is the best bet for quality mobile content.
Increase Engagement Metrics
There has been plenty of evidence that suggests that Google will reward those websites that have strong user engagement. This is measured by the amount of time that a user spends on your site; the more time they spend there, the more likely they are to have been engaged by the content that they find.
Better site engagement has been shown to have a correlation with lower bounce rates as well. These factors show that users are engaging with specific content because they find it to be more valuable. And since search engines are trying to provide the best and most relevant results for their users, they will reward those sites that have a higher engagement.
This means having engaging and relevant content that will keep users around for a longer period of time. When you do this, your website will be more optimized than ever.
Focus on User Experience
Not only is the user experience an important part of the SEO rankings, but it is also important when it comes to lead generation and conversion efforts. Making certain that your website is easy to use means that visitors can find the information that they are looking for and move to the next step in the buying process.
There are a number of things that you can do to make your website a better experience for users. Try having simple menu navigation with categories that are clearly listed. Site users should be able to navigate to the pages they want without having to jump through hoops.
Make your site design simpler. This also lends to helping users find what they want; clean, easy-to-read fonts and color schemes make this easier than ever. This improved experience means that users will stay on your website for longer.
Create Engaging Content
Content marketing is another huge factor when it comes to improving search engine rankings. This content allows you target specific topics and keywords that are ideal for buyers but it also presents an opportunity to connect with readers and to provide the kind of value that can really set you apart from your competition.
Creating valuable and engaging content is the key here. You need to find out what topics your audience cares most about and provide the quality content that can set you apart. Making yourself an authority on the matter is the key to being recognized as an authority by your audience.
Content remains king, so having original, unique, and quality content in a long format can really do wonders for your overall search rankings. You can sprinkle in relevant keywords, but the content itself is what is most valuable these days.
Establish a Social Media Presence
While social media seems more like a marketing device than anything else, it does have an impact on your SEO strategy. This is because your social media profiles rank in search engines. As a matter of fact, for most companies, their social media profiles will actually appear in the top results for their search listings.
Another reason that social media is so important is that sharing your company’s content can actually help to boost your search rank. Sharing that quality content through your social media account is a huge boon for your SEO rankings and can drive traffic straight to your website.
Make certain that you are putting the proper amount of informative content on your social media accounts and you will see a noticeable uptick in your search engine rankings. Not only that, you will be able to drive valuable traffic to your website.
Incorporate Long-Tail Keywords
One of the most fundamental SEO tricks is the use of long-tail keywords. These are keywords or phrases that tend to be longer and more specific than broad, common keywords that are limited to a single word or two. This is important to use in your SEO strategy as they can help bring in more specific traffic as well as qualified leads.
A focus on long-tail keywords actually improves the chance that your site will rank on the first page of Google’s results for relevant phrases and keywords. And landing on that first page is the key to serious traffic to your website.
Optimize for Featured Snippets
Google now has Featured Snippets which show snippets of information at the top of their search results. This allows users to get the relevant information they need without having to click through several results to find what they are looking for.
These featured snippets are a great way to show up on the first page of search results and they make it easy for Google to extract the content they need for the snippet itself. Using lists, graphs, and tables is a great way to get these snippets to show up in Google search rankings.
Any way that you can improve your chances of landing on the top page of Google search results is a great way to drive valuable traffic to your website and convert those leads into actual sales dollars that will have the most impact on your bottom line.