Category Archives: SEO Coaching

5 Group Business Coaching Benefits to Consider in 2022

Blog Cover for 5 Group Business Coaching Benefits Showing Tall Building

Did you know that nearly 20% of all businesses fail within the first year? The number actually gets higher with time too. This is because it takes a lot to succeed in the business world: a good business plan, capital, wise decision-making, and the ability to take necessary risks, just for starters. 

Not everyone will have all the skills and wisdom they will need to make it – even if their heart is 100% in it. 

You may have heard of group business coaching but shrugged it off for various reasons. And while the truth is that group coaching really isn’t for everyone, we at least want to take some time to talk about its merits. 

At Nolen Walker Academy, we have helped many businesses thrive through professional marketing practices. We also know group coaching to work for many large and small businesses. 

In the following post, Nolen Walker outlines some of the best benefits that group business coaching could hold for your operation. Join Nolen Walker Academy today to gain access to Nolen’s DMA blueprint.

What is Group Business Coaching?

Group business coaching guides multiple people within the same company for accountability, KPIs, and professional development. A group business coach works with three or more colleagues in attaining business goals and facilitating a superior work environment.

Group coaching can be advantageous because you simply get more resources. With group business coaching, you can draw from the collective experience of a few or several business professionals with expertise in different fields. Some of it will depend on the coaching service you choose. 

In general, though, you should be able to receive coaching from more than one source in group business coaching. For example, your group coaching team could consist of an accounting expert, a marketing whiz, and a business development coach. 

Of course, the goal of group business coaching is to help your business succeed. Therefore, it tends to be inherently more advantageous than one-on-one business coaching because of the wealth of experience and knowledge you are made privy to. 

Advantages of Group Business Coaching

While group coaching may not be for everyone, we believe that every business should consider it at one time or another. Here are just a few reasons why:


Many small businesses get so swamped that they develop tunnel vision. In other words, you are so focused on one or a small handful of things that they become all-consuming. 

With group coaching, it’s much easier to gain an outside perspective that can help remind you of the bigger picture. It’s common to lose sight of your larger business goals when you start to get mired in the minute details. 

There’s nothing wrong with that – it means you’re working hard. But it can be a great advantage to have more than one person on your team that can see your business and work from the outside and helps keep you on the grander path. 

Blurb Describing Perspectives Introduced from Group Coaching

Comprehensive Support

It really comes down to that tired old adage, “two heads are better than one.” Group business coaching will put multiple people on your team dedicated to making your business thrive. 

Having multiple coaches means that you will be able to bend the ear of one of them at any time. When one person isn’t available, you can talk to someone else. 

Blurb Describing Comprehensive Support

Areas of Expertise 

The problem with many one-on-one business coaching programs is that the coach will have a narrow area of business expertise. As a result, you get a diverse team with different backgrounds with better group coaching services. 

Business is dynamic and requires skills in many fields, especially as your business grows. A group business coaching system will allow you to draw on the knowledge of experts in different areas. 

It may not seem that important when running a brand new, one-person business. But having multiple experts on your side could be a considerable benefit as your business starts to expand. 

Blurb Describing Areas of Expertise


It is common to go adrift while operating your business. It’s good to set goals, but what comes next after reaching them? Even worse, what happens when you aren’t sure what your next business goal should be.

A sound group business coaching system will consist of experienced business professionals with proven track records of success. One of the most valuable assets we have seen these group systems offer to business owners is goal guidance. 

With a group coaching system, you will have experts helping you develop your business goals for prolonged and sustainable success. Short-term goals are easy, but with a group of professionals, you can set realistic goals that will set your business up for long-term success. 

Blurb Describing Goal Setting Within Group Coaching Setting


Perhaps the most valuable advantage of group business training is support. Getting a business off the ground is an uphill battle, and it can be typical to lose heart.

Drawing on the experience of multiple professionals can show you how they struggled and overcame challenges. Plus, you get support in various fields of business operation. Sometimes all you need is the encouragement to push through. 

Group business coaching can provide you with the support and guidance you need to succeed. 

Blurb Describing Support From Group Coaching

Final Thoughts

Of the people who have used professional business coaching, 70% reported a valuable experience. Now just imagine having multiple coaches in your corner. That’s what you get with Nolen Walker Academy. Experts in different areas of digital marketing coach you on success.

Group business coaching can help your company regardless of its current state. For example, you may be launching a new business, like an SEO agency, or growing your existing business online. In either case, enroll in the academy today.

SEO Coaching: Everything you Need to Know in 2022

SEO Coaching (Blog Cover) Showing Instructor Pointing to Board

If you are a business owner, you may be contemplating what you could be doing better in 2022. How do you earn more customers? How do you increase brand awareness? How do you claim a fatter share of your local market?

For many, the answer lies in SEO (Search Engine Optimization). That’s because, in 2022, even more people will take to search engines to find businesses, products, and services. Today, 68% of consumers begin their interaction with a brand or company by performing an online search. That number is only projected to grow in the coming years. 

The new year is the perfect time to take advantage of all the digital tools available. This is why many people start out with SEO coaching. 

What is SEO Coaching?

SEO coaching is the transfer of knowledge and techniques from an SEO expert to a less advanced recipient. An SEO coach will guide their clients through all aspects of the SEO process while offering support and tips along the way. In contrast to SEO services, SEO coaching does not involve performing SEO tasks but teaching them instead.

Who is SEO Coaching for?

SEO coaching isn’t just for small business owners. SEO coaching is for anyone who wants to know more about how Search Engine Optimization works and enhance websites to show up higher on more internet searches. 

On a more detailed level, SEO coaching can benefit owners of small and large businesses. For example, consider the following statistic: large companies pay an average of $1000 to $5000 per month on SEO services. 

This should dispel any rumors that only small business owners pay for SEO and utilize SEO. Take a look at just a few of the demographics that SEO coaching would be beneficial for:

SEO Coach Pro Tip With Suggestion About Coaching

Small Business Owners

Small business owners trying to control their online marketing campaigns may invest in an SEO coach. These business owners want to better understand the processes to manually implement them or conduct interviews from a more informed perspective.

Large Business Owners

Large business owners are unlikely to perform SEO tasks manually. Still, they may want to have a more hands-on understanding of the processes. As a result, they can make more informed hiring decisions and better oversee their overall marketing strategy.


Individuals looking to start their own SEO agency can surely benefit from an SEO coach. In addition, pursuing mentorship is one way to avoid the common pitfalls of new agencies.

SEO Professionals

Low to mid-level SEO professionals may seek an SEO coach to help advance their career and improve their position within an agency. The coach may be supplied by the agency they work for or something they pursue individually outside of work.

Characteristics of SEO Coaching

SEO coaching is different from SEO classes. Unfortunately, many people give up on SEO classes because they don’t provide the in-depth mentoring that coaching does. With that being said, good coaching provides access, expertise, and mentorship. Take a closer look at these characteristics below:

Coaching Characteristics Pro Tip


The main difference between SEO classes and SEO coaching is that you get your own SEO expert. The coach fields your questions and teaches you how to apply the tactics they teach you. 


Coaching may include online videos, blogs, whitepapers, PDFs, and even homework and exams. However, these documents won’t be available to the public and offer more expertise than you would find on a free blog.


An SEO coach will essentially be your mentor. Most modern SEO experts have been coached at some point in their careers. They have parlayed their experience into sustained success thanks to expert mentorship.

Pros and Cons of SEO Coaching

Of course, it’s not all a bed of roses – even with SEO coaching. A lot of it will depend on how committed you are to learning. Take a look at some of the pros and cons of working with an SEO coach:


  • Hands-on Learning: You don’t actually learn anything when you hire an SEO agency to handle all your digital marketing needs. Hiring an SEO coach will teach you the skills you need to be your own SEO agency and is, therefore, a more worthwhile long-term investment.
  • Thorough Education: Working with an SEO coach will help keep you on track and ensure that your education is complete in a reasonable amount of time. 
  • Helping Others: Whether you are interested in SEO coaching to start your own agency or for your own business, it will allow you to help others. Whether you choose to charge for this help or offer it free is entirely up to you.
  • Training: One of the most important benefits of SEO coaching is that it allows for real-time training, which is the best way to learn many skills, including SEO. 


  • SEO Changes a lot: One thing that makes people wary about paying for SEO coaching is that the principles and valid tactics of SEO tend to change. Just take a look at this Google algorithm update timeline as an example of how SEO needs to adapt and evolve regularly. What one coach teaches you this year may be obsolete next year. 
  • Upfront Cost: The price for SEO coaching varies quite a bit these days, but some coaches charge a lot upfront. This can scare some people away. However, so long as you check their credentials and reviews from past students, it may actually be worth the initial investment in the long run. 

Join a Community of SEO Experts

There are many things to consider with SEO coaching. One way to ensure you acquire expertise from a leading Digital Marketing Agency is to enroll in Nolen Walker Academy, LLC.

NWA, LLC students gain full access to material from SEO experts who operate one of the country’s leading active SEO agencies. Among the content available is real-time sales calls, SEO audits, and more.

If you want to learn from one of the country’s top SEO salespeople, Nolen Walker is the obvious choice. Having sold more than 1,500 accounts, Nolen can guide you to becoming an SEO agency owner with residual income.