Understanding the Adwords Quality Score

Optimize Your AdWords Campaigns for Top Quality Scoring

In recent months, Google has been making updates to some of the tools they provide in AdWords. One of these changes is the update to Quality Score reporting. Understanding what the Quality Score is and how it affects your ad positions and budget is important when it comes to optimizing your Adwords campaigns.

What is the Adwords Quality Score?

The quality score is a ranking of how well your ads are optimized for the keywords they are targeting. There are three factors that the quality score takes into consideration: expected click-through-rate, ad relevance, and landing page experience. These factors answer important questions that will determine the grade of your ad:

  • When someone searches a keyword and sees your ad, are they going to want to click on it?
  • Is your ad copy relevant to the keyword you are targeting?
  • When someone clicks on your ad, are they seeing relevant content on your landing page or something very different?

Why is the Adwords Quality Score important?

When you take the three Quality Score factors into consideration while putting together your campaigns and ad copy, you have a better chance of showing up in those top advertising spots. Not only that, but Quality Score is designed to influence cost per click so you can even save money on your ad spend with high-quality ads.

How do I improve my Adwords Quality Score?

Thanks to Google’s latest update to Quality Score, it now even easier to find out how you can tweak your ad copy and settings to improve your overall score. The update has added three new rows of data to your keyword reports. Look at the score given for each of the three factors: Exp. CTR, Ad Relevance, and Landing Page Exper. to see where you might be able to increase your ad quality.

Optimizing campaign data, writing ad copy, and analyzing keyword data is a time-consuming process. As a business owner, you may not have time to oversee the advertising campaigns yourself. That is why Add Positions offers pay-per-click advertising services. We do all the work necessary to ensure that you have quality ad copy that increases sales while decreasing your campaign costs. Give us a call today at to get started!