Most small business owners don’t have time to manage their online presence. Social media is a full-time job unto itself, especially if you want to stay active and keep your brand in front of your audience. The more people that see you, the more potential customers you have — and social media is how you remind them to think of you. Here are three strategies to use when growing your business over social media.
1. Share the Right Things
Sharing is the whole point of social media. It is a marketing platform that allows you to share content with others, who can then spread it to other audiences. Going viral is a good thing! But in order to get people to share your content, that content has to be interesting and relevant. If you only use social media to pressure people into buying your services, your followers will quickly abandon you for other, more engaging companies.
2. Be Involved
Speaking of being engaging, never take your followers for granted. If they take the time to comment on your social media content, make sure they know that you appreciate their input. Respond to comments promptly, share interesting pictures and links your followers send you, and participate in conversations on your social media sites. If you never reply to your followers, they will stop paying attention to you.
3. Partner Up to Promote
If you can increase your exposure exponentially by using social media, how much can you increase it by getting other businesses involved? Collaboration has taken off in popularity among businesses on social media. Look for businesses that are related to yours, who aren’t direct competitors. For example, if you have a roofing business, you could collaborate with an HVAC company to introduce new eyes to your service. Both businesses benefit!
How I Can Help Your Business Succeed
I will be with you every step of the way, from social media setup to ongoing updates. If you want your business to shine on social media, give me a call today! I will get you the results you want at a price you can afford.