When people say Tampa SEO, what do they mean?
Search engine optimization for a particular city like Tampa is the process of showing up on Google search results for users within the Tampa Bay area. Without a specific city attached, it is simply known as local SEO.
When you own a business in a larger city, whether its a law firm or dental practice, it should go without saying that the landscape is quite crowded and makes it difficult to stand out. Tampa Bay is one of those big cities where it can be difficult for a business of any sort to distance itself from the competition.
This is generally where SEO (search engine optimization) comes into play. For businesses to become more identifiable to search engines online, their websites must be as optimized as possible. This allows those search engines to pick them out of the crowd more easily if they are relevant to a specific search and or location.
What makes it difficult for some less tech-savvy business owners to really grasp SEO is how it has real-world applications on their business. Sure, there are the obvious benefits that you might see in a digital format, but what about the ones that actually impact your business in real-time?
Here are six reasons that have real-world applications as to why businesses in the Tampa area need to make sure their SEO game is strong.
Becoming a local authority
The way internet searches are done has changed. Because of the sheer number of businesses and keywords out there, it would be impossible to not compartmentalize based on location. But this is where a small business can benefit.
When you optimize your website, you are fighting in the rankings based on a keyword but also based on location. This is huge when considering that you as a business don’t have to fight everyone. When your website is optimized, you become one of the focal results for that area and that is huge for a small business.
What most businesses are looking for is their target audience to identify their industry with their business in specific. When competing on a global scale, this is nearly impossible. But with the aforementioned location-based searches, you can become the recognized name in your particular field based on location.
If your business serves the Tampa area, your rankings will focus on that area and appealing to the audience in that area. This makes your brand more recognizable with not only that service in particular, but with that area. This is the kind of recognition of one’s brand that is incredibly difficult to do in any other circumstance and can be hugely valuable for a small business in a given region.
Take advantage of that fact and use it to make your brand the most recognizable in your area.
Let’s face facts: it is expensive to properly market a business, even in a niche industry. This is because traditional mediums are not only expensive to use, they are limited in their overall reach. Traditional newspaper and television advertising remain but they do not have the reach and impact, nor the bang for the buck, that they once had.
That is why optimizing your website can be such a big deal. The big companies can afford to buy ad space online because they have the funds; when smaller businesses enter the foray they depend heavily on their website SEO to deliver users to them.
Save money by making sure your website is more easily found by search engines.
This goes a bit hand-in-hand with your website traffic, but there is a little bit of a difference here. Your website traffic shows the number of people who are visiting your website. But being able to engage those visitors and convince them not to click through is the biggest challenge.
With improved SEO rankings, you are likely optimizing your website with relevant content in a way that makes your website a draw to potential customers. This means that you are engaging those potential customers and providing enough value that they aren’t leaving right away.
Those extended looks and that engagement is the biggest key to turning those leads into actual sales. Drawing attention to your product is one thing; converting those leads into sales is an entirely different beast. With a website that is properly optimized, you can give your business a much better chance to convert those leads.
Keeping up with technology trends
This might not seem like a huge benefit, but keeping up with relevant technology can have far-reaching effects on a business. The internet is constantly evolving and is oftentimes center stage when it comes to the latest technologies (think about the impact that smartphones have had on the internet as a whole).
When your company is concerned with optimizing its website, you ensure that you are staying on top of the latest technological trends. You ensure that you are not left in the dark when new platforms become prominent and the way that businesses are moving.
Keeping an eye towards these relevant trends can go a long way towards helping your business to adapt to the times and more successfully and consistently reach you’re their target audience. Don’t let technology trends slip by you; you could find your business trailing behind and being left in the dust.
More traffic to your website is one of the most important aspects of having a digital presence for your business. This is because, in this day and age, your website is often the very first place that prospective customers will go before they make a decision about your business.
The more traffic that you can drive to your website means that there are more eyes that are potentially interested in either using your service or purchasing your product. And that’s the idea, isn’t it? Though traffic to your website does not automatically mean sales for your business, these are the leads that your business needs to not only grow but survive.
Those numbers that you see on your analytics page then begin to have far more depth and feel to them. Instead of just being numbers on a screen, they become the number of potential customers that have at least shown enough interest to look into your business. That is the kind of awareness that every business wants.