Tag Archives: seo training

How to Become SEO Certified in 2021

How To Become SEO Certified

In 2021, everyone is talking about SEO. Search Engine Optimization has become a significant focus for business owners and marketing agencies alike because it drives actual results. So it’s only natural for people to be curious about how to become SEO certified. 

You may want to optimize your website for more traffic, or you might want to start a little business helping people with their SEO. In either case, you may be at a crossroads. So, where does one begin with learning SEO?

It’s still a relatively new concept, so there aren’t accredited degrees you can get in SEO. However, you may wonder what it means to become SEO certified and how to become SEO certified in the first place. 

In the following post, we will answer all of these questions and share some of the best online certification courses currently available. Of course, you can always get started with Nolen Walker University to be your SEO certification journey with lessons from industry experts in the agency niche. For now, though, let’s begin by answering some basic SEO certification questions. 

SEO Certificate Sample

What Does it Mean to Become SEO Certified?

Does it mean getting some fancy diploma that you can frame and hang in your office? While nothing stops you from doing so, it won’t exactly carry the same weight or prestige as a legit diploma from an accredited school. 

All it means to become SEO certified is that you took an online course, studied the materials, took a test, and passed it. SEO certification varies depending on what program you sign up for, and there is no universal regulation or accreditation system for the certification. 

Private companies offer certifications and can vary in length, subject material, price, and curriculum. Some may not even have exams at the end. 

So what can you do with an SEO certification? While an SEO certification may open many career opportunity doors for you, it will at minimum give you a solid foundation of SEO knowledge that you can then apply for yourself and your clients. 

The good thing about modern SEO certification programs is that many come from experts in the field. Thus, a certification program will teach you how to apply SEO to the actual (or digital if you want to be technical) world and use the methods effectively. 

So while getting an SEO certification won’t win you a cap and gown, it will provide you with something more valuable: practical knowledge of a skill-set that is in very high demand right now. So now here are some of the best SEO certification programs available today:

HubSpot Academy

The nice thing about HubSpot Academy is that they segment their topics very neatly. So if you are a complete newb at SEO, this would be a great option because HubSpot Academy won’t overwhelm you with a bloated single course. 

Instead, the constituent parts of SEO are broken down into different course batteries so you can take them at your own pace. HubSpot does an excellent job of dissecting SEO so that you can focus on it in a segmented manner.

For instance, they have separate certification courses for inbound marketing, content marketing, and web design. The only downside with HubSpot Academy is that they don’t have a specific SEO course. So while it would be great for someone with little to no SEO knowledge, it might not be a great benefit for someone who is intermediate with SEO.

In a Nutshell:

  • The courses are free
  • Breaks down digital marketing tactics into segmented courses
  • Great for anyone just starting with SEO

Moz SEO Essentials Certificate

The Moz SEO, Essential Certificate program is another online course that would be great for SEO neophytes. Over six instructor-led hours, you will learn SEO basics, like keyword research and link building. 

The Moz SEO Essentials Certificate program is a 6-part course. Each of the six parts focuses on a single area of basic SEO to be too overwhelming for beginners. There are also five exams to go through to get your certificate. 

The good thing about the Moz SEO Essentials Certificate program is that you can learn SEO basics rather quickly. Some people complete the course in a day. The not-so-good news is that it doesn’t cover any advanced topics like SEO auditing or optimal site architecture. It’s also not free. The course will cost you almost $600. 

In a Nutshell:

  • Another good course for SEO beginners
  • Instructor-guided courses
  • You can learn the basics of SEO relatively quickly

Google Digital Garage

Who better to learn SEO than the people behind the search engine that gets used more than any other search engine in the world? So when most people are talking about Search Engine Optimization, they are specifically talking about Google Search Engine Optimization. 

So what else makes the Google Digital Garage a good choice for SEO certification? First, they don’t just focus on SEO but also on the periphery subjects that affect SEO. For instance, in the Google Digital Garage, you can learn about things like User Experience (UX), content marketing, and even Pay Per Click Advertising. 

Overall this is a fantastic course because it goes through the basics and the technical aspects of SEO. During the course, you will learn skills that you can apply to yourself or your clients. The best part about all of it is that the course is free!

In a Nutshell:

  • It covers indirect SEO topics that you will eventually need to know
  • Great for SEO beginners and intermediates
  • It’s free

Nolen Walker University

For students looking to learn from top industry experts, NWU provides the most extensive training available. With applicable SEO techniques from agency professionals who use them every day, the knowledge obtained from these over-the-shoulder courses is unmatched by other platforms.

In addition, NWU expands beyond technical SEO concepts and delves into the process of creating a million-dollar marketing agency. Having SEO skills is imperative, and the course teaches you every craft imaginable, but applying these skills as a business model gets messy for many aspiring SEO professionals. NWU simplifies the process for consumption.

NWU also provides non-course material that keeps students engaged and helps motivate them to apply their education. For example, members gain access to hundreds of exclusive videos, podcasts, and real-time sales calls from Nolen Walker himself. It’s not often that the top agency owner in the United States shares such restricted information. However, NWU presents a blueprint for anyone looking to make a living in SEO.

In a Nutshell:

  • It covers every SEO craft along with agency sales, and operation
  • Provides exclusive non-course material to keep students engaged
  • Offers a reputable certification to students who pass challenging exams

The Good and Bad of SEO Certification

There are two sides to every coin – SEO certification courses are no exception. There are pros and cons to putting the time (and possibly money) into getting certified.

First, the good stuff:

  • You get to learn SEO in a structured manner instead of piece together knowledge from blogs and forum posts. 
  • Many online SEO certification programs come from SEO experts who have excelled in the field.
  • You learn skills that you can apply for yourself and your clients.

Now the not-so-good:

  • These types of certifications do not come from accredited institutions, so while they might provide a boost to your resume, don’t expect them to land you any jobs in and of themselves.
  • A certification only means that you took a course and passed exams. Real-world SEO skills will require practice and experience that a certificate cannot replicate.

The Bottom Line for SEO Certifications in 2021

With more businesses transitioning to the online world, the demand for skilled SEO work is higher than ever before. In addition, more people are looking to work remotely, which SEO allows for more than other types of jobs. Still, learning SEO from free blog posts and forums doesn’t translate to advanced knowledge and can limit job opportunities and performance.

Achieving a certification from a structured course can give aspiring SEO’s the confidence they need to improve their client’s performance and advance their career. The great thing about certificates is downloading the PDF and attaching it to your resume or promotional materials for your business. If nothing else, earning a certificate will boost confidence and help aspiring SEO pros find their niche and apply proven methods for success.

Posted: | Updated: Aug 11, 2021 | Categories: SEO Training

Best (Free + Paid) SEO Training Courses Online

Best SEO Training Online

By now, you have probably heard about how important SEO is to any business in the digital age. SEO is how your website gets seen, generates leads, and earns you more money. But there is only so much you can learn about SEO by watching videos and reading articles. 

In the following article, we will tell you about some of the resources available to you right now. These are online SEO courses and certifications that will teach you the ins and outs of SEO. But, first, let’s take a look at the list.

1) Nolen Walker University

You might call it a shameless plug, but Nolen Walker University presents the best value for individuals looking to expand their SEO knowledge in 2021. With dozens of paid and free courses, NWU helps people learn agency-level strategies, practices, and methods that improve performance, convert sales, and boost reputation. 

Perhaps most impressively, NWU teaches courses with instructors who currently work for an SEO agency so they can share real-world, real-time expertise for people who want to make their imprint on the industry. From over-the-shoulder videos to detailed screen-shares, NWU courses educate their users like no other platform.

In addition to learning the gritty SEO strategies to maximize performance, students will also learn how to sell their SEO services, retain clients, and operate a full-scale digital marketing agency in 2021. With courses from one of the top SEO salespeople globally, Nolen Walker, students will gain knowledge not previously accessible to the public. NWU’s pricing is membership-style, so students can pay a monthly fee to gain access to the following:

  • Access to the premium course library of NWU content
  • Course syllabi and white papers to help students follow along
  • Access to the exclusive Facebook Group where students can speak directly with agency professionals
  • Access to exclusive, non-course content, including podcasts, real-time sales calls, and premium-level sales scripts
  • Chance to earn certification after passing course exams

2) The SEO Playbook

First on our list of the best SEO training online is the SEO Playbook. The SEO Playbook is an excellent option if you already have a decent amount of SEO knowledge but need to know how to better implement it in real-life settings. 

The most remarkable thing about the SEO Playbook is that you get access to many “over the shoulder” videos wherein you can see the creator of the course, Robbie Richards, puts his teachings into action. You can sit with Robbie as he conducts a technical SEO audit to improve site performance for a client.

You will also get to see what it takes firsthand to set up the holy grail of SEO plans: the all-important keyword research list. The SEO Playbook is an excellent option if you prefer hands-on learning and want to practice some of the SEO tactics you have learned on paper. You can expect to pay nearly $500 for the SEO Playbook, but here are some of the significant advantages it comes with:

  • Access to the ever-growing library of SEO Playbook content
  • Over 50 steb-by-step SEO guide documents
  • Access to the exclusive Slack community where you will be able to speak directly with Robbie Richards and other marketing professionals
  • Over 100 “over the shoulder” training videos

3) MarketMotive

MarketMotive is an SEO certification course that provides training, exams, and ultimately a MarketMotive certification. MM is an excellent option for anyone looking to test themselves on SEO’s more advanced aspects. Still, it makes our list of the best SEO training online courses because it still has something to offer beginners and intermediates. 

While not the best course to take if you are looking to train other people and delegate SEO work, MarketMotive was designed to give individuals the knowledge to boost their rankings in the here and now. Market Motive costs $300, and you will have access to all the materials for 180 days. During that time you can enjoy:

  • A comprehensive intro to the basics of SEO
  • An introductory course to the best website architecture practices
  • A breakdown of competitive SEO analysis
  • SEO workbooks
  • 25+ hours of online SEO training

4) Yoast Academy

If you have ever worked with WordPress, then you are probably already familiar with Yoast. They make one of the most robust and helpful SEO plugins on the platform. They also have made their in-depth SEO knowledge available to the public in the Yoast academy. 

The Yoast Academy goes in-depth with multiple of the most important aspects of SEO in the free version. In addition, the free version teaches you how to use the Yoast plugin like a pro, gives you a crash course on content writing, and goes into detail with SEO site structuring. 

There is also a paid version of the academy that covers pretty much every topic you will need to become an SEO master. From content marketing to technical SEO, the paid version, which can cost up to $700, teaches you what you need to know to optimize your site and other people’s sites. Some of the perks of the Yoast Academy include:

  • Training by some of the sharpest minds in SEO
  • Hands-on training for mastering the Yoast plugin
  • Great for anyone who is already or intends to work on WordPress
  • Multiple courses to choose from

5) SEMRush Academy

SEMrush Academy is a lot like the Yoast Academy in the sense that it too emphasizes teaching you how to use SEMrush tools. However, despite the promotional aspects of this course, it does offer excellent practical SEO training. 

SEMrush is a trusted name in SEO, so people gravitate to it naturally. But perhaps the best thing about SEMrush Academy is that it’s free! SEO experts lay out the courses, and it’s simple enough for beginners to comprehend.

While it doesn’t go as in-depth with things off-site SEO and technical SEO, it will provide you with a solid foundation to build that knowledge. Some of the benefits of SEMrush include:

  • Courses in pay-per-click marketing
  • Courses in content marketing
  • Basic SEO principles
  • Did we mention it was free?

6) HubSpot SEO Crash Course

Not everyone needs in-depth SEO training. Not everyone has a lot of money to pay for SEO training, either. That doesn’t mean you can’t get the best SEO training online, though. Case in point: HubSpot SEO Crash Course. HubSpot was designed for busy people who need to get the basics of SEO down in plain English.

The course lasts only five days and consists of emailed materials. You read the materials at your own pace, and they are all pretty straightforward. Again, the course isn’t for experts; but if you want a quick and painless crash course to stay knowledgeable on the subject, this is an excellent option for you. Plus, you won’t have to pay a dime for HubSpot’s SEO Crash course. That’s right; it’s free. Here are some of the other great things about it:

  • It teaches you the basics of off-site SEO
  • It helps you pick the right keywords for your website
  • It covers the basics of how websites get indexed
  • It goes in-depth with link-building

7) Gotch SEO Academy

Last on our list is an excellent course for effectively implementing a white hat SEO strategy. The Gotch Academy is a must for anyone who wants to emphasize organic SEO tactics. While it is a bit of an investment at about $1,000, it will teach you skills that you can use to build a sustainable and fruitful SEO strategy, such as:

  • Link building
  • Content marketing
  • Keyword application
  • The best User Experience practices

The above list features courses for all levels of SEO skills. There are also courses to fit any budget. If you’d like to enroll in Nolen Walker University, contact us today. Nolen Walker provides both free and paid SEO courses online, where beginners and experts can improve their SEO knowledge and advance their expertise in the industry.

Posted: | Updated: Aug 5, 2021 | Categories: SEO Training