SEO for Jewelers + Jewelry Stores: The Updated 2023 Guide

SEO for Jewelry Stores

SEO for jewelry stores can directly impact lead generation, sales, and revenue in 2023. Nolen Walker Academy is the top education platform for business owners looking to improve their online presence. The following guide details SEO for jewelers in 2023 and how jewelry store owners can improve their techniques and generate more traffic.

What is SEO for Jewelers?

SEO for jewelers is a digital marketing strategy that aims to rank business web properties on search engines like Google. For instance, ranking your jewelry store website or Google Business Profile for popular keywords can generate extensive traffic to your web properties, resulting in more leads, sales, and revenue.

Why Jewelry Stores Need SEO in 2023

It’s a new year, and it’s time to revamp your SEO strategy if you are a jewelry store owner. For online and brick-and-mortar jewelry store owners alike, keeping up with the ever-changing SEO trends is essential to stay competitive in the rankings. 

Of course, this can be a full-time job, especially with the frequent algorithm changes that major search engines roll out yearly. But it’s our job to keep our finger on the pulse of ranking factor changes and marketing trends. 

Quite frankly, it’s our job to keep you informed. So in today’s post, we will be sifting through the SEO practices of yesteryear to let you know which SEO practices you should adopt/maintain in the new year and which ones you can scrap.

Local SEO for Jewelry Stores

Firstly, local SEO for jewelry stores is vital because the jewelry sales business is still very much a local business – and that’s not changing any time soon. Have you ever heard of someone driving across state lines to buy an engagement ring? Probably not. 

But that’s not a 2023 exclusive fact. What is exclusive this year is that 72% of consumers who perform a search for local businesses will visit one of the companies they find within 5 miles of their location. That means that the people in your area want to stay local when buying jewelry. So local jewelry store SEO is still vastly crucial in 2023. 

Google My Business

Make sure that you keep your Google Business Profile up to date. Include new pictures and any new service hours. You can also update customers with GBP posts that can feature blog posts, products, discounts, and other business-oriented updates.

Local Service Pages

Also, ensure that you implement longtail keywords on your website and landing pages. Longtail keywords should include a specific service and an exact geographic location. For example, ring fitters in Tampa. Having multiple landing pages for various services is also a good SEO practice for jewelers. 

On-Page SEO for Jewelers

On-page SEO is the foundation of any optimization strategy. Inserting title tags, meta descriptions, and keyword-rich body content is paramount for ranking at the top of Google search results. Other on-page SEO factors include permalinks (URL slugs), internal links, header tags, and image optimization.

Title Tags

Your title tag is what Google primarily shows on its search results pages, so it’s important to include the keyword and grab the user’s attention to increase CTR. For example, your title tag for a women’s earrings service page should be something like Affordable Luxury Women’s Earrings in Tampa Bay, FL. Your title tags will vary by content, so that blog posts will have a different type of title than a service page.

Meta Descriptions

Your page’s meta description appears beneath the title on search results. While it’s less important than a title tag, it can still impact CTR and overall SEO ranking. As a result, write a description that entices the user to click through. Avoid inserting your phone number in the meta description as that may discourage users from clicking on the link, opting instead to call your number without entering the website.

Body Content

Your page’s body content is the meat of your SEO ranking. You should insert keywords within the content where necessary. You can use a tool like Surfer SEO to show you exactly which terms and synonyms you should use within your content and how frequently. You’ll want to avoid stuffing keywords in your text as it may negatively impact user engagement and increase website bounce rate.

Image Optimization

Keeping up with your on-site content will be vastly influential in 2023. For example, images are a biggie. Posting new photos on your site or Google Business Profile is essential, but you must also remember to include rich tags to ensure they get indexed by search engines.

As we move from the holiday season to the new year, many shop owners are swapping out their Christmas photos for new pictures but forgetting to include descriptive tags. But all your new images need tags relevant for 2023.

Content Writing & Marketing

Search engines are placing a much higher emphasis on quality content in 2023 than ever before. And while many of you already know the importance of a content marketing strategy and have implemented one, you have to ensure that your plan is up to snuff in the new year.

Your content has to provide value to your visitors. Google only prioritizes well-written, human-oriented content.

Unique Content

Any sites that use duplicate content, poorly written content, keyword cramming, or content that has otherwise been written more for web crawlers than humans will get penalized and lose rankings. Aside from Google’s algorithm favoring unique content, reader engagement also responds to well-written text.

Service Pages

Service pages target buyer intent keywords like women’s bracelets for sale. You should create a service page for each type of jewelry you sell and include your location in the title tag to reach more local consumers. Your service page title tag should combine the primary keyword for the jewelry type and a location modifier like Tampa, Tampa Bay, or Tampa Bay, FL.

Blog Posts

Service pages may not be enough to build topical authority for your website. Since buyer intent keywords are highly competitive, it can limit your ability to rank (depending on your backlink profile). If you want to rank for more keywords and build topical authority, you must publish blog posts targeting informational keywords. For example, best watch brands for men garners 3,300 monthly searches (according to Moz.)

Jewelry Store SEO From The Top Experts

Keeping up with Google’s latest algorithm changes and shifts in marketing dynamics can be a full-time job. Luckily, we have specialists ready to help jewelers learn how to optimize their business online. Here at Nolen Walker, we offer SEO services through our various digital marketing agencies.