A Fast Guide to Content Marketing & SEO
Often when clients come to us they have been searching for help with internet marketing for a long while, possibly even years. And in the process, people are often left confused about what internet marketing companies are even selling. SEO and content marketing are two terms that are thrown around a lot and in such a way that one is often left confused as to what they really mean.
Some companies claim they provide only one of these things or use them in such a way that you are led to believe they are synonymous. So what is the truth? What are the differences between SEO and content marketing? And do they work together? And ultimately, what does your business actually need? Read on to learn the answers in this fast guide to content marketing and SEO.
What is the difference?
So how are content marketing and SEO actually different? Simply put SEO refers to the demands the search engines make in order for a website to optimize. It literally means Search Engine Optimization and is a broad term that encompasses a wide array of work! The following all would be considered SEO services:
- Website design
- Proper coding
- Social Media
- and more!
There are literally hundreds of details that go into proper SEO. It is complex and ever changing.
Content marketing refers to the components of SEO that involve content of any kind. This could include the following:
- Page content
- Blog posts
- Social media posts
- Title tags
- Meta descriptions
- Alt tags
- and more!
Do these two things work together?
As you can see from the lists above, content marketing and SEO overlap one another. They work hand in hand which is why you cannot employ one without the other. Content standing alone will do you no good. But proper SEO requires content marketing. They have an interconnected relationship that is necessary for online domination.
What does your business actually need?
When it comes to internet marketing then the question remains, what does your business need? Simply put you need a blend of SEO and content marketing. Together these two things can strengthen your online web presence and help your company dominate in your local market.
Talk to us today about how to ensure your business gets seen online through proper SEO and content marketing!