What is Orthodontist SEO?
Orthodontist SEO references a method of optimizing your orthodontist practice to show up on Google search results for relevant keyword phrases. SEO stands for search engine optimization and applies to both your company website (if you have one) and your Google My Business listing. The more keyword terms you show up for, the more inquiries you can get from prospective patients.
Some high-volume orthodontist keywords include:
- best orthodontists near me
- top rated orthodontists near me
- best orthodontics near me
- board certified orthodontist near me
- dentist orthodontist near me
- orthodontist near me with payment plans
- best invisalign orthodontist near me
- child orthodontist near me
- orthodontist near me invisalign
- free consultation orthodontist near me
- invisalign near me
- braces near me
- orthodontist salary
- smile orthodontics near me
- free braces for students
- best orthodontist
- medicaid point system for braces
- smile direct club cost
- how much are braces for kids
- does medicaid pay for braces in texas
- invisalign specialist near me
- orthodontist meaning
- braces cost
Orthodontist SEO Basics
SEO is needed in order to draw in new patients for those orthodontist offices. Those search keywords related to orthodontist SEO can be heavily competed over and properly optimizing your website means getting your office at the top of those search engine rankings.
This also means a ton of potentially organic traffic that can draw more eyeballs to your website and, by proxy, your orthodontist office.
Still, there are definitely challenges when it comes to orthodontist SEO that many local orthodontists deal with on the regular. There is also a fine line between a general dentist and an orthodontist that some people don’t understand and creating separation is essential. After all, the American Association of Orthodontists says “al orthodontists are dentists, but only 6 percent of dentists are orthodontists.”
Online vs Word of Mouth in 2020
Word of mouth is still a huge part of any business, it has just changed in presentation. Instead of physically talking to someone, word of mouth is now done online. This is through referrals that let potential customers know whether or not they can trust a certain orthodontist or not.
There are times, though, where certain dental services are being done by a general dentist even though an orthodontist has the specialized training needed in that particular area. This means that the referrals are not necessarily passed from dentists to orthodontists.
Having a strong orthodontist SEO game, coupled with a strong content strategy, means that your services are outlined clearer than ever before. This helps get more referrals for your practice, which in turn leads to more patients for your business. That is how money is made.
Creating The Best User Experience
This doesn’t just go for the services provided in an orthodontists office. It also means that your digital marketing and orthodontist SEO strategy has the same synergized goal that Google has when it comes to providing results.
The latter aims to provide the most relevant, interesting results possible to its users and by optimizing your website, you can provide those things to the search engine. This can be done through relevant, useful content and proper optimization throughout.
The website presence that you present is your opportunity to help inform those potential patients why it is they should choose an orthodontist over a general dentist, especially for things like tooth alignment. It is also your chance that you have to show why your practice should be the first choice over other similar practices in your given area.
The most important first step when it comes to providing the best experience is to ensure that users can find you. Name, address, phone number is an essential aspect of orthodontist SEO and it is imperative that your information is plastered all over the website.
User experience is all about convenience and ease of use. Never make the user have to look for things or take any more additional steps than they need to. When you make things as easy as they can be, your users will appreciate the ease of use here and come back to your website again and again.
Optimizing for Specific Services
There is an understanding that orthodontic patients differ from general dental patients. This means instead of being seen for things like cleanings, an orthodontist is seen for things like braes and correcting alignment.
Since general dentists have a different relationship with their patients, it also means different SEO strategies in order to be successful. Having a successful orthodontist practice means targeting and reaching as many patients as possible.
Optimize your website to illustrate all of the services that you offer to make it clear to your audience what you do. Combined with proper orthodontist SEO, this can help to not only get those leads that you need to keep a business going but help to convert those leads into paying clients.
This should be the central focus of digital marketing and orthodontist SEO helps that digital marketing effort without having to break the bank to do so. That is what makes SEO such an effective marketing tool for businesses of all types and sizes.
Performing Keyword Research
No SEO campaign can begin without identifying proper keywords (we showed you some of the best ones at the top of this post). This is done through thorough keyword research. Knowing what relevant orthodontic terms are necessary to target is the place to begin for search optimization.
This also helps to adjust your website to target the best possible searches in your industry. Ranking well in those keywords, the ones that people are actually looking for, can help keep your business at the top of the search rankings and in the eyes of your audience. And that translates into dollars.
The biggest thing is to avoid meaningless keyword wins. Your orthodontist SEO should target keywords that have a heavy search volume so that you can get some of that audience. Your orthodontist site won’t win all of those viewers, but even a fraction can go a long way towards boosting the number of leads that you generate and converting them into real dollars.
Much like a small alignment can make a huge difference in the smile and bite of a patient, subtle changes to your orthodontist SEO can have a huge impact on your website, which can have a huge impact in terms of online visibility and towards your bottom line.
Targeting Specific SEO Features
There are a number of different orthodontist SEO features that need to be addressed in order to properly optimize your website. One of those is internal linking. This is where those links point from one page to another across the web.
Having a solid backlink catalog means improving your authority across the web. That means having other, reputable sources that point back to your website. This can be done through partnership linking agreements but is mostly done through solid content.
Speaking of content, site content is one of the most important elements of orthodontist SEO that there is. Any web page online needs to have content and it needs to be written well. Google will punish a website that has poorly written content, complete with mistakes along the way.
Quality content can be added through webpages or through a blog on your website. Best of all, the content doesn’t have to be written. Good content can encompass things like infographics and videos that can grab the attention of the user without having to inundate them with a wall of text.
Quality content is what can draw a consistent, organic audience to your website on a regular basis. Maybe they aren’t looking to use your service right now, but with consistent, informative, authoritative content, you can turn those users towards your services over time.
Of course, none of that matters if site speed is not optimal. There have been several studies to show that if a website doesn’t load in just a few seconds, visitors will abandon it and move on. So if your website is not loading within 2-3 seconds at most, your user experience will be limited and can damage your site reputation.
Not only that, but Google’s rankings also take site speed into account. So if you do not have a fast loading page, that can hurt your site in the rankings. Take the time to optimize images on your site, making them as small as possible, use advanced cache configuration, and any other methods that can keep your website running as fast as possible.
Maybe the most important aspect of orthodontist SEO and SEO, in general, these days is optimizing for mobile. More and more users are beginning their searches on a mobile device and a huge number of users are visiting those businesses the same day.
If your website is not optimized for mobile, you could be missing out on a huge chunk of the audience. It is arguable that you need to optimized your website to meet mobile standards first and foremost. Have a solid mobile base means that you can draw in the most traffic possible through ease of use.
Your overall user experience is a huge way to draw in more patients to your orthodontist practice. Making certain that your website meets all orthodontist SEO criteria means that your business will have more referrals and more conversions.
These create the perfect situation for any orthodontist to increase their patient list and bring more money into their practice.
As with any local business out there, presenting your orthodontist website in the best way possible is imperative. That means having the best orthodontist SEO game plan that you can have to keep your site at the top of the search rankings.
Quality orthodontist SEO can increase the value of a typical orthodontic office. This is especially true in areas where there aren’t many orthodontists practicing as it can become possible to dominate the keywords for that location.
This is huge because, when a parent looks for someone to straighten their child’s teeth or they need a cleaning, they can Google your business in short order and bring in more business than ever before for your orthodontist office