Social media is one of the most convenient marketing tools for small businesses. Each platform serves as a cost-effective medium to connect with current and future customers, as well as to promote brand awareness, and establish authority in a given industry. Facebook in particular, is an extremely valuable asset for businesses because of its massive usage rate, and its evolution into a substantial online marketplace. Facebook marketing services provide the following advantages for business owners:
- Brand Awareness: Facebook is the largest social media platform on the internet, and establishing your presence on a network this large, will extend your brand recognition
- Cost Efficiency: While Facebook does offer paid advertising, it costs nothing to create a business page
- Data Collection: Facebook has evolved to offer Facebook Insights which give businesses relevant data
- SEO Diversity: Think of Google SERPs as real estate, and a well optimized Facebook business page gives Google something else to index
Nolen Walker offers Facebook marketing services as part of our social media management. We create and optimize Facebook business pages for local companies, or enhance ones that already exist. Our goal is to establish your presence on this social network of 1.23 billion active users, and convert many of them into future customers. Call 866-356-8198 for Facebook marketing services.
Developing a Facebook Marketing Strategy
Every good marketing campaign starts with a strategy. It is no different in the case of Facebook marketing. Business owners looking to generate leads on this social media platform, must have a well designed plan in place, along with the resources to properly implement it. To get an idea of a solid Facebook marketing strategy, consider the example below:
- Step 1: List Objectives
- Step 2: Target Audience
- Step 3: Develop Content
- Step 4: Measure Results
Like any good marketing plan, well researched goals must be established, an audience must be identified, and results must be measured and used to improve the strategy moving forward. Nolen Walker handles each of these steps for you with our social media management services.
Facebook Marketing Tips for Small Businesses
Whenever local business owners ask for Facebook marketing tips, we guide them towards Facebook Insights. Facebook offers insights for business page administrators to gather information about both current and prospective customers. The Facebook Help Center offers instructions on how to see insights about page followers. Once you have established enough of a following, you can begin to track how users interact with your page.
If you are interested in Facebook marketing services, invest in Nolen Walker. We have years of experience working with business owners in the service industry to more effectively market their services and generate more leads. Our marketing agreements are month-to-month so you will never be locked into a long-term contract, and can constantly evaluate the effectiveness of our services. Call 866-356-8198 for Facebook marketing services.