What is Cape Coral SEO?
Cape Coral SEO is search engine optimization applied to websites of businesses in Cape Coral, Florida. SEO can encompass various tasks depending on the service provider, including on-page optimization, content writing, link building, and technical optimization. Also, Local SEO is a significant component of a successful marketing strategy for Floridians.
Examining SEO’s Impact on Cape Coral Floridians
Did you know that the top search result on any given Google Search Engine Results Page gobbles up 31% of all the clicks on the page? That click-through percentage diminishes exponentially the further down the list you go.
As a business owner in Cape Coral, FL, you have to ask yourself one fundamental question: how high are you ranking on Search Engine Results Pages (SERPs)? A lot goes into ranking higher on relevant SERPS, which is why a lot of businesses contract the work out to agencies and marketing teams.
But very few companies understand the most important factors of getting their clients ranked higher. Our company has specific experience with Cape Coral, FL businesses, and Cape Coral SEO.
Have you ever done a “near me” search in which you tried to find a local business or service? Cape Coral SEO is an example of geographic-specific search engine optimization. It will ensure that no matter what type of business you run in Cape Coral, FL, your customers will be able to find you online.
Why Cape Coral Businesses Need SEO
If someone did a “near me” search in Cape Coral, they are already looking for local businesses. So why would you need Cape Coral SEO? You may not need SEO services if you run a business in a sparsely populated area. That’s because there wouldn’t be a lot of competition in the first place.
But Cape Coral is not a ghost town. According to the Census Bureau, Cape Coral boasts over 189,000 residents, and that number projects to rise in the coming years. Furthermore, Business Insider ranked Cape Coral #9 on a list of the 25 fastest growing local economies in the nation in 2019.
In short, there is no shortage of business competition in Cape Coral, FL. So how do you stand out among your competitors in the digital age? With SEO.
The Fundamentals of Local SEO
There are a lot of people that claim they can boost your SEO rankings. And in a sense, they aren’t lying. There is a very general approach to SEO that may work in many cases. But to ensure that you reach the top of the rankings, you need to have a market-specific focus.
There are some aspects of SEO that pertain to the market in Cape Coral, FL, specifically. They include but aren’t limited to:
- Brand Development: The local market needs to trust your brand – that other residents and consumers in Cape Coral have used and are fans of your service. Branding consists of review management, back-link building, content marketing, building an engaging social media presence, and in some cases, the utilization of a PPC advertising campaign.
- Coding and Schema Markup: SEO can (and should) get very technical – especially when you try to reach the top of local rankings. Schema is the language that search engine crawl bots speak to your website to determine if the content is relevant to a particular search. Custom coding is also essential when you are trying to target the local Cape Coral market.
- Content Structuring: It’s not enough to have compelling content on your website that draws in web surfers. You must structure content in a specific way as to signal the search engine web crawlers properly and to usher leads along the sales funnel. Internal links, custom service pages, and relevant, high-quality blog posts are part of the structured content equation.
- Local Optimization: This perhaps the most critical aspect of Cape Coral SEO because it focuses on making your website known to the local market. Local SEO is crucially important for your business. Things like being ranked in the Google Local 3 pack and geo-location can make or break your business. For Cape Coral SEO to work for your business’s benefit, there has to be a strong emphasis on local SEO.
The #1 SEO Company in Southwest Florida
If you feel like you don’t know where to start with search engine optimization, you’re not alone. The fact is that most business owners aren’t experts in digital marketing strategies and methods. But you don’t have to go it alone.
Here at Nolan Walker, we want to be your partners if you run a Cape Coral, FL business. We have specific knowledge in this local market and offer all the services you will need to make a name for yourself and give your business the best chance to thrive. As pillars of the community, we enjoy water sliding at SunSplash Park and taking in a show at the Cultural Park Theatre. Feel free to reach out as soon as right now.