What is PPC?

PPC adsIf you have looked into internet marketing for your company, you have likely heard of PPC. PPC campaigns refer to the results that show up on Google because of a paid for ad placement. These “ads” show up on the top of the results page and on the right hand side. They are called pay per click because you literally pay every time someone clicks on your ad.

Should I use PPC for my business?

stacks of dollarsSo the question remains, is PPC a good internet marketing plan for your business? The answer is both yes and no. PPC costs can add up quickly, so long term it is not a good plan to rely on as your only form of internet marketing.

Investing in organic SEO is the best long term marketing plan. Organic results show up based on the merit of a proper web presence. These results do not cost you anything when someone clicks on them.

However, organic SEO takes time to build whereas PPC is immediate. We often recommend our clients begin with a PPC campaign to increase immediate visibility while we build their organic rankings.

If you are interested in employing a PPC campaign alongside proper organic SEO, give us a call. Our team will help you get the best return on your marketing dollar for both PPC and organic SEO.

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