More than many service industries, towing companies depend upon online search as their primary means of earning business. When drivers find themselves in a stressful, time-sensitive situation, their choice of towing service can be made in just a matter of moments. Whether or not your business gets chosen will rely heavily on where your company appears in local Google search results. That may be a challenging fact to face, especially if your team doesn’t have significant experience in towing company SEO (search engine optimization).
Keys to Online Success
So what does it take for a plumbing service to succeed in the online marketplace? At Nolen Walker, our SEO team researches the key tools businesses need to rise to the top in this competitive industry. The top performing companies rely on these solutions to make page #1 of search engine results and simultaneously improve the quality of their lead calls!
Professional Website Design & Content Development
There are countless ways to advertise and promote online, so many that businesses often lose sight of what matters most to their plumbing company SEO. Online marketing begins and ends with website development. Think of it as the foundation for all your advertising and promotional efforts! From your company website, you can launch all kinds of social media and paid search campaigns, but all of it feeds back into your site.
What does a quality, high-performance website offer that countless others fail to?
Clean and intuitive navigation, for starters! When it comes to finding a tow for their stranded vehicle, flustered potential customers won’t show much patience for a website that doesn’t offer the information they need in a timely manner. Concise menu design and a clear call to action make all the difference in these situations.
So does well-written, keyword-optimized content! These two facets go hand-in-hand to determine how search engines judge your site quality. As our experienced content writers at Nolen Walker know, finding quality keywords takes quite a bit of careful planning. That’s why we rely on some of the most trusted keyword research tools, including MOZ, Ubersuggest, and SEMrush. Enfuse these high-volume keywords into rich, informative content, and your business has the makings of a lead-driving website.
Maps Optimization & Google My Business
Once you have a well-structured, optimized website to build off of, there are more essential tools to take advantage of! Two of the most crucial solutions include your Google My Business profile and Google Maps listing. These provide valuable information for potential customers and wonderful exposure for your company.
Google My Business allows companies to place higher in their community’s local searches, in an even more dynamic way than regular listings. These results showcase your company’s location, contact information, and your ratings. Nothing promotes confidence in a potential customer like glowing reviews!
Google Adwords Campaign Management
When it comes to time-sensitive services, paid search provides some exciting opportunities to grow your business. Towing company SEO relies a lot on paid search solutions like Google Adwords to quickly grab user attention. That’s because paid ads often hold the most prominent search results real estate, at the very top of the front page!
Of course, even these paid ads feature intense competition among local services. Beating out more experienced companies (including household names), requires careful planning and shrewd budgeting. If you know how to target local searches and find high performance keywords, you can create some powerful results in paid search.
Towing Company SEO Solutions
Do you wish your company could rank better in Google’s search results? At Nolen Walker, we design our solutions to provide both outstanding organic search rankings and higher quality leads. Our towing company SEO clients often own the top spots in their local Google search results!
From initial website development to ongoing site management, our SEO specialists provide the solutions you need to grow and maintain your company. How can we serve your business today? Give us a call and see why so many services throughout the country choose us as their go-to online marketing solution!