Do you ever wish that your website could generate a higher volume and better quality of leads? That’s a goal that most roofing companies share, but many don’t know how to achieve. At Nolen Walker, our seasoned roofing company SEO (search engine optimization) experts delve into what sets apart the best online marketing campaigns. We find that the most successful contractors follow a very simple, but sophisticated strategy.
Building a High-Performance Website
More and more, homeowners look to the internet to find their essential services. From plumbers to electricians and roofing professionals, companies eagerly strive to be found on popular search engines (especially Google). With so much on the line and so many advertising outlets to choose from, some enterprises actually forget one of the most important facts of roofing company SEO…
Successful online marketing begins and ends with a quality company website.
That may put a lot of pressure on your shoulders, especially if your team doesn’t share a lot of web development experience. What goes into all those beautiful corporate sites you see online, and how do they consistently generate leads? While long-term success comes from an extensive amount of research and refinement, there are some key factors you’ll want to hang onto as you plan your company website.
Clean Website Design
Have you ever stumbled into a site where finding anything required painstaking search, rereading, and redirection to other pages? Not only does this type of web design send potential customers running for the hills, it also discourages Google from ranking your site anywhere near the front page of search results! That’s bad news for business, because chances of people clicking past the first page grow exponentially slim.
Clean, crisp navigation should allow your site visitors to easily find what they’re looking for, without having to click around.
One of the easiest ways to simplify navigation and boost your roofing company SEO on your site is a concise dropdown menu with categorized services. If you can’t fit all your services onto the page, you’re likely trying to present too many at once. Businesses, especially roofers, often fall to the temptation to place every single one of their credentials and certifications on the homepage. This consumes valuable space that you could be using to introduce your company and direct homeowners towards a clear call to action.
Competitive Keyword Strategy
Speaking of helping people find what they’re looking for, what does your keyword strategy look like? While clean design certainly plays a heavy role in search results, nothing drives rankings like sophisticated keyword optimization. Every element of your website, from homepage to the newest child service page, depends on keyword-rich content.
Of course, dynamic keyword development isn’t something that happens overnight. It may take some significant research to find what clicks in your industry. At Nolen Walker, our team utilizes some of the most widely trusted research tools in roofing company SEO, including invaluable services like SEMrush, Ubersuggest, and MOZ.
Which is easier: challenging the entire roofing industry, or tackling a handful of companies in your local community? One of the most powerful tricks that SEO professionals take advantage of to boost results is localization. By optimizing your content only for your supported cities, not only do you cut out a significant portion of your competition, you also eliminate a high percentage of false lead calls. If you’ve turned down one too many calls from homeowners and companies two hours away, this is great news!
Compelling Content Development
So all you need to be successful is a high volume of good keywords? Not quite. Think of the last time you browsed online and discovered an exceptionally poorly written website. Bloated with spelling errors, grammatical faux pas, and excessive sales language, it clearly showed that the writer cared little for the quality of their work. If you read a few lines, got a bad taste in your mouth, and quickly left the site, you’ve experienced the same feeling that many Google users face as they hunt for their essential services.
Factual, informative, and engaging content drives user interaction now more than ever.
Instead of relying solely on keywords to bring in customers, think of them as a content enrichment tool. That goes for your services pages and your blog posts. As far as creating quality content goes, ask yourself (and your content writer) three key questions.
- Have we provided information that our site promised to give?
- Does our content inform the reader as much or more than it promotes our business?
- Does the quality of our writing promote confidence or doubt in the reader?
Not everyone has the essential experience needed to provide keyword-optimized, professional writing. If necessary, invest in an experienced and proven content development service to craft your pages. You will notice the difference in your search engine rankings!
Roofing Company SEO Services
As one of the leading services in roofing company SEO, Nolen Walker provides a full suite of solutions to drive up your business’ search engine results and generate higher quality leads. Our clients frequently earn top spots in both organic search and Google Maps!
It all begins with our custom-designed and optimized company websites, rich keyword research, and engaging content development. If you’d like to learn more about our services and see how your business can start earning more quality leads, talk with one of our friendly experts at Nolen Walker! We’d love to serve you.