The most successful remodeling companies not only know how to serve their clients, they know where to find them! As the world’s number one search engine, Google offers a bounty of opportunities to draw in consumers. As most traditional forms of advertising slowly decline, more businesses turn to remodeling SEO (search engine optimization) for continued growth. You’ll need to know how to start, maintain, and expand your online presence to stay competitive in your field.
Tailored Website Design for Remodeling SEO
A successful online marketing strategy begins and ends with your company website. No matter what creative social media strategies or enthusiastic word of mouth tactics a company employees, it’s all moot if consumers can’t find your business. Considering the fact that most people search for their essential services online, investing in an optimized website offers huge dividends for your business!
Online Optimization for the Industry
Once you have that beautiful custom design ready to go, there’s still the matter of filling it up with juicy, engaging content. It takes experience and quite a bit of research to uncover what works best for Google’s search engine. Considering the impact that Google search results have for a company’s marketing efforts however, it’s worth the time and effort!
Content Drives Interaction and Performance
One of the fatal flaws of many company website designers is to prioritize volume over quality. As Google’s site analytical tools grow more sophisticated, so do the penalties for keyword stuffing and other content shortcuts. This means, more than ever, that quality writing and imagery produces powerful results for your business. Of course, engaging content isn’t something that happens overnight!
As you (or your website developer) craft your content, ask yourself a few important questions.
- Are we providing content that informs and empowers our readers?
- Does our content offer clear and concise messaging that uninformed readers can understand?
- Is our formatting conducive to reading, or are we making it harder for our potential customers?
- Do we contain clear calls to action in each of our pages?
If you can honestly answer “Yes!” to all of these questions, your content will provide a great foundation for your website performance. If not, it may be time for a writing overhaul.
Smart Optimization Produces Quality Leads
Even the strongest content content doesn’t get off the ground without the proper keyword optimization. The best performing websites take advantage of keyword research tools like MOZ, SEMRush, and Ubersuggest to identify hot topics for pages and blogging. Considering the competitive nature of the industry, localization is a smart strategy for effective remodeling SEO.
Localization not only bolsters your keyword performance in paid ads platforms like Google Adwords, it also simplifies your organic search strategy! Instead of competing with thousands of businesses around the country, you’ll only have to overcome a handful of companies in your local community. If you’re tired of never showing up on the first page of Google search results, talk with an expert about updating your keyword strategies!
Intelligent Website Structure Improves Rankings
Did you know that you can put your keywords to work off-page too? It’s part of creating an intuitive and convenient navigation experience for your website. On screen, the categorization process looks like this…
You can take advantage of these keywords even when they aren’t on the page, in the URL address. Here’s an example from another one of our clients.
The highlighted portion of the page is often referred to as “the slug”, or the tail end of the page URL. As Google analyzes the site, it rewards this URL optimization with even stronger search rankings! Other off-screen elements of your website, such as image alternative text, also improve your remodeling SEO.
Remodeling SEO Services
For those businesses who don’t have the time or the experience to craft their own online marketing strategy, the remodeling SEO team at Nolen Walker offers the results you crave! We help countless businesses throughout the country gain exposure, capture front page Google search rankings, and grow their presence in other prominent online platforms. From complete website design to optimized Google My Business listings, we’ll help your business develop an online marketing program that brings in quality customers.