Remodeling SEO

The most successful remodeling companies not only know how to serve their clients, they know where to find them! As the world’s number one search engine, Google offers a bounty of opportunities to draw in consumers. As most traditional forms of advertising slowly decline, more businesses turn to remodeling SEO (search engine optimization) for continued growth. You’ll need to know how to start, maintain, and expand your online presence to stay competitive in your field.

What do remodeling companies have to gain from SEO?
Many homeowners and commercial building managers plan their remodeling projects online. SEO provides the visibility your company needs to show up in local search results, and subsequently earn leads online. Compared to digital ad campaigns, organic search results pull in a much larger volume of potential prospects, especially within your local community.
Have you worked with remodeling companies before?
Apart from the long-term channel of leads coming into your business, SEO does provide a few additional benefits. First, it allows stronger brand growth potential for your business. Your marketing dollars go towards promoting your company, not a lead sellers. SEO also encourages stronger conversion rates for your existing Google Ads campaigns.
Have you worked with remodeling companies before?
We've worked with all kinds of contractors and remodeling experts across the country! Every industry requires its own unique optimization strategy, original content, and site navigation. Since we have experience with so many remodeling professionals, our team provides some exceptional results with our custom web design, GMB optimization, and citations.

Tailored Website Design for Remodeling SEO

A successful online marketing strategy begins and ends with your company website. No matter what creative social media strategies or enthusiastic word of mouth tactics a company employees, it’s all moot if consumers can’t find your business. Considering the fact that most people search for their essential services online, investing in an optimized website offers huge dividends for your business!

Clean Navigation Makes for Pleasant User Experience & High Performance on Google Rankings.

Online Optimization for the Industry

Once you have that beautiful custom design ready to go, there’s still the matter of filling it up with juicy, engaging content. It takes experience and quite a bit of research to uncover what works best for Google’s search engine. Considering the impact that Google search results have for a company’s marketing efforts however, it’s worth the time and effort!

Informative Content

Content Drives Interaction and Performance

One of the fatal flaws of many company website designers is to prioritize volume over quality. As Google’s site analytical tools grow more sophisticated, so do the penalties for keyword stuffing and other content shortcuts. This means, more than ever, that quality writing and imagery produces powerful results for your business. Of course, engaging content isn’t something that happens overnight!

As you (or your website developer) craft your content, ask yourself a few important questions.

  • Are we providing content that informs and empowers our readers?
  • Does our content offer clear and concise messaging that uninformed readers can understand?
  • Is our formatting conducive to reading, or are we making it harder for our potential customers?
  • Do we contain clear calls to action in each of our pages? 

If you can honestly answer “Yes!” to all of these questions, your content will provide a great foundation for your website performance. If not, it may be time for a writing overhaul.

Keyword Optimization

Smart Optimization Produces Quality Leads

Even the strongest content content doesn’t get off the ground without the proper keyword optimization. The best performing websites take advantage of keyword research tools like MOZ, SEMRush, and Ubersuggest to identify hot topics for pages and blogging. Considering the competitive nature of the industry, localization is a smart strategy for effective remodeling SEO.

Localization not only bolsters your keyword performance in paid ads platforms like Google Adwords, it also simplifies your organic search strategy! Instead of competing with thousands of businesses around the country, you’ll only have to overcome a handful of companies in your local community. If you’re tired of never showing up on the first page of Google search results, talk with an expert about updating your keyword strategies!

Intuitive Architecture

Intelligent Website Structure Improves Rankings

Did you know that you can put your keywords to work off-page too? It’s part of creating an intuitive and convenient navigation experience for your website. On screen, the categorization process looks like this…

Keyword Optimization to Improve Remodeling SEO

Notice How the Keywords Even Show Up in the Site Navigation.

You can take advantage of these keywords even when they aren’t on the page, in the URL address. Here’s an example from another one of our clients.

https://www.tcdesigncenter.com/countertop-installation/quartz-countertops/

The highlighted portion of the page is often referred to as “the slug”, or the tail end of the page URL. As Google analyzes the site, it rewards this URL optimization with even stronger search rankings! Other off-screen elements of your website, such as image alternative text, also improve your remodeling SEO.

Remodeling SEO Services

For those businesses who don’t have the time or the experience to craft their own online marketing strategy, the remodeling SEO team at Nolen Walker offers the results you crave! We help countless businesses throughout the country gain exposure, capture front page Google search rankings, and grow their presence in other prominent online platforms. From complete website design to optimized Google My Business listings, we’ll help your business develop an online marketing program that brings in quality customers.

Call 866-356-8198 for SEO for Remodelers!