The Importance of Web Design

Some may ask, “Is web design really important to the success of my business?” The answer is a resounding YES! Nowadays, just about every consumer utilizes the internet to get the information they want about the service they need. This means that your website is the initial impression that they are getting of you and your company. So making sure that you stand out among your competition is critical to your success. Check out these reasons to look into quality web design.

  • Helps to build trust: Recent studies showed that consumers sense base their trust, nearly 100 percent of the time, on certain site design aspects. A screen that is overcrowded with text has proven to be more difficult for the customer to read. This then harms how they perceive your site.
  • Improves SEO: Since SEO is directly impacted by the design of the webpages of your site, having an effective mobile design can have a positive affect on the performance of your site when it comes to rankings in Google.
  • It maximizes the impact of good content: The combo of quality content and great web design has the tendency to improve how clients process the information. For example, a clean design allows your customer to easily read through the information presented opposed to an ill designed site which can discourage a customer from engaging at all. A well organized site allows the customer to find what they need and learn more about your company.

We know that it can be more appetizing to keep the extra money in your pocket by creating a make shift site yourself or not updating the one that you’ve had for years. But the truth is that it’s one of the most important components to the success to your business. So trust the experts at Nolen Walker. Call us at 1.866.356.8198 for your free consultation today!