As a top digital marketing company, Add Positions is asked one question more frequently than any other. “How can I get more Google Reviews?”
Our services are tailored to small businesses, so you can imagine why prospective clients would ask this highly relevant question.
One thing is for certain, Google Reviews are a valuable digital currency for small business owners. Whether reviews are coming from repeat customers or first-timers, their endorsement counts just the same.
Here’s some statistical evidence to back up this premise:
- 97% of consumers look for local businesses online
- 85% of consumers trust reviews as much as a personal recommendation
With this in mind, it’s safe to say that word of mouth still exists, and holds weight, but that it now travels at the speed of your nearest Wifi connection. Because Google is central hub of digital information, a review on this platform is the most coveted piece of user-generated content
5 Steps to Google Reviews Success
Ask in person
The most organic way to build reviews is to ask in person after completing your service. This might not be you personally, but someone who works for you. The key to generating the review is to be sincere and ask the satisfied customer to provide feedback online. You can provide them with a informational 3×5 business card that instructs them how to provide the review online. If you are an Add Positions client, you’ll have a review button on the website, which makes the process simpler for your customers to follow.
Common sense is underrated. And while Google has prohibited the practice of review gating, which is manipulative software that discourages bad reviews and encourages good ones, being selective about who you ask is perfectly legitimate. If you served a customer who behaved rudely and belittled you verbally, just use your common sense and don’t ask them for a review or give them the 3×5 business card that explains how to do so. They might leave one anyway, but there’s no reason to encourage it.
Text & Email
Asking in person is often step one of a longer process. While people appreciate the sincerity of your request, and often agree to leave the requested review, actually doing it is another story. They sometimes forget to do it once you leave, or simply put it out of their mind while they are binging a Neflix series or playing World of Warcraft. It doesn’t mean they refuse to help you, it just means their priorities place a higher value on activities other than leaving a review. In cases like these (which if being honest is most of them) the customer needs a friendly reminder.
This is where text and email comes into play. After leaving your job you should have gathered your customers phone number and email address. Using an automated system like Righteous Reviews (included in your Add Positions plan) the customer will receive a text and email reminder that has a convenient direct link to the review platform. So let’s say they are busy watching Netflix and get a text on their phone reminding them to leave the feedback. They say “Fine”, click the link, and leave a 5 star review. Remember; fine, click, 5 star.
Follow Up Phone Call
So let’s say you asked in person, sent the text and email reminders, and still don’t receive the review. Someone in your office can place a follow up phone call to remind them one final time. If they still don’t leave a review after the second reminder, it’s best to move on to the next customer. At a certain point it begins to get annoying, and the person might flip a switch and leave you a 1 star review. So remember, this will be their second and final reminder.
You should once again exercise common sense with these follow up calls. If the person seems like they are a recommendation away from exploding and cussing you out, just move on. However if the person was nice and behaved appropriately throughout the previous parts of this process, this reminder could be the one that finally gets the review published on Google which becomes user generated content for your online brand.
“Free Advice” Reviews
Looking for a tip that could get you hundreds of additional reviews without cheating? Well Add Positions has it and it’s called “Free Advice” reviews. If you are the type of business that fields calls about services you don’t provide or for informational purposes only, you can ask for a review for helping the person find what they are looking for. For example, an HVAC contractor might get asked a really basic question about repairing an AC. If you give the advice, you can then ask the person to leave you a review saying you gave advice, even though they aren’t paying.
An example we can give from first hand experience comes from a client we had who fielded calls related to his industry, but not something that his services handled. He is a very nice person, so he pointed them to the proper service that could help them solve their problem. He took our advice and started asking for reviews, and earned hundreds of additional reviews within weeks. Not only does this help you generate more Google reviews, but it makes the person remember you the next time they need your services. You’ve now established a rapport that can payoff long-term.
Hire a Marketing Company
The final way to generate more reviews on Google is by hiring a marketing company. We spoke about Add Positions’ marketing plan and how it includes tools like Righteous Reviews which will help you earn more Google feedback. This widget is integrated onto your company website and will automate the text/email reminders spoken of above. Aside from these tools, organic SEO in of itself will help you get more testimonials from the simple process of getting more leads and customers.
Add Positions is a top digital marketing company serving small businesses throughout the entire United States of America. We handle everything from organic SEO to paid advertising campaigns. We are hopeful you’ve found this podcast and corresponding blog post to be informative and will utilize it in your daily practice to get more reviews from Google. All of these recommendations are intended to be white hat, and to not cross any ethical lines.