The #1 Escape Room SEO Guide (2021 Edition)

Escape Room SEO Guide Cover

What is Escape Room SEO?

Escape Room SEO is the process of ranking your web properties for on Google for relevant keywords with the intention of acquiring more customers through online channels. SEO can be applied to your main website but also to your social media profiles and business listings, especially Google My Business. SEO differs from PPC (Google Ads) in that it costs nothing to rank organically.

The Growing Trend of Escape Rooms

Escape rooms are popping up everywhere you go now and it’s easy to see why. Escape rooms offer a wide array of opportunities to come together and bond. This means that whether you are looking for a fun night out on the town with your friends or need a unique bonding exercise for your corporate event, an escape room can provide the perfect forum. 

The idea of escape rooms is fresh and people are flocking to them right now. There are all kinds of themes and interactive experiences to choose from and proprietors are getting more and more clever about it. But if you run an escape room, there is no amount of creativity or cleverness that will cover for your lack of online presence – namely SEO. SEO can drive traffic to your escape room’s webpage and once patrons are there, they are that much more likely to make a booking.

Is SEO Common for Escape Room Businesses?

in a survey conducted by SEO Orb, it was found that more than half of all escape room owners operating in the United States reported that 80% or more of their bookings were made online. 

To tap into the ease of online booking, you need compelling, organic, and effective SEO. In today’s post, we are going to be discussing methods that you can employ to enhance your escape room SEO organically. If at any time, you have questions about how you can implement SEO to grow your business, you can reach out to us here at Nolen Walker. Our team of marketing professionals focus on industries like escape rooms, so we are better equipped to help you tackle the unique challenges you face as an escape room owner. But to begin with, let’s discuss the basics of escape room SEO.

A Crash Course in Escape Room SEO

Escape room SEO is all about getting your escape room noticed by as many people as possible. And in this industry, you need all the help you can get. As recently as 2 years ago, more than half of all escape room owners expected to expand their business and add more rooms. This means that the market is becoming saturated. Escape Room SEO affords you the ability to stand out above the jostling crowd by helping you rank higher on Google searches.

When your website appears near the top of the list of a Search Engine Results Page (SERP), people will be more likely to click on your website. Studies constantly show that the amount of clicks that websites get when they are on just the 2nd page of a Google search is close to zero. Escape room SEO will make sure you don’t get lost in no-man’s land. 

By using analytic data of search trends, composing original and useful content, leveraging media, and engaging with your clientele, you can create an SEO friendly webpage that more people will see.

SEO will get your webpage noticed and approved by Google which means higher ranking. Those are the basics of escape room SEO.

Escape Room Keywords

Some top escape room keywords include:

escape room near me
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escape room near me for kids
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scary escape rooms near me
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mystery rooms near me
2 person escape room near me
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escape room coupons
panic room near me
scary escape room near me
escape room price
escape room prices
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scary escape room nyc
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escape room price near me
escape room 60 promo code
escape room coupons near me
escape room promo code
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horror themed escape rooms near me
best escape rooms in the world
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cheap escape room near me
escape rooms for kids near me

SEO Outline for Escape Room Businesses

The problem that many escape room owners have is that they don’t know where to begin with escape room SEO. After all, you probably didn’t get into the escape room game because you have a passion for marketing. But that is where we can help. There are some basic steps that you can take right now to help you improve your ranking. Some of these steps include:

Set up your Google My Business Profile

Google My Business Profiles are what show up when people perform extremely common searches like “escape rooms near me.” So having a GMB profile is the first step you should take. Some things you will want to keep in mind when setting up your GMB profile are using good pictures of your business, posting your full phone number often, including reviews from patrons and including a thoughtful and descriptive blurb about your escape room.

Keyword Research

One of the ways that Google pulls up and ranks websites for SERP’s is by keywords. Google is always trying to provide relevant search results for its users and keywords are one way it does this. Google Analytics provides a wealth of helpful resources for researching hot keywords related to your business. Implement these keywords and variations of them in your website content. You can also use longtail keywords which are popular keywords followed by your city and state name to show up in more local searches. For example, if you operate your escape room in Austin, Texas, you might use the longtail keyword of “escape room in Austin, Texas. 

On-Page Content

There are certain ways to tweak your on-page content so that it ranks better on Google. Pictures are great to have on your website but if there is no alternative text or captions, Google will not know how to categorize them. Having a descriptive caption is imperative for pictures. Framing your content in a table or list will also help you rank higher. For example, you can have a “what is an escape room” page on your website in which you answer this question in curt but concise detail as a bulleted list.

A bit of a side-note regarding keywords: be exact. Google doesn’t like to guess so if you choose a hot keyword relating to escape rooms, try to use it exactly as it appears on Google searches. For example, if what is trending is “fun escape rooms” try not to saturate your content with the term “escape rooms that are fun.”

Doing the Work

There is a lot to consider when it comes to escape room SEO. It can be a lot of work that you don’t have time for. So at last, we would like to suggest a couple of options if you have the extra money. One is the pay-per-click option which will automatically pull your site to the top of the SERP when a relevant search is performed. Secondly, you can hire us here at Nolen Walker to help you devise an effective marketing strategy that masterfully utilizes escape room SEO. We can handle all the work for you so contact us!

More to Consider

When thinking about research and market, and whether or not escape rooms are still popular, or will be due to the coronavirus, it can be helpful to include a survey on your website. This way, you’ll learn more about your client base and acquire data to take your business to the next level in 2021. Nolen Walker is here to help with any questions or concerns you may have regarding escape room marketing and how to apply it to the digital landscape. We are experts in our field and would love to hear from you.