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How to Create an SEO Roadmap in 2022 (w/Updated Tips)

Blog Cover for SEO Roadmap Showing Road and Title

An SEO roadmap can help anyone navigate the digital marketing landscape in 2022. While most businesses now acknowledge their need for search engine optimization, their paths to achieve their goals range from one extreme to another.

The primary downside of SEO is that Google hides its algorithm from the public. As a result, speculation, supposition, and misinformation infiltrate public discourse. You’ve probably seen it in pitches from SEO agencies.

Business owners would benefit from an SEO roadmap based on data. Think about it, most business decisions come down to carefully processed data, so why should digital marketing be different?

In the following post, Nolen Walker outlines the SEO roadmap for success in 2022.

What is an SEO Roadmap?

An SEO roadmap is a reference document that guides users through a defined SEO process. Roadmaps allow users to efficiently execute SEO tasks for campaigns at scale. 

SEO Roadmap Infographic

How is an SEO Roadmap Different from an SEO Strategy?

Roadmaps contrast strategies in that they outline global SEO processes at scale rather than custom plans for a specific campaign. On the other hand, an SEO strategy deals with customized tactics that vary from one project to another. 

Implementing an SEO strategy is not possible without a roadmap, as the roadmap serves as the foundation for your SEO campaigns. Furthermore, it’s not possible to design a system without first having an SEO roadmap.

Setting SEO Goals

To form a good SEO roadmap, you must first think about what you want to gain from SEO. This will be key to determining what SEO services you need and how much of the job you can reasonably do in-house.

Benchmarking is an integral part of any business analysis. Start by setting goals for traffic, budget, and conversions to target your roadmap for success.

Here are a few benchmarks you need to consider when shaping your SEO goals:

SEO Traffic Goals

SEO is all about driving traffic to your website, social media outlets, landing pages, and other online content. So what’s a realistic traffic goal for your first month? What bout your second and third months?

If your website already generates substantial traffic, ask yourself how much you can expect to raise it in the first month. Not all companies can handle more traffic. For example, how many new leads can you take on?

SEO Budget Goals

Suppose you are planning to outsource your SEO strategy to an agency. In that case, the price can run the gamut from reasonably cheap to very expensive. So first, determine how much you want to spend on SEO in 2022.

You have to come to a concrete number on your monthly SEO budget for at least the first few months. Then, if you see the results you want and are ready to kick things into a higher gear, you can adjust your budget later. 

SEO Conversions

Depending on your business type, you may have different conversion measurements. For example, an e-commerce business can easily measure conversions through user tracking. However, service-based companies must take additional steps.

Google Tag Manager can help you identify when website visitors call your phone number or submit a contact form. Then, work in Google Analytics to monitor conversions based on your specific business model.

Prioritizing SEO Goals

Determine which of your SEO goals is most important to deploy the most resources towards its implementation. For example, are you looking to increase traffic in the first month? If so, designate a specific increase as your top priority.

Secondary priorities remain crucial to properly craft your SEO roadmap, for example, after completing tasks that will assist conversion increases, move on to your following highest priority items, like increasing conversions.

Identify Quick Fixes

In most cases, you can identify quick SEO fixes for your website or overall SEO presence. Therefore, your SEO roadmap should include these quick and easy fixes for yourself or your team to carry out before the real work begins. 

These easy fixes can consist of:

Dead Links

Dead links are an instant rankings killer, and fixing or replacing them is a breeze. To make things even easier and faster for you, try using a broken link finder tool. Google dislikes 404 errors almost as much as visitors.

Claiming your Business

Claiming your Google Business Profile is something you can do right now. An optimized GBP allows businesses to appear in the Local Map 3-Pack on Google Search. Therefore, GBP optimization is one of the quickest fixes.

Meta Descriptions

Optimizing meta descriptions, headings, and page descriptions is an easy way to improve search indexing. While the tasks may seem tedious, they make a significant difference at scale. 

Optimizing means ensuring that keywords are included in these descriptions. You should also ensure that relevant keywords are included in the alt text and image captions throughout your website.

How to Become SEO Certified in 2021 (w/Updated List)

Blog Cover For How To Become SEO Certified Showing Classroom and Blog Title

In 2021, everyone is talking about SEO. Search Engine Optimization has become a significant focus for business owners and marketing agencies alike because it drives actual results. So it’s only natural for people to be curious about how to become SEO certified. 

You may want to optimize your website for more traffic, or you might want to start a little business helping people with their SEO. In either case, you may be at a crossroads. So, where does one begin with learning SEO?

It’s still a relatively new concept, so there aren’t accredited degrees you can get in SEO. However, you may wonder what it means to become SEO certified and how to become SEO certified in the first place. 

In the following post, we will answer all of these questions and share some of the best online certification courses currently available. Of course, you can always get started with Nolen Walker Academy to be your SEO certification journey with lessons from industry experts in the agency niche. For now, though, let’s begin by answering some basic SEO certification questions. 

What Does it Mean to Become SEO Certified?

Does it mean getting some fancy diploma that you can frame and hang in your office? While nothing stops you from doing so, it won’t exactly carry the same weight or prestige as a legit diploma from an accredited school. 

All it means to become SEO certified is that you took an online course, studied the materials, took a test, and passed it. SEO certification varies depending on what program you sign up for, and there is no universal regulation or accreditation system for the certification. 

Private companies offer certifications and can vary in length, subject material, price, and curriculum. Some may not even have exams at the end. 

So what can you do with an SEO certification? While an SEO certification may open many career opportunity doors for you, it will at minimum give you a solid foundation of SEO knowledge that you can then apply for yourself and your clients. 

The good thing about modern SEO certification programs is that many come from experts in the field. Thus, a certification program will teach you how to apply SEO to the actual (or digital if you want to be technical) world and use the methods effectively. 

So while getting an SEO certification won’t win you a cap and gown, it will provide you with something more valuable: practical knowledge of a skill-set that is in very high demand right now. So now here are some of the best SEO certification programs available today:

Sample SEO Certification With Fake Name

List of Top Certification Programs

HubSpot Academy

The nice thing about HubSpot Academy is that they segment their topics very neatly. So if you are a complete newb at SEO, this would be a great option because HubSpot Academy won’t overwhelm you with a bloated single course. 

Instead, the constituent parts of SEO are broken down into different course batteries so you can take them at your own pace. HubSpot does an excellent job of dissecting SEO so that you can focus on it in a segmented manner.

For instance, they have separate certification courses for inbound marketing, content marketing, and web design. The only downside with HubSpot Academy is that they don’t have a specific SEO course. So while it would be great for someone with little to no SEO knowledge, it might not be a great benefit for someone who is intermediate with SEO.

In a Nutshell:

  • The courses are free
  • Breaks down digital marketing tactics into segmented courses
  • Great for anyone just starting with SEO

Moz SEO Essentials Certificate

The Moz SEO, Essential Certificate program is another online course that would be great for SEO neophytes. Over six instructor-led hours, you will learn SEO basics, like keyword research and link building. 

The Moz SEO Essentials Certificate program is a 6-part course. Each of the six parts focuses on a single area of basic SEO to be too overwhelming for beginners. There are also five exams to go through to get your certificate. 

The good thing about the Moz SEO Essentials Certificate program is that you can learn SEO basics rather quickly. Some people complete the course in a day. The not-so-good news is that it doesn’t cover any advanced topics like SEO auditing or optimal site architecture. It’s also not free. The course will cost you almost $600. 

In a Nutshell:

  • Another good course for SEO beginners
  • Instructor-guided courses
  • You can learn the basics of SEO relatively quickly

Google Digital Garage

Who better to learn SEO than the people behind the search engine that gets used more than any other search engine in the world? So when most people are talking about Search Engine Optimization, they are specifically talking about Google Search Engine Optimization. 

So what else makes the Google Digital Garage a good choice for SEO certification? First, they don’t just focus on SEO but also on the periphery subjects that affect SEO. For instance, in the Google Digital Garage, you can learn about things like User Experience (UX), content marketing, and even Pay Per Click Advertising. 

Overall this is a fantastic course because it goes through the basics and the technical aspects of SEO. During the course, you will learn skills that you can apply to yourself or your clients. The best part about all of it is that the course is free!

In a Nutshell:

  • It covers indirect SEO topics that you will eventually need to know
  • Great for SEO beginners and intermediates
  • It’s free

Nolen Walker Academy

For students looking to learn from top industry experts, NWA provides the most extensive training available. With applicable SEO techniques from agency professionals who use them every day, the knowledge obtained from these over-the-shoulder courses is unmatched by other platforms.

In addition, NWA expands beyond technical SEO concepts and delves into the process of creating a million-dollar marketing agency. Having SEO skills is imperative, and the course teaches you every craft imaginable, but applying these skills as a business model gets messy for many aspiring SEO professionals. NWA simplifies the process for consumption.

NWA also provides non-course material that keeps students engaged and helps motivate them to apply their education. For example, members gain access to hundreds of exclusive videos, podcasts, and real-time sales calls from Nolen Walker himself. It’s not often that the top agency owner in the United States shares such restricted information. However, NWA presents a blueprint for anyone looking to make a living in SEO.

In a Nutshell:

  • It covers every SEO craft along with agency sales, and operation
  • Provides exclusive non-course material to keep students engaged
  • Offers a reputable certification to students who pass challenging exams

The Good and Bad of SEO Certification

There are two sides to every coin – SEO certification courses are no exception. There are pros and cons to putting the time (and possibly money) into getting certified.

First, the good stuff:

  • You get to learn SEO in a structured manner instead of piece together knowledge from blogs and forum posts. 
  • Many online SEO certification programs come from SEO experts who have excelled in the field.
  • You learn skills that you can apply for yourself and your clients.

Now the not-so-good:

  • These types of certifications do not come from accredited institutions, so while they might provide a boost to your resume, don’t expect them to land you any jobs in and of themselves.
  • A certification only means that you took a course and passed exams. Real-world SEO skills will require practice and experience that a certificate cannot replicate.

The Bottom Line for SEO Certifications in 2021

With more businesses transitioning to the online world, the demand for skilled SEO work is higher than ever before. In addition, more people are looking to work remotely, which SEO allows for more than other types of jobs. Still, learning SEO from free blog posts and forums doesn’t translate to advanced knowledge and can limit job opportunities and performance.

Achieving a certification from a structured course can give aspiring SEO’s the confidence they need to improve their client’s performance and advance their career. The great thing about certificates is downloading the PDF and attaching it to your resume or promotional materials for your business. If nothing else, earning a certificate will boost confidence and help aspiring SEO pros find their niche and apply proven methods for success.

SEO Coaching: Everything you Need to Know in 2022

SEO Coaching (Blog Cover) Showing Instructor Pointing to Board

If you are a business owner, you may be contemplating what you could be doing better in 2022. How do you earn more customers? How do you increase brand awareness? How do you claim a fatter share of your local market?

For many, the answer lies in SEO (Search Engine Optimization). That’s because, in 2022, even more people will take to search engines to find businesses, products, and services. Today, 68% of consumers begin their interaction with a brand or company by performing an online search. That number is only projected to grow in the coming years. 

The new year is the perfect time to take advantage of all the digital tools available. This is why many people start out with SEO coaching. 

What is SEO Coaching?

SEO coaching is the transfer of knowledge and techniques from an SEO expert to a less advanced recipient. An SEO coach will guide their clients through all aspects of the SEO process while offering support and tips along the way. In contrast to SEO services, SEO coaching does not involve performing SEO tasks but teaching them instead.

Who is SEO Coaching for?

SEO coaching isn’t just for small business owners. SEO coaching is for anyone who wants to know more about how Search Engine Optimization works and enhance websites to show up higher on more internet searches. 

On a more detailed level, SEO coaching can benefit owners of small and large businesses. For example, consider the following statistic: large companies pay an average of $1000 to $5000 per month on SEO services. 

This should dispel any rumors that only small business owners pay for SEO and utilize SEO. Take a look at just a few of the demographics that SEO coaching would be beneficial for:

SEO Coach Pro Tip With Suggestion About Coaching

Small Business Owners

Small business owners trying to control their online marketing campaigns may invest in an SEO coach. These business owners want to better understand the processes to manually implement them or conduct interviews from a more informed perspective.

Large Business Owners

Large business owners are unlikely to perform SEO tasks manually. Still, they may want to have a more hands-on understanding of the processes. As a result, they can make more informed hiring decisions and better oversee their overall marketing strategy.

Entrepreneurs

Individuals looking to start their own SEO agency can surely benefit from an SEO coach. In addition, pursuing mentorship is one way to avoid the common pitfalls of new agencies.

SEO Professionals

Low to mid-level SEO professionals may seek an SEO coach to help advance their career and improve their position within an agency. The coach may be supplied by the agency they work for or something they pursue individually outside of work.

Characteristics of SEO Coaching

SEO coaching is different from SEO classes. Unfortunately, many people give up on SEO classes because they don’t provide the in-depth mentoring that coaching does. With that being said, good coaching provides access, expertise, and mentorship. Take a closer look at these characteristics below:

Coaching Characteristics Pro Tip

Access

The main difference between SEO classes and SEO coaching is that you get your own SEO expert. The coach fields your questions and teaches you how to apply the tactics they teach you. 

Expertise

Coaching may include online videos, blogs, whitepapers, PDFs, and even homework and exams. However, these documents won’t be available to the public and offer more expertise than you would find on a free blog.

Mentorship

An SEO coach will essentially be your mentor. Most modern SEO experts have been coached at some point in their careers. They have parlayed their experience into sustained success thanks to expert mentorship.

Pros and Cons of SEO Coaching

Of course, it’s not all a bed of roses – even with SEO coaching. A lot of it will depend on how committed you are to learning. Take a look at some of the pros and cons of working with an SEO coach:

Pros

  • Hands-on Learning: You don’t actually learn anything when you hire an SEO agency to handle all your digital marketing needs. Hiring an SEO coach will teach you the skills you need to be your own SEO agency and is, therefore, a more worthwhile long-term investment.
  • Thorough Education: Working with an SEO coach will help keep you on track and ensure that your education is complete in a reasonable amount of time. 
  • Helping Others: Whether you are interested in SEO coaching to start your own agency or for your own business, it will allow you to help others. Whether you choose to charge for this help or offer it free is entirely up to you.
  • Training: One of the most important benefits of SEO coaching is that it allows for real-time training, which is the best way to learn many skills, including SEO. 

Cons

  • SEO Changes a lot: One thing that makes people wary about paying for SEO coaching is that the principles and valid tactics of SEO tend to change. Just take a look at this Google algorithm update timeline as an example of how SEO needs to adapt and evolve regularly. What one coach teaches you this year may be obsolete next year. 
  • Upfront Cost: The price for SEO coaching varies quite a bit these days, but some coaches charge a lot upfront. This can scare some people away. However, so long as you check their credentials and reviews from past students, it may actually be worth the initial investment in the long run. 

Join a Community of SEO Experts

There are many things to consider with SEO coaching. One way to ensure you acquire expertise from a leading Digital Marketing Agency is to enroll in Nolen Walker Academy, LLC.

NWA, LLC students gain full access to material from SEO experts who operate one of the country’s leading active SEO agencies. Among the content available is real-time sales calls, SEO audits, and more.

If you want to learn from one of the country’s top SEO salespeople, Nolen Walker is the obvious choice. Having sold more than 1,500 accounts, Nolen can guide you to becoming an SEO agency owner with residual income.

Best (Free + Paid) SEO Training Courses Online (2022 Update)

Best SEO Training (Blog Cover)

Learning SEO in 2022 is a significant opportunity. Whether you want to change careers, start an online business, or launch your million-dollar marketing agency, SEO is the #1 skill to help you achieve your goals. 

Unlike other career routes, digital marketing requires more hands-on experience than classroom learning. Still, you need to learn techniques and strategies from the industry’s top experts.

In addition, you need certification to prove to clients or employers that your skills match their needs.

These are online SEO courses and certifications that will help you reach your goals in 2022. Check out the best SEO training online courses, below:

1) Nolen Walker Academy, LLC

What separates NWAcademy from other courses on this list is that they actively run one of the nation’s top SEO agencies. Suppose you want to learn digital marketing from people that currently manage hundreds of clients. In that case, Nolen Walker Academy is the #1 option. Furthermore, they provide certifications to students.

NWA expands on most SEO courses by delving into the sales process in addition to more technical processes. Their course material runs the gamut from on-page SEO to content marketing, link building, and website design. So there’s really nothing you won’t learn if you sign up with NWAcademy. Best of all, they allow you to sell the course as an affiliate so you can test your skills in real-time while making money.

  • Instructors from Active SEO Agency
  • Earn Legitimate Certification
  • Learn SEO Process, Sales Process, and More
  • Make Money as an Affiliate While Testing Skills
  • Change Your Career, Lifestyle, and Start Your Own Business

2) SEO That Works

Brian Dean’s SEO training course “SEO That Works” introduces tested concepts with proven results. As one of the biggest names in the SEO industry, Brian Dean’s knowledge is uniquely valuable. Other training institutes present course instructors you’ve never heard of, but almost everyone with SEO awareness knows of Brian Dean. 

As a speaker at several of the top SEO conventions throughout the U.S, Brian’s knowledge is coveted by industry experts. His work has been featured on Entrepreneur and Forbes, among other mainstream publications. Enrollment is currently closed for his course, but you can join the waiting list. Some of the topics he focuses on include:

  • Link Building
  • Content Promotion
  • First-Page Rankings

3) Gotch SEO Academy

Gotch SEO Academy is a must for anyone who really wants to emphasize organic SEO tactics. While it is a bit of an investment at about $1,000, it will teach you skills that you can use to build a sustainable and fruitful SEO strategy. The most unique aspect of Gotch SEO Academy is that it focuses on processes you can scale for your business.

Some SEO courses harp on techniques and individual tasks, but Gotch understands that processes create sustainable business models. Make no mistake, SEO is a business, and if you want to make money with it, you will need to treat it as such. Gotch introduces concepts that help you scale your business, including:

  • Link building
  • Content marketing
  • Keyword application
  • The best User Experience practices

4) The SEO Playbook

The SEO Playbook is an excellent option if you already have a decent amount of SEO knowledge but need to know how to better implement it in real-life settings. 

The most remarkable thing about the SEO Playbook is that you access many “over the shoulder” videos with the course creator, Robbie Richards. You can sit with Robbie as he conducts a technical SEO audit to improve site performance for a client.

You will also get to see what it takes firsthand to set up the holy grail of SEO plans: the all-important keyword research list. The SEO Playbook is an excellent option if you prefer hands-on learning and want to put into practice some of the SEO tactics you have learned on paper. You can expect to pay nearly $500 for the SEO Playbook, but here are some of the significant advantages it comes with:

  • Access to the ever-growing library of SEO Playbook content
  • Over 50 steb-by-step SEO guide documents
  • Access to the exclusive Slack community where you will be able to speak directly with Robbie Richards and other marketing professionals
  • Over 100 “over the shoulder” training videos

5) MarketMotive

MarketMotive is an SEO certification course that provides training, exams, and ultimately a MarketMotive certification. Their courses are an excellent option for anyone looking for advanced aspects of SEO. Still, it makes our list of the best SEO training online courses because it still has something to offer beginners and intermediates. 

While not the best course to take if you are looking to delegate SEO work, MarketMotive was designed to boost individuals’ knowledge to boost their rankings in the here and now. Market Motive costs $300, and you will have access to all the materials for 180 days. During that time you can enjoy:

  • A comprehensive intro to the basics of SEO
  • An introductory course to the best website architecture practices
  • A breakdown of competitive SEO analysis
  • SEO workbooks
  • 25+ hours of online SEO training

6) Yoast Academy

If you have ever worked with WordPress, then you are probably already familiar with Yoast. They make one of the most robust and helpful SEO plugins on the platform. They also have made their in-depth SEO knowledge available to the public in the Yoast academy. 

The Yoast Academy goes in-depth with multiple of the most important aspects of SEO in the free version. In addition, the free version teaches you how to use the Yoast plugin like a pro, gives you a crash course on content writing, and goes into detail with SEO site structuring. 

There is also a paid version of the academy that covers pretty much every topic you will need to become an SEO master. From content marketing to technical SEO, the paid version, which can cost up to $700, teaches you what you need to know to optimize your site and other people’s sites. Some of the perks of the Yoast Academy include:

  • Training by some of the sharpest minds in SEO
  • Hands-on training for mastering the Yoast plugin
  • Great for anyone who is already or intends to work on WordPress
  • Multiple courses to choose from

7) SEMRush Academy

SEMrush Academy is a lot like the Yoast Academy. It also emphasizes teaching you how to use SEMrush tools. However, despite the promotional aspects of this course, it does actually offer excellent practical SEO training. 

SEMrush is a trusted name in SEO, so it’s got that going for it. But perhaps the best thing about SEMrush Academy is that it’s totally free! The courses are laid out by SEO experts, and it’s simple enough for beginners to get the hang of. 

While it doesn’t go as in-depth with things off-site SEO and technical SEO, it will provide you with a solid foundation to build that knowledge. Some of the benefits of SEMrush include:

  • Courses in pay-per-click marketing
  • Courses in content marketing
  • Basic SEO principles
  • Did we mention it was free?

8) HubSpot SEO Crash Course

Not everyone needs in-depth SEO training. Not everyone has a lot of money to pay for SEO training, either. That doesn’t mean you can’t get the best SEO training online, though. Case in point: HubSpot SEO Crash Course. HubSpot was designed for busy people who just need to get SEO basics down in plain English.

The course lasts only 5 days and consists of emailed materials. You read the materials at your own pace, and they are all pretty straightforward. Again, this wasn’t designed for anyone who already has the basics of SEO down. Still, if you want a quick and painless crash course to stay knowledgeable on the subject, this is an excellent option for you. Plus, you won’t have to pay a dime for the HubSpot SEO Crash course. That’s right, it’s totally free. Here are some of the other great things about it:

  • Teaches you the basics of off-site SEO
  • Helps you pick the right keywords for your website
  • Covers the basics of how websites get indexed
  • Goes in-depth with link-building

5 (Important) Factors to Consider for Chicago SEO Training

Blog Cover for Chicago SEO Training With Chicago Skyline

Chicago SEO training is something Nolen Walker Academy can help with.

I’m Nolen Walker, one of the top SEO agency owners in the United States.

There are fewer cities in the United States that are more bustling and business-centric than Chicago is. 

Whether you own a large or small business or are simply interested in Chicago SEO training, we can help.

As a business owner, understanding the subtle nuances of SEO can give you the edge over your competitors. Training for an active digital marketing agency is the best way to acquire usable skills.

Whatever your situation is, it pays to be choosey when considering Chicago SEO training. 

Here at Nolen Walker, we live and breathe SEO. We know what goes into solid SEO training. If you’d like to join our SEO academy, please feel free to enroll today.

Meanwhile, here are 5 factors to consider for SEO training in Chicago:

1) Local Success

If you are considering Chicago SEO training, it definitely helps to ask about local success. Any training program should have a proven track record of helping businesses and individual clients in the Chicago area. 

One of the most challenging things about SEO is that there are many factors. Local SEO is just one of the factors. Therefore, any training program you undergo should have a strong emphasis on local SEO. 

They should also point to companies in the Chicago area that they have helped in the past. Such success stories should include increased conversions, increased site traffic, and improved rankings over time. 

Don’t be afraid to ask questions. Unfortunately, there are a lot of sham SEO gurus out there trying to make a quick buck. The best way for you to tell if Chicago SEO training is on the up-and-up is by looking at the track record of the program or trainer. 

2) Recent Success

Another major challenge that SEO represents is its ever-changing nature. Search engines constantly update their algorithms, so what may have helped someone rank high last year may not necessarily work in 2022. 

So if you are interested in Chicago SEO training, be sure that the program you are considering can point to recent successes. 

A good SEO training program is up to date on the latest SEO practices. For example, SEO is not static — it is constantly changing. And while the fundamentals are critical, the subtle nuances often make a difference.

Be sure to ask to see proof of recent success, and don’t be afraid to ask how the program intends to teach SEO in light of its constant changes. 

3) Beware of Lofty Guarantees

One tell-tale sign that an SEO training program is not legit is if they make unrealistic promises. The simple fact is that there are no guarantees in SEO, and Google’s algorithm is purposely hidden from the public. 

Even if you do everything right, your website may not rank well. Multiple unknown ranking factors constitute luck more than anything. As a result, the best-ranking websites are getting lucky to some degree.

When an SEO training program promises to teach you how to rank high in just a week or a month, you can feel confident they are scammers. In addition, if they fail to mention factors outside your control, don’t sign up.

In reality, improving your search engine rankings could take a year or more. While specific tweaks can indeed produce a quick boost in rankings, such gains are typically moderate. 

You need to give it at least a few months to get your business or your client’s business to achieve position zero. Again, in most cases, it can take up to a year or more, but there are many factors at play:

  • Level of competition in the particular industry
  • The individual goals of the business or client
  • The current state of the business/client’s SEO
  • Resources and budget

4) Your Personal Goals

When choosing a Chicago SEO training program, it’s crucial to consider your personal goals. For example, are you a business owner who wants to gain an edge over the competition? 

Are you hoping to open up your own SEO agency and make it your career? But, on the other hand, do you simply want to know some SEO basics out of a casual interest?

It helps to know the answer to these questions and be aware that there are all kinds of SEO training programs that cater to the needs of people with different aspirations. Naturally, the loftier your goals, the more training you will need. 

On the other hand, you can pick up SEO basics in just a couple of months. Your level of training will ultimately depend on your goals, so consider them carefully before making a choice.

5) Cost

The price for SEO training can range depending on the trainer’s success, expertise, and experience and the curriculum, resources, and materials they provide. Also, some courses are more like schools or communities, with monthly memberships.

In general, you can expect to pay anywhere from $1,000 to $8,500 for SEO Chicago SEO training. Another important factor affecting cost is the length of the program. For instance, can you graduate in 90 days?

Typically the more you invest in SEO training, the more ROI you will attain down the road. However, this is not always true. Many people who buy courses fail to even start their first lesson, let alone finish it.

SEO for Jewelers + Jewelry Stores: The Updated 2022 Guide

SEO for Jewelry Stores

SEO for jewelry stores can directly impact lead generation, sales, and revenue in 2022. Nolen Walker Academy is the top education platform for business owners looking to improve their online presence. The following guide details SEO for jewelers in 2022 and how jewelry store owners can improve their techniques and generate more traffic.

What is SEO for Jewelers?

SEO for jewelers is a digital marketing strategy that aims to rank business web properties on search engines like Google. For instance, ranking your jewelry store website or Google Business profile for popular keywords can generate extensive traffic to your web properties, resulting in more leads, sales, and revenue.

Why Jewelry Stores Need SEO in 2022

It’s a new year, and if you are a jewelry store owner, it’s time to think about revamping your SEO strategy. For online and brick-and-mortar jewelry store owners alike, keeping up with the ever-changing SEO trends is essential to stay competitive in the rankings. 

Of course, this can be a full-time job, especially with the frequent algorithm changes that major search engines roll out yearly. But it’s our job to keep our finger on the pulse of ranking factor changes and marketing trends. 

Quite frankly, it’s our job to keep you informed. So in today’s post, we will be sifting through the SEO practices of yesteryear to let you know which SEO practices you should adopt/maintain in the new year and which ones you can scrap.

Local SEO for Jewelry Stores

Firstly, local SEO for jewelry stores is vital because the jewelry sales business is still very much local business – and that’s not changing any time soon. Have you ever heard of someone driving across state lines to buy an engagement ring? Probably not. 

But that’s not a 2022 exclusive fact. What is exclusive this year is that 72% of consumers who perform a search for local businesses will visit one of the companies they find within 5 miles of their location. That means that the people in your area want to stay local when buying jewelry. So local jewelry store SEO is still vastly crucial in 2022. 

Google My Business

Make sure that you keep your Google My Business listing up to date. Include new pictures and any new service hours. You can also update customers with GMB posts that can feature blog posts, products, discounts, and other business-oriented updates.

Local Service Pages

Also, make sure that you are implementing longtail keywords on your website and landing pages. Longtail keywords should include a specific service and an exact geographic location. For example, ring fitters in Tampa. Having multiple landing pages for various services is also a good SEO practice for jewelers. 

On-Page SEO for Jewelers

On-page SEO is the foundation of any optimization strategy. Inserting title tags, meta descriptions, and keyword-rich body content is paramount for ranking at the top of Google search results. Other on-page SEO factors include permalinks (URL slugs), internal links, header tags, and image optimization.

Title Tags

Your title tag is what Google primarily shows on its search results pages, so it’s important to include the keyword and grab the user’s attention to increase CTR. For example, your title tag for a women’s earings service page should be something like Affordable Luxury Women’s Earrings in Tampa Bay, FL. Your title tags will vary by content, so blog posts will have a different type of title than a service page.

Meta Descriptions

Your page’s meta description appears beneath the title on search results. While it’s less important than a title tag, it can still impact CTR and overall SEO ranking. As a result, write a description that entices the user to click through. Avoid inserting your phone number in the meta description as that may discourage users from clicking on the link, opting instead to call your number without entering the website.

Body Content

Your page’s body content is the meat of your SEO ranking. You should insert keywords within the content where necessary. You can use a tool like Surfer SEO to show you exactly which terms and synonyms you should use within your content and how frequently. You’ll want to avoid stuffing keywords in your text as it may negatively impact user engagement and increase website bounce rate.

Image Optimization

Keeping up with your on-site content will be vastly influential in 2022. For example, images are a biggie. Posting new photos on your site or GMB profile is essential, but you also must remember to include rich tags to make sure they get indexed by search engines. As we move from the holiday season to the new year, many shop owners are swapping out their Christmas photos for new pictures but forgetting to include descriptive tags. But all your new images need tags relevant for 2022.

Content Writing & Marketing

Search engines are placing a much higher emphasis on quality content in 2022 than ever before. And while many of you already know the importance of a content marketing strategy and have implemented one, you have to ensure that your plan is up to snuff in the new year. Your content has to provide value to your visitors. Google only prioritizes well-written, human-oriented content.

Unique Content

Any sites that use duplicate content, poorly written content, keyword cramming, or content that has otherwise been written more for web crawlers than humans will get penalized and lose rankings. Aside from Google’s algorithm favoring unique content, reader engagement also responds to well-written text.

Service Pages

Service pages target buyer intent keywords like women’s bracelets for sale. You should create a service page for each type of jewelry you sell and include your location in the title tag to reach more local consumers. Your service page title tag should combine the primary keyword for the jewelry type and a location modifier like Tampa, Tampa Bay, or Tampa Bay, FL.

Blog Posts

Service pages may not be enough to build topical authority for your website. Since buyer intent keywords are highly competitive, it can limit your ability to rank (depending on your backlink profile). If you want to rank for more keywords and build topical authority, you must publish blog posts targeting informational keywords. For example, best watch brands for men garners 3,300 monthly searches (according to Moz.)

Learn Jewelry Store SEO From The Top Experts

Keeping up with Google’s latest algorithm changes and shifts in marketing dynamics can be a full-time job. Luckily, we’ve opened an SEO academy to help jewelers learn how to optimize their business online. Here at Nolen Walker Academy, we empower business owners to take control of their digital marketing.

SEO for jewelry stores is just the beginning. We provide courses on every technique you will need to optimize your website and social media and earn more leads. Modernize your SEO strategy with our help.

Irrigation SEO: The #1 Guide for Sprinkler Repair Contractors

Irrigation SEO (Blog Cover)

Irrigation SEO helps contractors rank on Google for terms like sprinkler repair near me. If you can rank within Google’s Local Map 3-Pack along with traditional organic results, you can pick up roughly 60% of all search users (for this topic).

What is Irrigation SEO?

Irrigation SEO is the refinement of a sprinkler repair website and Google Business Profile for the purpose of ranking on search results for topical keywords. Increasing your ranking position through SEO strategies allows your company to accumulate more frequent irrigation leads and book more sprinkler repair jobs in 2022.

Why Irrigation Contractors Need SEO

Calling all landscapers: are you doing things the old-fashioned way? There’s nothing wrong with word-of-mouth referrals, local newspaper ads, and truck wraps, but there is much more opportunity. 

It would help if you compliment your grassroots marketing campaigns with SEO or Search Engine Optimization. SEO allows your business to be seen by more people who use search engines to find local businesses and services. 

And the numbers don’t lie. At least one market study has revealed that 4 in every five people use a search engine to find local businesses and home services. And the great thing about SEO is that you can use it to boost sales for specific services or specialties.

For landscapers, irrigation SEO can be instrumental in particular. Everyone needs irrigation services at one point or another, so will your company be the one they hire when the time comes? Find out how to boost your irrigation SEO rankings in the following guide we’ve composed just for landscapers. 

Local SEO for Sprinkler Repair

Your landscaping business may be many things. But at the end of the day, it is, at its core, a local business. You most likely run a very personal, face-to-face business that caters to the residents and business owners’ needs. 

People in your town probably know you and your crew on a first-name basis. So your foray into SEO should have a very local bent. Start by registering your business with Google My Business. GMB will help you break into the local three map pack and let people know that you offer their area services. 

You will also want to register on Houzz and Angie’s List. Both sites offer excellent opportunities to customize your profile based on the areas you service. And they are specifically for home service contractors like you. 

On the more technical side, you should also utilize schema markup on your company’s website. Local schema markup will make it easier for search engines to index your site based on searches with local intent. 

For example, if someone searches “irrigation landscapers near me,” local schema markup will signal to search engines that you do offer irrigation services in the area of the person that performed that search (if you are actually in that area, of course).

Content Marketing for Irrigation Contractors

These days, people get their information through blog content, videos, and social media posts (for better or worse). Information about local services and businesses shows up on each vertical. So let’s say someone wants to know the benefits of installing a new sprinkler system for their garden. 

They might search what we in the industry call a “research intention” search. In other words, they may not be ready to spend money on new sprinklers just yet, but they want to know more about them. 

On the other hand, we have buyer intent searches representing people conducting a search engine query to find a product to buy or a business to work with/hire. An example of a buying intent search may be “affordable landscapers near me.”

But whether a person is ready to buy or wants more info, you should have content on your website, YouTube, or social media pages prepared to inform or convert them. 

Irrigation Company Reputation Management

These days, online reviews are an essential commodity for any business. People rely on online reviews as much as they do word of mouth referrals. So be sure your company is listed with Yelp, the Better Business Bureau, and other public review websites, so people have the opportunity to tell other consumers about your business. 

Be sure you and your staff are requesting reviews. And make it easy for them to leave reviews. Consider having QR codes printed on your business cards that lead to a review page. Include a link in any emails you send out that also leads to your review pages. 

Link Building for Irrigation Business Websites

Websites with a strong backlink profile can more easily rank for relevant keywords. Of course, you’ll still need to implement on-page SEO and publish high-quality content in order to rank. However, powerful link authority makes those techniques work much faster. You can acquire links by joining your local chamber of commerce and networking with other local businesses.

Other ways to earn links include guest posting on other relevant and trustworthy websites and submitting pitches to reporters via HARO. While acquiring links is a powerful SEO strategy for irrigation companies, it also comes with risks. For example, certain llink-building strategies (like buying links) violate Google’s quality guidelines and can result in a manual penalty and de-indexation of your website.

The most natural way to acquire backlinks (aside from business networking) is to publish high-quality blog posts targeting informational keywords or data-driven queries. For example, several websites will naturally cite your blog post if it contains original statistics. You can expect to earn natural and organic links if you publish a data-driven post about the most common sprinkler types in a specific region.

Learn About Sprinkler Repair SEO

Of course, there is a lot more to SEO than what’s listed here. Still, this would be a good start whether you already have an SEO strategy in place or not. And for irrigation SEO ranking dominance, be sure to enroll in Nolen Walker Academy. We can teach your landscaping business how to earn new customers through tried and true digital marketing strategies, so get in touch with our team today.

Plumber SEO: Everything Plumbing Companies Need in 2021

Plumber SEO

What is Plumber SEO?

Plumber SEO is the practice of optimizing web assets to rank on Google search. Ultimately, the goal of SEO is to generate qualified plumbing leads within your service area. Compared to other marketing tactics like paid advertising and email blasts, SEO provides the best ROI by almost any measure. 

Plumber SEO in 2021

Very shortly, we are going to be rounding the corner of a challenging and unprecedented year. 2020 brought unheard-of challenges to many industries, and businesses had to find ways to adapt. The home service industry is one such industry. 

As a plumber operating in 2020, you probably had to implement new safety policies to keep your head above water in these trying times and hang on to customers. The good thing for plumbers is that plumbing is an essential service. 

People can’t simply sit idly by while their kitchen sinks spew like Old Faithful. But it has still been tough. And if you operate a small plumbing business, you probably felt the squeeze of 2020 pretty strongly. 

That’s because the plumbing space is already plenty competitive. Whether you are in a large or small market, you are probably competing with at least a handful of contractors offering similar services to the same clientele. 

So how do you stand out in rugged terrain? The answer is plumber SEO. In 2020, SEO showed that it was still a relevant form of digital marketing. Because in 2020, search engines were still the go-to for online consumers, with 68% of them beginning their purchasing journey on a search engine. 

The bottom line is that as long as search engines are still relevant, search engine optimization (SEO) will always be appropriate. And the simple truth is that less than 1% of searchers will even venture onto the second page of a search engine results page when looking for goods and services. 

In 2021, you will still need to show up near the top of the first page to have any hope of success. So to start the new year off on the right foot and give your business the best chance to do better than it did in 2020, take a look at these plumber SEO tips.

Mobile SEO for Plumbers

A relevant plumber SEO tip for the new year is making sure that voice search commands can index your site. That’s because voice searches were prevalent in 2020, and they project to become more common in the coming year. As of now, 40% of all adults use the voice feature on their smartphone, smart speaker, virtual assistant device, or mobile device to search for things online at least once a day. 

So how do you make sure that your plumbing website is showing up on these voice searches? For starters, you have to make your keywords more conversational. That’s because people don’t talk the way they type. They tend to include more words when conducting a voice search because speaking is more manageable than typing. Voice searches are more conversational, so the keywords in your on-page content should reflect this shift. 

And since most voice searches occur on a mobile device, you also have to make sure that your website is mobile-friendly. A mobile-friendly site means fast loading times, easily navigable menus, and compressed image files. 

Mobile SEO for Plumbing

SEO-Targeted Blogs for Plumbing

If you haven’t already included a blog on your plumbing website, drop everything now, and start one. Content marketing was one of the highest priorities of top marketers across the country in 2020. Why? Because it is convenient. People are trending away from advertisements as sources for information about a business, product, or service. Instead, they are looking to blog content that is fun, engaging, informative, or all of the above. 

A recent study showed that 70% of surveyed consumers report that they would instead get information about a business, product, or service by reading a blog or other form of non-ad content than a traditional ad. Blogging can be compelling if you are a plumber because everyone is looking for answers to their plumbing problems. Your blog content should focus on answering these questions. 

Think about the most common questions you have heard from your customers in your time as a plumber. Form these questions into informative and insightful blogs that people will want to read. It’s important not to avoid being too sales-oriented in your blog content. That’s not what it’s for, and doing so can drive away potential leads. 

Plumbing Blog Post

Track Success (Or Failure) With Google Analytics

Measurement is something we often recommend to plumbing contractors who may be handling their SEO campaign on their own or operating on a shoestring marketing budget. Google Analytics is free to use (for the basic version) but more importantly, its user friendly. If you have never run any site data analytics before, this is a great place to start. Google Analytics can show you how much traffic your site is getting, how much time people are spending on your site, and even suggest ways to make it more visible. 

Knowing the basics of how your website performs is an essential step no matter what year it is, so it will still be necessary for plumber SEO in 2021. The dashboard is easy to navigate, and setting up your site on Google Analytics is easy. And, if you start to get the hang of it and feel like you are ready for a more robust analysis of your site, you can always upgrade to the premium version for a moderate fee. 

Google Analytics Screengrab

Target Consumers With Your Headlines

Google recently dropped some fresh advice for developers and content creators that correlate with new Google core updates. In the update, they emphasize the importance of concise and informative headlines and page titles. They advise developers and content creators to assess their existing content and ask whether their page titles are descriptive of the visitor’s needs and intent.

Google does not like misleading, sensational, or vague page titles and headlines. They have to be indicative of what the person will read and true to what the content contains. Now is an excellent time to look at your service pages and make sure that the headlines give an accurate description of the page’s content. 

So, for example, as a plumber, you may have a service page about drain cleaning. If the page title reads “Drain Cleaning Perfection,” the on-page content should focus on how your company achieves thorough drain cleaning results. And the on-page content of your “Drain Cleaning Perfection” page can briefly mention other services you offer; make sure you are not dedicating entire sections to any other service. 

Plumbing Headlines

Optimize Local Listings (NAP Citations, GMB, ETC)

Plumbing is very much a local business. And chances are you aren’t the only plumber in your town. Ensuring that the website for your plumbing business in Mesa, AZ, doesn’t get lost in the mix with plumbing sites from Tulsa, Mobile, Milwaukee, or other corners of the country you have nothing to do with is very important. 

To make sure that your website searches up for people who need a plumber in your area, you have to utilize local SEO tactics. Local optimization will also let search engines locate and pin your business and index them on location-oriented searches. 

The first place you should start with local SEO is Google My Business. Google My Business is imperative for ranking in the local three-pack. Making sure all location information reads correctly will help Google pull up your site. For example, having a GMB listing that makes it straightforward that you operate in and around Plano, TX will help Google pull index your site when someone searches for “plumbers in Plano.”

Plumbing Contractor Map Pack

Embed Structured Data for Google’s Sake

Structuring the data on your website rather than having pieces of information spread worldwide will make it easier for search engines to understand the content you are offering and index it to interested parties. Structured data also looks neater and can catch the eye of the searcher. When you have structured content that displays your company name, how long you’ve been in business, the type of business, and a brief description, search engines will rank it higher. That’s because it is more visually appealing and provides essential information in a neat and organized manner. 

Schema for Plumbers

Of course, you will have to familiarize yourself with Schema markup to code your structured data correctly, but it’s essential because Google places a priority on sites with structured data. 

Work With a Plumbing SEO Pro Like Nolen Walker

2020 was a rough year, but if you’re reading this, then you made it through. With everything that has gone on in 2020, it may be hard to devote the time it will take to implement all SEO strategies. But here at Nolen Walker, we have an all-inclusive solution for plumbers looking to dominate the rankings in 2021. 

The Nolen Walker advantage is that we provide all digital marketing services under one roof. From PPC ads to web design to content marketing and beyond, we will give your plumbing company the digital edge it needs. Contact us today, and let us tell you how we can help you dominate the rankings in 2021. 

The Premium PPC Guide for Veterinarians and Vet Clinics

PPC for Vets

What is PPC for Vets?

PPC for vets is pay per click advertising that targets pet owners needing nearby vet clinics and help for their animals. Strategically placed Google Ads can help veterinarians attract valuable customers through online advertising. 

PPC’s Effectiveness for Veterinarians

While SEO and website design provide the most significant ROI for veterinarians, a PPC ad campaign can give pretty much any business a real shot in the arm. And even though this type of advertising has a broad reach, it still has to be tailored to the business’s individual needs. Targeting is where many business owners and marketers make mistakes with their PPC ad campaign and end up with a less than satisfying ROI (Return On Investment).

Low ROI is a particularly relevant pitfall for veterinarians and vet clinics. You have to realize that many PPC ad services are geared more towards selling products. These types of ads wouldn’t be of any use to you. Many PPC advertisers don’t take a custom approach to craft ads for their clients, either. Some of them even use cookie-cutter marketing platforms like BuilderAll so that they can churn out PPC ads quickly, with little to no regard for the ad’s effectiveness. 

As a veterinarian, you have to get your ads out to people who require your services. It would help if you got people through your doors. So in the following post, we will be providing you with a crash course guide to PPC for vets specifically. 

How do PPC Ads Work?

For the uninitiated, PPC stands for pay-per-click, and they work pretty much as the name suggests. You hire a company to create and run your ad on some online platform, and every time a consumer clicks on the ad, you pay a negotiated fee beforehand. 

What are the Benefits of PPC?

  • You can set a firm budget of how much you want to spend on them
  • Ads can target your demographic specifically
  • They can result in 50% more conversions than organic marketing
  • They can provide you with valuable market research through strategic traffic tracking
  • The results are almost instantaneous

What Options Do Vets Have?

As a veterinarian, it’s essential to know all of your PPC ad platform options because some will be better suited to your business than others. Here are the features that most PPC services will offer you:

  • Social Media PPC – Social media PPC can be very useful for one critical reason: most PPC ads that run on Facebook, LinkedIn, and Instagram are native ads. They appear in the user’s story feed, and they don’t look like ads at all. They look like social media posts, so the users tend to check them out for longer. Before they know it, they are aware of a brand or service they’d never heard of before. Maybe it is for this reason that native social media PPC ads garner 18% more purchase intent than other ad forms. 
  • Pay Per Call – Instead of sending people to a website, click-to-call ads automatically connect the user’s mobile device to a number of your choosing. The pros: click-to-call ads result in 4 times more conversions than website ads, they cater to mobile users (of which there is an ever-increasing amount) and fulfill the needs of pet owners in need of emergency care. The only con is that they are only accessible to people on mobile.
  • Search Engine Ads: This type of PPC ad appears when someone searches for a keyword that you choose beforehand. The pros: These ads show up at the top of a relevant SERP (Search Engine Results Page) even above organic results and target a specific geographical area. The cons: the keywords you want to rank your PPC ad for may be highly competitive and expensive.
  • PPC Display Ads: Display ads are the most generic types of PPC ads. And if you’re a veterinarian, you probably won’t be able to benefit much from them. Display ads can be virtually any image posted almost anywhere on a website, on a YouTube video, or a social media post. 
  • Remarketing PPC Ads: Now, these can be especially beneficial PPC for vets. Remarketing ads are a type of display ad – in the sense that they appear in the places that display ads do. But they are specifically targeted to people who have recently searched for certain things or visited certain websites. For example, let’s say someone does a Google search for “flea medication for dogs.” In a remarketing PPC ad campaign, your vet clinic’s ad can show up on subsequent sites that person visits because they qualify as a lead for your business based on their search activity. 

Targeting

Another great benefit of PPC for vets is that you can target your ads in various ways. Targeting helps you narrow down your audience so that your ads only show up for people who are most likely to visit a vet (at least that’s the goal). Reducing impressions also helps you save money on wasted clicks from people who clicked accidentally (and you still have to pay) or people who don’t intend to pay for veterinary services. The types of targeting options you should know about are:

  • Geographic Targeting – If you operate a vet clinic, you are most certainly running a local business. Geographic targeting will display your PPC ad only to people within a certain radius of your office.
  • Website Targeting – People looking at hunting rifles online probably wouldn’t click on a veterinary ad. Website targeting will display your ad only on relevant websites.
  • Demographic – This type of targeting allows your ad to reach people of a certain age, socioeconomic bracket, gender, etc.

Marketing and PPC Ads Services From Nolen Walker

Here at Nolen Walker, we offer veterinarian marketing and PPC ad services specifically beneficial to vets. What types of ads are most helpful to vets? Social media, Google ads, and remarketing ads tend to generate the best results for vets specifically. Get more business with our help today.

7 Fresh Electrician Marketing Ideas for 2022 (w/Digital Tips)

Electrician Marketing Cover

As an electrician, you provide an essential service. Still, many electricians compete for the same customers. That’s where electrician marketing becomes imperative. So you must ask yourself one crucial question: Is your business getting noticed? If not, the following electrician marketing ideas can change the course of your business in 2022.

Digital marketing becomes so crucial for your business. An effective digital marketing strategy will help get your business noticed in a virtual sea of electricians offering the same services as you. 

The challenge is, therefore, launching an effective digital marketing campaign. To that end, we offer this list of electrician marketing ideas tailored to the trade.

What is Electrician Marketing?

Electrician marketing is the active promotion of an electrical contractor business to engage prospective customers and increase sales. Standard marketing strategies for electricians include search engine optimization (SEO), Google Ads, Facebook Ads, email marketing, and traditional advertising. Most modern contractors perform some form of digital marketing in 2022.

Electrical Contractor Marketing Ideas

1) Unions and Local Trade Organizations 

Getting backlinks to your website is one of the fastest ways to establish it as an authority. Backlinks are one of the top factors determining which sites Google will index on relevant searches. But backlinks can be hard to come by. Fortunately, as an electrician, you have ins with your union and local trade organizations. Please become a member and request platforms list your site in their directory.

2) Content Marketing 

Content marketing can be especially useful for electricians. That’s because homeowners often search to learn more about their electrical systems. So ask yourself: will they find your website if they want to know how to repair a blown fuse? Content marketing allows you to share your industry knowledge and become an authority that people will trust when they are ready to hire an electrician.

Blogs and video content are some of the most effective types of modern digital marketing. Post blog and video content that helps home and business owners navigate some common electrical problems. 

3) Local SEO

Electrical work is very much local work. Your business needs to get noticed by people in your city, town, province, village, hamlet, holler, or wherever it operates. There are plenty of ways to enhance your local SEO, but establishing a good Google My Business profile is one of the most important. Doing so is one of the easiest ways to make it into the Google local three-pack. And the local three-pack account for nearly half of all search clicks.

And while setting up your GMB profile may not be a specific tip for electricians, it is nonetheless crucial. Make sure you claim your business, fill out the profile as much as possible, that your business name is consistent across all digital platforms, include all the areas you service, and provide a detailed and alluring description of your business.

4) Virtual Consultations

Lots of contractors are getting their name out there by providing virtual consultations. Going virtual is a great marketing strategy for an electrician because it allows your business to reach more prospects quickly. As long as you have Zoom, Skype, or are familiar with Google Hangouts, you can easily provide this service.

Don’t forget to let people know about it. Announce that you offer virtual electrical consultations on your website, your social media pages, your GMB profile, your Yelp profile, and your business cards. 

5) Pay Per Click

Pay Per Click advertising is the right solution for electricians who are more or less running the entire show. You may not have much time to devote to organic digital marketing strategies as they are time-consuming. Pay-per-click ads represent a relatively quick and straightforward solution to get your website seen by more people and get more potential leads further into the sales funnel.

Pay-per-click ads account for 41% of click-through traffic on SERPs. Plus, the results are almost instantaneous. While you still need to be sure that you have informative and compelling content on your landing pages, pay-per-click ads can get the ball rolling for you with minimal effort. 

6) Contact Form Plugins

Digital contact forms are a vital part of the sales funnel. They allow potential customers to set up service appointments or easily get the information they need. On your end, they can provide you with valuable market research and help generate a lead list. You can even use the information you garner (keep in mind that the data is provided willingly by the potential customer) to create an email list.

Digital contact forms can be tricky, but there are some great plugins that you can use to create effective, custom contact forms quickly. WPForms, Jetpack, and Conversational Forms are some of the best plugins to use if you have a WordPress site. 

7) Email Marketing

Maintenance is a big part of electrical work, and it can be a huge “in” in terms of digital marketing. You can use an email marketing campaign to reach out to customers about service reminders and maintenance schedules. Email marketing can be beneficial because it makes the sales process that much easier for the client when they see your business name right in their inbox.

A couple of things to keep in mind with regards to email marketing for electricians, though:

  • According to research, people are more likely to open your emails sent between 4 pm and 8 pm
  • Email campaigns that utilize segmented emails have a better open rate than ones that don’t

Learn Electrical Contractor Marketing at Nolen Walker Academy

These are some of the best electrician marketing ideas you will likely hear in 2022. But if you would like to learn the hands-on skills required to implement these strategies, enroll in Nolen Walker Academy. At Nolen Walker Academy, we specialize in training electricians to gain the marketing edge required to grow their business in 2022. Our instructors teach a proven SEO blueprint that drives results for our marketing agency clients daily. Best of all, you won’t have to rely on an expensive agency to promote your business.