SEO Myths Uncovered

68120769 - organic seo top myths text background wordcloud conceptThere is much to be known about search engine optimization or SEO. The assumptions that come about are the exact things that hinder the overall success of any website. The experts at Nolen Walker are here to debunk some of the widely well-known SEO myths.

  • Meta descriptions should be packed with keywords: Google, as well as other search engines, don’t really pay much attention to the meta descriptions. These are merely used to describe the content of that particular page. Although it’s alright to put in a keyword here or there, the meta should be used as more of an eye catcher for potential clients.
  • More backlinks make for better rankings: When it comes to backlinks, it’s quality over quantity. One backlink from a reputable and high authority source proves to be more beneficial than several backlinks to a site of lower quality.
  • The more keywords the better: This couldn’t be further from the truth. Search look the topic itself rather than the keywords that have been stuffed in the content over and over again.

These are just a few of the many SEO myths that we need to leave in the past! Most things that you hear about SEO aren’t true and we want to be sure to get you more educated on this subject. The team at Nolen Walker is here to help you get a premium grade website through top notch SEO methods. Be sure to give us a call at 866-356-8198 to learn more about how we can help better your business through organic SEO.

4 Reasons You Should Have A Business Blog

You might be wondering if a business blog is worth the effort, and the answer is yes! There are many benefits of blogging for your business, including short and long term results. Here are just a few reasons why you should have a business blog:

Blogs Drive Traffic To Your Site

business blogThe most effective method of online marketing is inbound, and blogging for your business is an easy way to build this part of your strategy. By creating new, quality content regularly, you can increase your chances of driving traffic to your website. Many online users will search for a particular solution to a problem rather than your business, so this is a great way to guide them to your website and make a conversion.

Blogs Boost SEO

Search engine optimization can be a tricky game, but regular updates to your website always help. Most websites don’t update their services or contact information often, so a blog is a great way to show search engines that your site hasn’t been abandoned. You can also push your blogs out to various social media platforms to increase SEO and inbound links.

Blogs Establish Authority

As long as you are writing original, quality content, a blog is an excellent opportunity to establish your business as an authority in your industry. With blog posts about helpful tips and tricks, the latest news or industry changes, and more, you can show your customers that you know your stuff and they can trust your business.

Blogs Connect You To Customers

In addition to more serious blogs, you can also use the platform to share more personal or amusing information with your audience. This gives you an opportunity to connect and relate to customers, which is especially important with small businesses. Maybe your blog will be the next viral hit that everyone can’t stop talking about! Plus, it increases your chances of shares, comments, likes, and more visibility and brand recognition.

No time to write unique blogs for your business? Contact Nolen Walker today about our organic SEO services at 866-356-8198!

Why Website Content Matters to SEO

Many companies create websites with sparse content and assume people won’t actually read the site anyway. However, content truly matters to Google rankings. The content of a website is composed of all the written copy on every page. It is also one of the most underrated secret weapons in the Google ranking game. Not only does superior website content help engage and connect with more customers, it is also the number one way to drive organic search engine optimization for a site. In the internet marketing world, we often say “content is king.” Below are a few reasons why it matters to content

Search Engines Analyze Content

When you launch a website on Google, search engines actually “read” the content and identify keywords within that content to optimize for. Content tends to effect the long-term, or organic, optimization the most because they are so heavily analyzed in the search engine algorithms. Uniqueness is paramount to search engines. If they find duplicate content elsewhere on the internet, your website will not rank very high. Additionally, Google ranks websites higher that have regular updates, which are easy to provide in the form of blogs and more!

More Content Means Higher Rankings

Some internet marketers make a website with shallow information or keyword-loaded content. However, Google results appear to favor websites with a lot of in-depth content written for real people, rather than robots, to read. When you load your company website with content that is relevant and informed, people are more likely to visit your website as a resource to learn more about certain products and services within your industry.

Our SEO pros know the right keyword saturation and word count that will make your website shine online. We can also add to your site’s content over time with blog posts and more! Call us at 866-356-8198 for a free consultation and let us create a site for your company with excellent website content and design today!