By now, you have probably heard about how important SEO is to any business in the digital age. SEO is how your website gets seen, generates leads, and earns you more money. But there is only so much you can learn about SEO by watching videos and reading articles.
In the following article, we will tell you about some of the resources available to you right now. These are online SEO courses and certifications that will teach you the ins and outs of SEO. But, first, let’s take a look at the list.
1) Nolen Walker University
You might call it a shameless plug, but Nolen Walker University presents the best value for individuals looking to expand their SEO knowledge in 2021. With dozens of paid and free courses, NWU helps people learn agency-level strategies, practices, and methods that improve performance, convert sales, and boost reputation.
Perhaps most impressively, NWU teaches courses with instructors who currently work for an SEO agency so they can share real-world, real-time expertise for people who want to make their imprint on the industry. From over-the-shoulder videos to detailed screen-shares, NWU courses educate their users like no other platform.
In addition to learning the gritty SEO strategies to maximize performance, students will also learn how to sell their SEO services, retain clients, and operate a full-scale digital marketing agency in 2021. With courses from one of the top SEO salespeople globally, Nolen Walker, students will gain knowledge not previously accessible to the public. NWU’s pricing is membership-style, so students can pay a monthly fee to gain access to the following:
- Access to the premium course library of NWU content
- Course syllabi and white papers to help students follow along
- Access to the exclusive Facebook Group where students can speak directly with agency professionals
- Access to exclusive, non-course content, including podcasts, real-time sales calls, and premium-level sales scripts
- Chance to earn certification after passing course exams
2) The SEO Playbook
First on our list of the best SEO training online is the SEO Playbook. The SEO Playbook is an excellent option if you already have a decent amount of SEO knowledge but need to know how to better implement it in real-life settings.
The most remarkable thing about the SEO Playbook is that you get access to many “over the shoulder” videos wherein you can see the creator of the course, Robbie Richards, puts his teachings into action. You can sit with Robbie as he conducts a technical SEO audit to improve site performance for a client.
You will also get to see what it takes firsthand to set up the holy grail of SEO plans: the all-important keyword research list. The SEO Playbook is an excellent option if you prefer hands-on learning and want to practice some of the SEO tactics you have learned on paper. You can expect to pay nearly $500 for the SEO Playbook, but here are some of the significant advantages it comes with:
- Access to the ever-growing library of SEO Playbook content
- Over 50 steb-by-step SEO guide documents
- Access to the exclusive Slack community where you will be able to speak directly with Robbie Richards and other marketing professionals
- Over 100 “over the shoulder” training videos
MarketMotive is an SEO certification course that provides training, exams, and ultimately a MarketMotive certification. MM is an excellent option for anyone looking to test themselves on SEO’s more advanced aspects. Still, it makes our list of the best SEO training online courses because it still has something to offer beginners and intermediates.
While not the best course to take if you are looking to train other people and delegate SEO work, MarketMotive was designed to give individuals the knowledge to boost their rankings in the here and now. Market Motive costs $300, and you will have access to all the materials for 180 days. During that time you can enjoy:
- A comprehensive intro to the basics of SEO
- An introductory course to the best website architecture practices
- A breakdown of competitive SEO analysis
- SEO workbooks
- 25+ hours of online SEO training
4) Yoast Academy
If you have ever worked with WordPress, then you are probably already familiar with Yoast. They make one of the most robust and helpful SEO plugins on the platform. They also have made their in-depth SEO knowledge available to the public in the Yoast academy.
The Yoast Academy goes in-depth with multiple of the most important aspects of SEO in the free version. In addition, the free version teaches you how to use the Yoast plugin like a pro, gives you a crash course on content writing, and goes into detail with SEO site structuring.
There is also a paid version of the academy that covers pretty much every topic you will need to become an SEO master. From content marketing to technical SEO, the paid version, which can cost up to $700, teaches you what you need to know to optimize your site and other people’s sites. Some of the perks of the Yoast Academy include:
- Training by some of the sharpest minds in SEO
- Hands-on training for mastering the Yoast plugin
- Great for anyone who is already or intends to work on WordPress
- Multiple courses to choose from
5) SEMRush Academy
SEMrush Academy is a lot like the Yoast Academy in the sense that it too emphasizes teaching you how to use SEMrush tools. However, despite the promotional aspects of this course, it does offer excellent practical SEO training.
SEMrush is a trusted name in SEO, so people gravitate to it naturally. But perhaps the best thing about SEMrush Academy is that it’s free! SEO experts lay out the courses, and it’s simple enough for beginners to comprehend.
While it doesn’t go as in-depth with things off-site SEO and technical SEO, it will provide you with a solid foundation to build that knowledge. Some of the benefits of SEMrush include:
- Courses in pay-per-click marketing
- Courses in content marketing
- Basic SEO principles
- Did we mention it was free?
6) HubSpot SEO Crash Course
Not everyone needs in-depth SEO training. Not everyone has a lot of money to pay for SEO training, either. That doesn’t mean you can’t get the best SEO training online, though. Case in point: HubSpot SEO Crash Course. HubSpot was designed for busy people who need to get the basics of SEO down in plain English.
The course lasts only five days and consists of emailed materials. You read the materials at your own pace, and they are all pretty straightforward. Again, the course isn’t for experts; but if you want a quick and painless crash course to stay knowledgeable on the subject, this is an excellent option for you. Plus, you won’t have to pay a dime for HubSpot’s SEO Crash course. That’s right; it’s free. Here are some of the other great things about it:
- It teaches you the basics of off-site SEO
- It helps you pick the right keywords for your website
- It covers the basics of how websites get indexed
- It goes in-depth with link-building
7) Gotch SEO Academy
Last on our list is an excellent course for effectively implementing a white hat SEO strategy. The Gotch Academy is a must for anyone who wants to emphasize organic SEO tactics. While it is a bit of an investment at about $1,000, it will teach you skills that you can use to build a sustainable and fruitful SEO strategy, such as:
- Link building
- Content marketing
- Keyword application
- The best User Experience practices
The above list features courses for all levels of SEO skills. There are also courses to fit any budget. If you’d like to enroll in Nolen Walker University, contact us today. Nolen Walker provides both free and paid SEO courses online, where beginners and experts can improve their SEO knowledge and advance their expertise in the industry.