Author Archives: Nolen Walker

Best (Free + Paid) SEO Training Courses Online (2022 Update)

Best SEO Training (Blog Cover)

Learning SEO in 2022 is a significant opportunity. Whether you want to change careers, start an online business, or launch your million-dollar marketing agency, SEO is the #1 skill to help you achieve your goals. 

Unlike other career routes, digital marketing requires more hands-on experience than classroom learning. Still, you need to learn techniques and strategies from the industry’s top experts.

In addition, you need certification to prove to clients or employers that your skills match their needs.

These are online SEO courses and certifications that will help you reach your goals in 2022. Check out the best SEO training online courses, below:

1) Nolen Walker Academy, LLC

What separates NWAcademy from other courses on this list is that they actively run one of the nation’s top SEO agencies. Suppose you want to learn digital marketing from people that currently manage hundreds of clients. In that case, Nolen Walker Academy is the #1 option. Furthermore, they provide certifications to students.

NWA expands on most SEO courses by delving into the sales process in addition to more technical processes. Their course material runs the gamut from on-page SEO to content marketing, link building, and website design. So there’s really nothing you won’t learn if you sign up with NWAcademy. Best of all, they allow you to sell the course as an affiliate so you can test your skills in real-time while making money.

  • Instructors from Active SEO Agency
  • Earn Legitimate Certification
  • Learn SEO Process, Sales Process, and More
  • Make Money as an Affiliate While Testing Skills
  • Change Your Career, Lifestyle, and Start Your Own Business

2) SEO That Works

Brian Dean’s SEO training course “SEO That Works” introduces tested concepts with proven results. As one of the biggest names in the SEO industry, Brian Dean’s knowledge is uniquely valuable. Other training institutes present course instructors you’ve never heard of, but almost everyone with SEO awareness knows of Brian Dean. 

As a speaker at several of the top SEO conventions throughout the U.S, Brian’s knowledge is coveted by industry experts. His work has been featured on Entrepreneur and Forbes, among other mainstream publications. Enrollment is currently closed for his course, but you can join the waiting list. Some of the topics he focuses on include:

  • Link Building
  • Content Promotion
  • First-Page Rankings

3) Gotch SEO Academy

Gotch SEO Academy is a must for anyone who really wants to emphasize organic SEO tactics. While it is a bit of an investment at about $1,000, it will teach you skills that you can use to build a sustainable and fruitful SEO strategy. The most unique aspect of Gotch SEO Academy is that it focuses on processes you can scale for your business.

Some SEO courses harp on techniques and individual tasks, but Gotch understands that processes create sustainable business models. Make no mistake, SEO is a business, and if you want to make money with it, you will need to treat it as such. Gotch introduces concepts that help you scale your business, including:

  • Link building
  • Content marketing
  • Keyword application
  • The best User Experience practices

4) The SEO Playbook

The SEO Playbook is an excellent option if you already have a decent amount of SEO knowledge but need to know how to better implement it in real-life settings. 

The most remarkable thing about the SEO Playbook is that you access many “over the shoulder” videos with the course creator, Robbie Richards. You can sit with Robbie as he conducts a technical SEO audit to improve site performance for a client.

You will also get to see what it takes firsthand to set up the holy grail of SEO plans: the all-important keyword research list. The SEO Playbook is an excellent option if you prefer hands-on learning and want to put into practice some of the SEO tactics you have learned on paper. You can expect to pay nearly $500 for the SEO Playbook, but here are some of the significant advantages it comes with:

  • Access to the ever-growing library of SEO Playbook content
  • Over 50 steb-by-step SEO guide documents
  • Access to the exclusive Slack community where you will be able to speak directly with Robbie Richards and other marketing professionals
  • Over 100 “over the shoulder” training videos

5) MarketMotive

MarketMotive is an SEO certification course that provides training, exams, and ultimately a MarketMotive certification. Their courses are an excellent option for anyone looking for advanced aspects of SEO. Still, it makes our list of the best SEO training online courses because it still has something to offer beginners and intermediates. 

While not the best course to take if you are looking to delegate SEO work, MarketMotive was designed to boost individuals’ knowledge to boost their rankings in the here and now. Market Motive costs $300, and you will have access to all the materials for 180 days. During that time you can enjoy:

  • A comprehensive intro to the basics of SEO
  • An introductory course to the best website architecture practices
  • A breakdown of competitive SEO analysis
  • SEO workbooks
  • 25+ hours of online SEO training

6) Yoast Academy

If you have ever worked with WordPress, then you are probably already familiar with Yoast. They make one of the most robust and helpful SEO plugins on the platform. They also have made their in-depth SEO knowledge available to the public in the Yoast academy. 

The Yoast Academy goes in-depth with multiple of the most important aspects of SEO in the free version. In addition, the free version teaches you how to use the Yoast plugin like a pro, gives you a crash course on content writing, and goes into detail with SEO site structuring. 

There is also a paid version of the academy that covers pretty much every topic you will need to become an SEO master. From content marketing to technical SEO, the paid version, which can cost up to $700, teaches you what you need to know to optimize your site and other people’s sites. Some of the perks of the Yoast Academy include:

  • Training by some of the sharpest minds in SEO
  • Hands-on training for mastering the Yoast plugin
  • Great for anyone who is already or intends to work on WordPress
  • Multiple courses to choose from

7) SEMRush Academy

SEMrush Academy is a lot like the Yoast Academy. It also emphasizes teaching you how to use SEMrush tools. However, despite the promotional aspects of this course, it does actually offer excellent practical SEO training. 

SEMrush is a trusted name in SEO, so it’s got that going for it. But perhaps the best thing about SEMrush Academy is that it’s totally free! The courses are laid out by SEO experts, and it’s simple enough for beginners to get the hang of. 

While it doesn’t go as in-depth with things off-site SEO and technical SEO, it will provide you with a solid foundation to build that knowledge. Some of the benefits of SEMrush include:

  • Courses in pay-per-click marketing
  • Courses in content marketing
  • Basic SEO principles
  • Did we mention it was free?

8) HubSpot SEO Crash Course

Not everyone needs in-depth SEO training. Not everyone has a lot of money to pay for SEO training, either. That doesn’t mean you can’t get the best SEO training online, though. Case in point: HubSpot SEO Crash Course. HubSpot was designed for busy people who just need to get SEO basics down in plain English.

The course lasts only 5 days and consists of emailed materials. You read the materials at your own pace, and they are all pretty straightforward. Again, this wasn’t designed for anyone who already has the basics of SEO down. Still, if you want a quick and painless crash course to stay knowledgeable on the subject, this is an excellent option for you. Plus, you won’t have to pay a dime for the HubSpot SEO Crash course. That’s right, it’s totally free. Here are some of the other great things about it:

  • Teaches you the basics of off-site SEO
  • Helps you pick the right keywords for your website
  • Covers the basics of how websites get indexed
  • Goes in-depth with link-building

5 (Important) Factors to Consider for Chicago SEO Training

Blog Cover for Chicago SEO Training With Chicago Skyline

Chicago SEO training is something Nolen Walker Academy can help with.

I’m Nolen Walker, one of the top SEO agency owners in the United States.

There are fewer cities in the United States that are more bustling and business-centric than Chicago is. 

Whether you own a large or small business or are simply interested in Chicago SEO training, we can help.

As a business owner, understanding the subtle nuances of SEO can give you the edge over your competitors. Training for an active digital marketing agency is the best way to acquire usable skills.

Whatever your situation is, it pays to be choosey when considering Chicago SEO training. 

Here at Nolen Walker, we live and breathe SEO. We know what goes into solid SEO training. If you’d like to join our SEO academy, please feel free to enroll today.

Meanwhile, here are 5 factors to consider for SEO training in Chicago:

1) Local Success

If you are considering Chicago SEO training, it definitely helps to ask about local success. Any training program should have a proven track record of helping businesses and individual clients in the Chicago area. 

One of the most challenging things about SEO is that there are many factors. Local SEO is just one of the factors. Therefore, any training program you undergo should have a strong emphasis on local SEO. 

They should also point to companies in the Chicago area that they have helped in the past. Such success stories should include increased conversions, increased site traffic, and improved rankings over time. 

Don’t be afraid to ask questions. Unfortunately, there are a lot of sham SEO gurus out there trying to make a quick buck. The best way for you to tell if Chicago SEO training is on the up-and-up is by looking at the track record of the program or trainer. 

2) Recent Success

Another major challenge that SEO represents is its ever-changing nature. Search engines constantly update their algorithms, so what may have helped someone rank high last year may not necessarily work in 2022. 

So if you are interested in Chicago SEO training, be sure that the program you are considering can point to recent successes. 

A good SEO training program is up to date on the latest SEO practices. For example, SEO is not static — it is constantly changing. And while the fundamentals are critical, the subtle nuances often make a difference.

Be sure to ask to see proof of recent success, and don’t be afraid to ask how the program intends to teach SEO in light of its constant changes. 

3) Beware of Lofty Guarantees

One tell-tale sign that an SEO training program is not legit is if they make unrealistic promises. The simple fact is that there are no guarantees in SEO, and Google’s algorithm is purposely hidden from the public. 

Even if you do everything right, your website may not rank well. Multiple unknown ranking factors constitute luck more than anything. As a result, the best-ranking websites are getting lucky to some degree.

When an SEO training program promises to teach you how to rank high in just a week or a month, you can feel confident they are scammers. In addition, if they fail to mention factors outside your control, don’t sign up.

In reality, improving your search engine rankings could take a year or more. While specific tweaks can indeed produce a quick boost in rankings, such gains are typically moderate. 

You need to give it at least a few months to get your business or your client’s business to achieve position zero. Again, in most cases, it can take up to a year or more, but there are many factors at play:

  • Level of competition in the particular industry
  • The individual goals of the business or client
  • The current state of the business/client’s SEO
  • Resources and budget

4) Your Personal Goals

When choosing a Chicago SEO training program, it’s crucial to consider your personal goals. For example, are you a business owner who wants to gain an edge over the competition? 

Are you hoping to open up your own SEO agency and make it your career? But, on the other hand, do you simply want to know some SEO basics out of a casual interest?

It helps to know the answer to these questions and be aware that there are all kinds of SEO training programs that cater to the needs of people with different aspirations. Naturally, the loftier your goals, the more training you will need. 

On the other hand, you can pick up SEO basics in just a couple of months. Your level of training will ultimately depend on your goals, so consider them carefully before making a choice.

5) Cost

The price for SEO training can range depending on the trainer’s success, expertise, and experience and the curriculum, resources, and materials they provide. Also, some courses are more like schools or communities, with monthly memberships.

In general, you can expect to pay anywhere from $1,000 to $8,500 for SEO Chicago SEO training. Another important factor affecting cost is the length of the program. For instance, can you graduate in 90 days?

Typically the more you invest in SEO training, the more ROI you will attain down the road. However, this is not always true. Many people who buy courses fail to even start their first lesson, let alone finish it.

Jewelry Store SEO Factors for 2021

SEO for Jewelry Stores

It’s a new year, and if you are a jewelry store owner, it’s time to think about revamping your SEO strategy. For online and brick and mortar jewelry store owners alike, it’s essential to keep up with the ever-changing SEO trends to stay competitive in the rankings. 

Of course, this can be a full-time job, what with the frequent algorithm changes that major search engines roll out every year. But it’s our job to keep our finger on the pulse of ranking factor changes and marketing trends. 

Quite frankly, it’s our job to keep you informed. So in today’s post, we will be sifting through the SEO practices of yesteryear to let you know which SEO practices you should adopt/maintain in the new year and which ones you can scrap.

1) Local SEO for Jewelry Stores

Yes, absolutely. Firstly, local SEO for jewelry stores is vital because the jewelry sales business is still very much local business – and that’s not changing any time soon. Have you ever heard of someone driving across state lines to buy an engagement ring? Probably not. 

But that’s not a 2021 exclusive fact. What is exclusive to this year is that 72% of consumers who perform a search for local businesses will visit one of the companies they find within 5 miles of their location. That means that the people in your area are looking to stay local when buying jewelry. So local jewelry store SEO is still vastly crucial in 2021. 

Make sure that you keep your Google My Business listing up to date. Include new pictures, any new service hours, and perhaps most importantly, any COVID safety precautions you may be taking. That’s an important one because, unfortunately, COVID is still very much a thing in 2021. And people will hold off on visiting your store if they perceive your business as unsafe. 

Also, make sure that you are implementing longtail keywords on your website and landing pages. Longtail keywords should include a specific service and an exact geographic location. For example, “ring fitters in Tampa.” Having multiple landing pages for various services is also a good SEO practice for jewelers. 

2) Voice Search Optimization

SEO practices also shift with technology. Voice recognition technology has come a long way over the past decade, and now more than ever, people are using their voices to conduct online searches. An Impressive 41% of adults report using the voice search feature on their mobile devices at least once a day. 

But voice searches work the same way standard searches do, right? Not necessarily. The dynamic shifts some, and it has less to do with how search engines index sites and more to do with how users are interacting with search engines – namely, the words they are using to search. So you should optimize your jewelry store’s website for this growing voice search trend. 

People are talking to their phones rather than typing on them to conduct searches. As a result, the phrases they are using to search are becoming a lot more conversational. For example, instead of typing “ring fitting near me,” people are verbally asking their mobile devices, “where can I get a ring fitting?” Because speaking is more painless than typing for most people, they aren’t leaving out articles or intentionally shortening their search phrases. 

This shift in search phrases also has to do with how these voice search features show how users are encouraged to use them. Developers want users to speak to their devices as though they were talking to another human. As a result, search keywords are becoming longer and more conversational. So, SEO for jewelry stores in 2021 also needs to include more extended, more conversational keywords. 

3) On-Site SEO for Jewelers

Keeping up with your on-site content will be vastly influential in 2021. For example, images are a biggie. Posting new photos on your site or GMB profile is essential, but you also must remember to include rich tags to make sure they get indexed by search engines. As we move from the holiday season to the new year, many shop owners are swapping out their Christmas photos for new pictures but forgetting to include descriptive tags. But all your new images need tags relevant for 2021.

4) Content Writing & Marketing

Search engines are placing a much higher emphasis on quality content in 2021 than ever before. And while many of you already know the importance of a content marketing strategy and have implemented one, you have to make sure that your plan is up to snuff in the new year. Your content has to provide value to your visitors. Google only prioritizes well-written, human-oriented content.

Any sites that use duplicate content, poorly written content, keyword cramming, or content that has otherwise been written more for web crawlers than humans will get penalized and lose rankings.

The emergence of voice searches influences Google’s strategy. Developers are trying to humanize the search experience and make it, so their web crawlers are indexing content written by humans. 

Invest in a Jewelry Store SEO Service

Again, keeping up with all the latest algorithm changes and shifts in marketing dynamics can be a full-time job. Luckily, that is precisely our occupation. Here at Nolen Walker, we are your SEO partners. We not only provide you the services you need to dominate the rankings, but we also keep you abreast of all the marketing trends you need to know about as they emerge. 

SEO for jewelry stores is just the beginning. We provide every service you will need to optimize your website, social media and earn more leads. Modernize your SEO strategy with our help.

Irrigation SEO: The Guide

Irrigation SEO (Blog Cover)

Calling all landscapers: are you doing things the old-fashioned way? There’s nothing wrong with word of mouth referrals, local newspaper ads, and truck wraps, but there is so much more opportunity out there. 

It would help if you were complimenting your grassroots marketing campaigns with SEO or Search Engine Optimization. SEO allows your business to be seen by more people who use search engines to find local businesses and services. 

And the numbers don’t lie. At least one market study has revealed that 4 in every five people use a search engine to find local businesses and home services. And the great thing about SEO is that you can use it to boost sales for specific services or specialties.

For landscapers, irrigation SEO can be instrumental in particular. Everyone needs irrigation services at one point or another, so will your company be the one they hire when the time comes? Find out how to boost your irrigation SEO rankings in the following guide we’ve composed just for landscapers. 

Emphasize Local SEO

Your landscaping business may be many things. But at the end of the day, it is at its core a local business. You most likely run a very personal, face-to-face business that caters to the residents’ and business owners’ needs. 

People in your town probably know you and your crew on a first-name basis. So your foray into SEO should have a very local bent. Start by registering your business with Google My Business. GMB will help you break into the local three map pack and let people know that you offer their area services. 

You are also going to want to register on Houzz and Angie’s List in your area. Both of these sites offer excellent opportunities to customize your profile based on the areas that you service. And they are specifically for home service contractors like you. 

On the more technical side, you should utilize schema markup on your company’s website as well. Local schema markup will make it easier for search engines to index your site based on searches with local intent. 

For example, if someone searches “irrigation landscapers near me,” local schema markup will signal to search engines that you do offer irrigation services in the area of the person that performed that search (if you are actually in that area, of course).

Emphasize Content

These days, people get their information through blog content, videos, and social media posts (for better or worse). Information about local services and businesses show up on each vertical. So let’s say someone wants to know the benefits of installing a new sprinkler system for their garden. 

They might search what we in the industry call a “research intention” search. In other words, they may not be ready to spend money on new sprinklers just yet, but they want to know more about them. 

On the other hand, we have buyer intent searches representing people conducting a search engine query to find a product to buy or a business to work with/hire. An example of a buying intent search may be “affordable landscapers near me.”

But whether a person is ready to buy or wants more info, you should have content available on your website, on YouTube, or on your social media pages prepared to inform or convert them. 

Create blogs that answer common questions about irrigation, upload videos that help people maintain their yards, and post stories to Facebook and Instagram that have anything to do with landscaping. 

Emphasize Reviews

These days, online reviews are an essential commodity for any business. People rely on online reviews as much as they do word of mouth referrals. So be sure your company is listed with Yelp, the Better Business Bureau, and other public review websites, so people have the opportunity to tell other consumers about your business. 

Be sure you and your staff are requesting reviews. And make it easy for them to leave reviews. Consider having QR codes printed on your business cards that lead to a review page. Include a link in any emails you send out that also leads to your review pages. 

Just the Beginning

Of course, there is a lot more to SEO than what’s listed here. Still, this would be a good start whether you already have an SEO strategy in place or not. And for irrigation SEO ranking dominance, be sure to contact us here at Nolen Walker. We can help your landscaping business earn new customers through tried and true digital marketing strategies, so get in touch with our team today.

Plumber SEO: Everything Plumbing Companies Need in 2021

Plumber SEO

What is Plumber SEO?

Plumber SEO is the practice of optimizing web assets to rank on Google search. Ultimately, the goal of SEO is to generate qualified plumbing leads within your service area. Compared to other marketing tactics like paid advertising and email blasts, SEO provides the best ROI by almost any measure. 

Plumber SEO in 2021

Very shortly, we are going to be rounding the corner of a challenging and unprecedented year. 2020 brought unheard-of challenges to many industries, and businesses had to find ways to adapt. The home service industry is one such industry. 

As a plumber operating in 2020, you probably had to implement new safety policies to keep your head above water in these trying times and hang on to customers. The good thing for plumbers is that plumbing is an essential service. 

People can’t simply sit idly by while their kitchen sinks spew like Old Faithful. But it has still been tough. And if you operate a small plumbing business, you probably felt the squeeze of 2020 pretty strongly. 

That’s because the plumbing space is already plenty competitive. Whether you are in a large or small market, you are probably competing with at least a handful of contractors offering similar services to the same clientele. 

So how do you stand out in rugged terrain? The answer is plumber SEO. In 2020, SEO showed that it was still a relevant form of digital marketing. Because in 2020, search engines were still the go-to for online consumers, with 68% of them beginning their purchasing journey on a search engine. 

The bottom line is that as long as search engines are still relevant, search engine optimization (SEO) will always be appropriate. And the simple truth is that less than 1% of searchers will even venture onto the second page of a search engine results page when looking for goods and services. 

In 2021, you will still need to show up near the top of the first page to have any hope of success. So to start the new year off on the right foot and give your business the best chance to do better than it did in 2020, take a look at these plumber SEO tips.

Mobile SEO for Plumbers

A relevant plumber SEO tip for the new year is making sure that voice search commands can index your site. That’s because voice searches were prevalent in 2020, and they project to become more common in the coming year. As of now, 40% of all adults use the voice feature on their smartphone, smart speaker, virtual assistant device, or mobile device to search for things online at least once a day. 

So how do you make sure that your plumbing website is showing up on these voice searches? For starters, you have to make your keywords more conversational. That’s because people don’t talk the way they type. They tend to include more words when conducting a voice search because speaking is more manageable than typing. Voice searches are more conversational, so the keywords in your on-page content should reflect this shift. 

And since most voice searches occur on a mobile device, you also have to make sure that your website is mobile-friendly. A mobile-friendly site means fast loading times, easily navigable menus, and compressed image files. 

Mobile SEO for Plumbing

SEO-Targeted Blogs for Plumbing

If you haven’t already included a blog on your plumbing website, drop everything now, and start one. Content marketing was one of the highest priorities of top marketers across the country in 2020. Why? Because it is convenient. People are trending away from advertisements as sources for information about a business, product, or service. Instead, they are looking to blog content that is fun, engaging, informative, or all of the above. 

A recent study showed that 70% of surveyed consumers report that they would instead get information about a business, product, or service by reading a blog or other form of non-ad content than a traditional ad. Blogging can be compelling if you are a plumber because everyone is looking for answers to their plumbing problems. Your blog content should focus on answering these questions. 

Think about the most common questions you have heard from your customers in your time as a plumber. Form these questions into informative and insightful blogs that people will want to read. It’s important not to avoid being too sales-oriented in your blog content. That’s not what it’s for, and doing so can drive away potential leads. 

Plumbing Blog Post

Track Success (Or Failure) With Google Analytics

Measurement is something we often recommend to plumbing contractors who may be handling their SEO campaign on their own or operating on a shoestring marketing budget. Google Analytics is free to use (for the basic version) but more importantly, its user friendly. If you have never run any site data analytics before, this is a great place to start. Google Analytics can show you how much traffic your site is getting, how much time people are spending on your site, and even suggest ways to make it more visible. 

Knowing the basics of how your website performs is an essential step no matter what year it is, so it will still be necessary for plumber SEO in 2021. The dashboard is easy to navigate, and setting up your site on Google Analytics is easy. And, if you start to get the hang of it and feel like you are ready for a more robust analysis of your site, you can always upgrade to the premium version for a moderate fee. 

Google Analytics Screengrab

Target Consumers With Your Headlines

Google recently dropped some fresh advice for developers and content creators that correlate with new Google core updates. In the update, they emphasize the importance of concise and informative headlines and page titles. They advise developers and content creators to assess their existing content and ask whether their page titles are descriptive of the visitor’s needs and intent.

Google does not like misleading, sensational, or vague page titles and headlines. They have to be indicative of what the person will read and true to what the content contains. Now is an excellent time to look at your service pages and make sure that the headlines give an accurate description of the page’s content. 

So, for example, as a plumber, you may have a service page about drain cleaning. If the page title reads “Drain Cleaning Perfection,” the on-page content should focus on how your company achieves thorough drain cleaning results. And the on-page content of your “Drain Cleaning Perfection” page can briefly mention other services you offer; make sure you are not dedicating entire sections to any other service. 

Plumbing Headlines

Optimize Local Listings (NAP Citations, GMB, ETC)

Plumbing is very much a local business. And chances are you aren’t the only plumber in your town. Ensuring that the website for your plumbing business in Mesa, AZ, doesn’t get lost in the mix with plumbing sites from Tulsa, Mobile, Milwaukee, or other corners of the country you have nothing to do with is very important. 

To make sure that your website searches up for people who need a plumber in your area, you have to utilize local SEO tactics. Local optimization will also let search engines locate and pin your business and index them on location-oriented searches. 

The first place you should start with local SEO is Google My Business. Google My Business is imperative for ranking in the local three-pack. Making sure all location information reads correctly will help Google pull up your site. For example, having a GMB listing that makes it straightforward that you operate in and around Plano, TX will help Google pull index your site when someone searches for “plumbers in Plano.”

Plumbing Contractor Map Pack

Embed Structured Data for Google’s Sake

Structuring the data on your website rather than having pieces of information spread worldwide will make it easier for search engines to understand the content you are offering and index it to interested parties. Structured data also looks neater and can catch the eye of the searcher. When you have structured content that displays your company name, how long you’ve been in business, the type of business, and a brief description, search engines will rank it higher. That’s because it is more visually appealing and provides essential information in a neat and organized manner. 

Schema for Plumbers

Of course, you will have to familiarize yourself with Schema markup to code your structured data correctly, but it’s essential because Google places a priority on sites with structured data. 

Work With a Plumbing SEO Pro Like Nolen Walker

2020 was a rough year, but if you’re reading this, then you made it through. With everything that has gone on in 2020, it may be hard to devote the time it will take to implement all SEO strategies. But here at Nolen Walker, we have an all-inclusive solution for plumbers looking to dominate the rankings in 2021. 

The Nolen Walker advantage is that we provide all digital marketing services under one roof. From PPC ads to web design to content marketing and beyond, we will give your plumbing company the digital edge it needs. Contact us today, and let us tell you how we can help you dominate the rankings in 2021. 

The Premium PPC Guide for Veterinarians and Vet Clinics

PPC for Vets

What is PPC for Vets?

PPC for vets is pay per click advertising that targets pet owners needing nearby vet clinics and help for their animals. Strategically placed Google Ads can help veterinarians attract valuable customers through online advertising. 

PPC’s Effectiveness for Veterinarians

While SEO and website design provide the most significant ROI for veterinarians, a PPC ad campaign can give pretty much any business a real shot in the arm. And even though this type of advertising has a broad reach, it still has to be tailored to the business’s individual needs. Targeting is where many business owners and marketers make mistakes with their PPC ad campaign and end up with a less than satisfying ROI (Return On Investment).

Low ROI is a particularly relevant pitfall for veterinarians and vet clinics. You have to realize that many PPC ad services are geared more towards selling products. These types of ads wouldn’t be of any use to you. Many PPC advertisers don’t take a custom approach to craft ads for their clients, either. Some of them even use cookie-cutter marketing platforms like BuilderAll so that they can churn out PPC ads quickly, with little to no regard for the ad’s effectiveness. 

As a veterinarian, you have to get your ads out to people who require your services. It would help if you got people through your doors. So in the following post, we will be providing you with a crash course guide to PPC for vets specifically. 

How do PPC Ads Work?

For the uninitiated, PPC stands for pay-per-click, and they work pretty much as the name suggests. You hire a company to create and run your ad on some online platform, and every time a consumer clicks on the ad, you pay a negotiated fee beforehand. 

What are the Benefits of PPC?

  • You can set a firm budget of how much you want to spend on them
  • Ads can target your demographic specifically
  • They can result in 50% more conversions than organic marketing
  • They can provide you with valuable market research through strategic traffic tracking
  • The results are almost instantaneous

What Options Do Vets Have?

As a veterinarian, it’s essential to know all of your PPC ad platform options because some will be better suited to your business than others. Here are the features that most PPC services will offer you:

  • Social Media PPC – Social media PPC can be very useful for one critical reason: most PPC ads that run on Facebook, LinkedIn, and Instagram are native ads. They appear in the user’s story feed, and they don’t look like ads at all. They look like social media posts, so the users tend to check them out for longer. Before they know it, they are aware of a brand or service they’d never heard of before. Maybe it is for this reason that native social media PPC ads garner 18% more purchase intent than other ad forms. 
  • Pay Per Call – Instead of sending people to a website, click-to-call ads automatically connect the user’s mobile device to a number of your choosing. The pros: click-to-call ads result in 4 times more conversions than website ads, they cater to mobile users (of which there is an ever-increasing amount) and fulfill the needs of pet owners in need of emergency care. The only con is that they are only accessible to people on mobile.
  • Search Engine Ads: This type of PPC ad appears when someone searches for a keyword that you choose beforehand. The pros: These ads show up at the top of a relevant SERP (Search Engine Results Page) even above organic results and target a specific geographical area. The cons: the keywords you want to rank your PPC ad for may be highly competitive and expensive.
  • PPC Display Ads: Display ads are the most generic types of PPC ads. And if you’re a veterinarian, you probably won’t be able to benefit much from them. Display ads can be virtually any image posted almost anywhere on a website, on a YouTube video, or a social media post. 
  • Remarketing PPC Ads: Now, these can be especially beneficial PPC for vets. Remarketing ads are a type of display ad – in the sense that they appear in the places that display ads do. But they are specifically targeted to people who have recently searched for certain things or visited certain websites. For example, let’s say someone does a Google search for “flea medication for dogs.” In a remarketing PPC ad campaign, your vet clinic’s ad can show up on subsequent sites that person visits because they qualify as a lead for your business based on their search activity. 


Another great benefit of PPC for vets is that you can target your ads in various ways. Targeting helps you narrow down your audience so that your ads only show up for people who are most likely to visit a vet (at least that’s the goal). Reducing impressions also helps you save money on wasted clicks from people who clicked accidentally (and you still have to pay) or people who don’t intend to pay for veterinary services. The types of targeting options you should know about are:

  • Geographic Targeting – If you operate a vet clinic, you are most certainly running a local business. Geographic targeting will display your PPC ad only to people within a certain radius of your office.
  • Website Targeting – People looking at hunting rifles online probably wouldn’t click on a veterinary ad. Website targeting will display your ad only on relevant websites.
  • Demographic – This type of targeting allows your ad to reach people of a certain age, socioeconomic bracket, gender, etc.

Marketing and PPC Ads Services From Nolen Walker

Here at Nolen Walker, we offer veterinarian marketing and PPC ad services specifically beneficial to vets. What types of ads are most helpful to vets? Social media, Google ads, and remarketing ads tend to generate the best results for vets specifically. Get more business with our help today.